Rascasse Audience Intelligence

Open Range Audience in United States

A data profile of the people who buy, follow and care about Open Range in United States — modelled from more than twelve digital signal sources. Open Range has an estimated audience of 655,317 people in United States.

#13among Western in United States#2652among Movie / TV Show / Series in United States#5793in Movies & TV

The average Open Range fan in United States is 46.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, FedEx, Renewable energy, with strongest over-indexing on Mortgage loans (4.04× the country average).

Demographically, the Open Range audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open Range fan in United States is balanced, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open Range profile in United States.

Audience size
655K
in United States
Gender
46.2%♀
53.8% male
Age
46.7
average years
Country rank
#31103
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open Range viewers

46.2% are female, 53.8% are male, average age 46.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Open Range audience in United States
MetricValue
Female46.2%
Male53.8%
Average age46.7
Estimated audience size655,317
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Open Range audience in United States
Age bracketShare%
16-197%
20-2910%
30-3918%
40-4930%
50+35%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Open Range audience comes from United States.

Worldwide audience distribution share by country for Open Range
CountryShare
United States57.2%
Germany16.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open Range audience in United States is strongest.

Fig. 05

Top regions by affinity

Open Range fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K6.24×
02Wyoming~2K2.36×
03Idaho~5K1.55×
04Oklahoma~10K1.44×
05Nebraska~4K1.40×
06Arkansas~7K1.37×
07Missouri~10K1.24×
08Kentucky~10K1.21×
09North Dakota~2K1.21×
10South Dakota~2K1.20×
11Kansas~6K1.19×
12New Mexico~4K1.18×
13Iowa~6K1.15×
14West Virginia~3K1.11×
15Mississippi~6K1.10×
16Tennessee~10K1.09×
17Oregon~8K1.09×
18Utah~6K1.08×
19Arizona~10K1.07×
20Alabama~9K1.01×
21Colorado~10K1.00×
22Alaska~1K1.00×
23Texas~50K0.96×
24Indiana~10K0.93×
25Wisconsin~8K0.89×
26Louisiana~7K0.89×
27Washington~10K0.81×
28Ohio~20K0.79×
29South Carolina~8K0.79×
30Maine~2K0.79×
31Minnesota~7K0.78×
32North Carolina~10K0.74×
33Illinois~20K0.73×
34Michigan~10K0.72×
35New Hampshire~2K0.71×
36Nevada~4K0.69×
37Georgia~10K0.65×
38Virginia~9K0.62×
39Pennsylvania~10K0.61×
40Delaware~1K0.61×
41Rhode Island~1K0.60×
42Hawaii~2K0.59×
43California~40K0.57×
44Florida~20K0.57×
45Washington, District of Columbia<1K0.52×
46Connecticut~3K0.51×
47Maryland~5K0.46×
48Massachusetts~6K0.45×
49New York~10K0.38×
50New Jersey~6K0.37×
Fig. 06

Affinity by region

Affinity by region — Open Range, United States
0.37×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open Range audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open Range audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility10.34×
02BuickCars & Mobility6.12×
03Weather forecastingHome & Garden6.11×
04Renewable energyBusiness & Career5.44×
05Sustainable energyHome & Garden5.24×
06Single-family detached homeHome & Garden5.23×
07FedExBusiness & Career4.92×
08Solar energyHome & Garden4.48×
09QVCMovies & TV4.19×
10Mortgage loansBusiness & Career4.04×
11Home automationTechnology & Electronics3.99×
12First class travelTravel & Leisure3.88×
13Vehicle insuranceCars & Mobility3.49×
14Discount storesShopping2.76×
15PinterestInternet & Social Media2.36×
16SubwayFood & Beverages2.28×
17AirbnbTravel & Leisure2.18×
18BarbecueFood & Beverages2.10×
19FurnitureHome & Garden2.04×
20CampingTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open Range audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open Range audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Quality AwarenessPREMIUM2.06×
SustainabilityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open Range audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open Range have in United States?

Open Range has an estimated audience of 655,317 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Open Range viewers?

46.2% of Open Range fans are female, 53.8% are male, with an average age of 46.7 years.

03

Which brands do Open Range fans like most?

Open Range fans show strongest brand affinity for Mortgage loans (4.04×), FedEx (4.92×), and Renewable energy (5.44×) over the country average.

04

Where do Open Range fans live in United States?

Open Range fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Open Range fans also like?

Beyond Open Range itself, the audience over-indexes on FedEx (4.92×), Renewable energy (5.44×), Weather forecasting (6.11×), and Solar energy (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See Open Range audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Open Range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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