Open Range Audience in United States

Open Range logo

Open Range has an estimated audience of 630,290 people in United States. 46.2% are female, 53.8% are male, average age 46.7. Top regions: Texas, California, Florida. Top brand affinities: MK, Israel, Elsword, JDSU, Governor of Michigan.

The average Open Range fan in United States is 46.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MK, Israel, Elsword, with strongest over-indexing on MK (3.5× the country average). Demographically, the Open Range audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Open Range fans

Demographic split for Open Range audience in United States
MetricValue
Female46.2%
Male53.8%
Average age46.7
Estimated audience size630,290

Audience persona

The typical Open Range fan in United States is balanced, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Open Range in United States
RegionReachAffinity
Texas54,2871×
California43,0450.62×
Florida26,6180.62×
Illinois17,1590.82×
Ohio16,6260.86×
North Carolina15,2410.8×
New York14,6590.42×
Arizona14,3621.12×
Tennessee14,1541.12×
Georgia13,5450.7×
Missouri13,4941.33×
Pennsylvania13,2870.63×
Michigan12,5700.76×
Indiana11,5121×
Washington11,0860.88×
Colorado10,9761.1×
Oklahoma10,3711.48×
Kentucky10,0231.27×
Virginia9,9230.65×
Wisconsin9,2080.97×
Alabama8,8541.01×
Oregon8,0931.12×
Montana7,9314.54×
South Carolina7,8430.83×
Arkansas7,5441.45×
Minnesota7,4300.82×
Louisiana7,3850.91×
Utah6,6741.18×
Iowa6,3161.22×
Kansas6,3121.27×
Massachusetts5,8740.47×
New Jersey5,7190.36×
Mississippi5,4931.06×
Idaho5,0471.6×
Maryland4,8500.45×
Nebraska4,4961.42×
Nevada4,3600.72×
New Mexico3,8191.21×
West Virginia3,0981.06×
Connecticut2,9790.47×
Wyoming2,2702.43×
South Dakota1,6961.16×
Maine1,6690.74×
New Hampshire1,6470.66×
North Dakota1,5941.23×
Alaska1,3350.99×
Hawaii1,3090.48×
Rhode Island9540.48×
Delaware8220.47×
Washington, District of Columbia7870.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Open Range audience
BrandAffinityCategory
MK3.5×Music & Radio
Israel1.53×Travel & Leisure
Elsword10.34×Games
JDSU1.63×Business & Career
Governor of Michigan3.54×Politics & Society
Fairy godmother3.4×Literature
Urban horticulture1.64×Home & Garden
Goop2.28×Internet & Social Media
Home staging2.24×Home & Garden
Hipster3.79×Politics & Society
Wok2.45×Food & Beverages
headspace3.41×Health
HydraFacial2.91×Beauty & Wellness
Cherish (group)3.86×Music & Radio
Hibachi2.73×Food & Beverages
Google Home2.22×Technology & Electronics
Voter registration1.57×Politics & Society
Jeep Wagoneer1.8×Cars & Mobility
Jaws1.7×Movies & TV
Keith Stanfield1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Open Range audience
TraitClusterScore
Quality AwarenessPREMIUM1.41
SustainabilityBALANCE1.32
DIY MentalityTHRILL1.26
Career OrientationPOWER1.26
Risk AppetiteTHRILL1.25
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Open Range
CountryShare
United States56.9%
Germany16.6%
United Kingdom5.2%

See Open Range audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Open Range have in United States?

Open Range has an estimated audience of 630,290 people in United States, concentrated in Texas and California.

What is the gender split and age of Open Range fans?

46.2% of Open Range fans are female, 53.8% are male, with an average age of 46.7 years.

Which brands do Open Range fans like most?

Open Range fans show strongest brand affinity for MK (3.5×), Israel (1.53×), and Elsword (10.34×) over the country average.

Where do Open Range fans live in United States?

Open Range fans in United States are most concentrated in Texas (reach 54,287), California (reach 43,045), and Florida (reach 26,618). These three regions account for the largest share of the active audience.

What other brands do Open Range fans also like?

Beyond Open Range itself, the audience over-indexes on Israel (1.53×), Elsword (10.34×), JDSU (1.63×), and Governor of Michigan (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Open Range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.