Optimism Audience in United States
Optimism has an estimated audience of 5,099,241 people in United States. 74.0% are female, 26.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Stephen Hawking, United States, Quiz, Rock music.
The average Optimism fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Stephen Hawking, United States, with strongest over-indexing on Fox News Channel (1.94× the country average). Demographically, the Optimism audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Optimism fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.5 |
| Estimated audience size | 5,099,241 |
Audience persona
The typical Optimism fan in United States is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Fox News Channel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 745,886 | 1.33× |
| Texas | 594,657 | 1.36× |
| Florida | 413,955 | 1.2× |
| New York | 272,406 | 0.96× |
| Georgia | 244,145 | 1.55× |
| North Carolina | 187,536 | 1.22× |
| Illinois | 187,109 | 1.1× |
| Pennsylvania | 172,257 | 1× |
| Ohio | 153,089 | 0.97× |
| Virginia | 141,997 | 1.14× |
| Michigan | 139,118 | 1.04× |
| Tennessee | 120,999 | 1.18× |
| New Jersey | 119,816 | 0.92× |
| Arizona | 117,041 | 1.12× |
| Maryland | 112,543 | 1.28× |
| Washington | 103,770 | 1.01× |
| Louisiana | 100,760 | 1.53× |
| Indiana | 100,122 | 1.07× |
| South Carolina | 88,714 | 1.16× |
| Alabama | 88,711 | 1.25× |
| Massachusetts | 81,188 | 0.81× |
| Missouri | 79,177 | 0.96× |
| Mississippi | 67,995 | 1.62× |
| Minnesota | 65,210 | 0.89× |
| Colorado | 63,680 | 0.79× |
| Wisconsin | 63,409 | 0.83× |
| Kentucky | 61,772 | 0.97× |
| Oklahoma | 59,074 | 1.04× |
| Nevada | 56,135 | 1.14× |
| Oregon | 48,953 | 0.84× |
| Arkansas | 45,808 | 1.09× |
| Connecticut | 44,279 | 0.87× |
| Kansas | 37,734 | 0.94× |
| Utah | 35,072 | 0.77× |
| Iowa | 34,865 | 0.83× |
| Hawaii | 27,922 | 1.27× |
| New Mexico | 26,313 | 1.03× |
| Nebraska | 21,985 | 0.86× |
| West Virginia | 20,933 | 0.88× |
| Idaho | 18,611 | 0.73× |
| Washington, District of Columbia | 16,083 | 1.05× |
| Delaware | 13,248 | 0.94× |
| Rhode Island | 12,437 | 0.77× |
| New Hampshire | 12,366 | 0.62× |
| Maine | 11,778 | 0.64× |
| Alaska | 10,425 | 0.96× |
| Montana | 10,105 | 0.71× |
| South Dakota | 9,171 | 0.78× |
| North Dakota | 8,441 | 0.81× |
| Wyoming | 4,793 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox News Channel | 1.94× | Movies & TV |
| Stephen Hawking | 7.32× | Business & Career |
| United States | 1.54× | Travel & Leisure |
| Quiz | 3.66× | Games |
| Rock music | 1.66× | Music & Radio |
| Thanksgiving | 2.76× | Kids & Family |
| Photograph | 1.69× | Technology & Electronics |
| Genetics | 2.58× | Kids & Family |
| Woman | 1.67× | Kids & Family |
| Breaking news | 1.91× | Movies & TV |
| Humour | 1.69× | Literature |
| Personal development | 1.89× | Business & Career |
| Animal | 1.65× | Pets & Animals |
| Local news | 2.1× | News |
| History | 1.74× | Literature |
| Baby boomers | 3.9× | Kids & Family |
| Quotation | 3.22× | Business & Career |
| Nostalgia | 2.47× | Home & Garden |
| Nazareth | 3.74× | Travel & Leisure |
| Robert Redford | 3.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.53 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Brazil | 8.5% |
| United Kingdom | 5.0% |
See Optimism audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Optimism have in United States?
Optimism has an estimated audience of 5,099,241 people in United States, concentrated in California and Texas.
What is the gender split and age of Optimism fans?
74.0% of Optimism fans are female, 26.0% are male, with an average age of 40.5 years.
Which brands do Optimism fans like most?
Optimism fans show strongest brand affinity for Fox News Channel (1.94×), Stephen Hawking (7.32×), and United States (1.54×) over the country average.
Where do Optimism fans live in United States?
Optimism fans in United States are most concentrated in California (reach 745,886), Texas (reach 594,657), and Florida (reach 413,955). These three regions account for the largest share of the active audience.
What other brands do Optimism fans also like?
Beyond Optimism itself, the audience over-indexes on Stephen Hawking (7.32×), United States (1.54×), Quiz (3.66×), and Rock music (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Optimism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.