A data profile of the people who buy, follow and care about Oracle Park in United States — modelled from more than twelve digital signal sources. Oracle Park has an estimated audience of 2,711,528 people in United States.
The average Oracle Park fan in United States is 38.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include MLB, San Francisco Giants, Seattle Mariners, with strongest over-indexing on MLB (2.21× the country average).
Demographically, the Oracle Park audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oracle Park fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for MLB.
The key figures that characterise the Oracle Park profile in United States.
40.6% are female, 59.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.6 |
| Estimated audience size | 2,711,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
Where the Oracle Park audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~2M | 21.12× | |
| 02 | Nevada | ~50K | 2.02× | |
| 03 | Oregon | ~50K | 1.43× | |
| 04 | Hawaii | ~20K | 1.38× | |
| 05 | Utah | ~30K | 1.10× | |
| 06 | Arizona | ~60K | 1.08× | |
| 07 | Washington | ~60K | 1.06× | |
| 08 | Idaho | ~10K | 1.02× | |
| 09 | Washington, District of Columbia | ~8K | 1.01× | |
| 10 | Colorado | ~40K | 0.84× | |
| 11 | Montana | ~6K | 0.79× | |
| 12 | Illinois | ~70K | 0.77× | |
| 13 | New Mexico | ~10K | 0.76× | |
| 14 | Alaska | ~5K | 0.76× | |
| 15 | Pennsylvania | ~70K | 0.75× | |
| 16 | New York | ~100K | 0.73× | |
| 17 | Massachusetts | ~40K | 0.72× | |
| 18 | North Dakota | ~4K | 0.72× | |
| 19 | Vermont | ~4K | 0.72× | |
| 20 | Delaware | ~5K | 0.71× | |
| 21 | South Dakota | ~5K | 0.71× | |
| 22 | Connecticut | ~20K | 0.69× | |
| 23 | New Jersey | ~50K | 0.68× | |
| 24 | Nebraska | ~9K | 0.67× | |
| 25 | Rhode Island | ~6K | 0.67× | |
| 26 | New Hampshire | ~7K | 0.66× | |
| 27 | Wisconsin | ~30K | 0.65× | |
| 28 | Maryland | ~30K | 0.64× | |
| 29 | Minnesota | ~30K | 0.63× | |
| 30 | Iowa | ~10K | 0.63× | |
| 31 | Missouri | ~30K | 0.62× | |
| 32 | Maine | ~6K | 0.62× | |
| 33 | West Virginia | ~8K | 0.61× | |
| 34 | Kansas | ~10K | 0.60× | |
| 35 | Michigan | ~40K | 0.58× | |
| 36 | Virginia | ~40K | 0.58× | |
| 37 | Arkansas | ~10K | 0.55× | |
| 38 | Ohio | ~50K | 0.54× | |
| 39 | Indiana | ~30K | 0.54× | |
| 40 | Texas | ~100K | 0.53× | |
| 41 | Tennessee | ~30K | 0.53× | |
| 42 | Mississippi | ~10K | 0.53× | |
| 43 | Kentucky | ~20K | 0.51× | |
| 44 | Louisiana | ~20K | 0.49× | |
| 45 | Oklahoma | ~20K | 0.49× | |
| 46 | Georgia | ~40K | 0.48× | |
| 47 | South Carolina | ~20K | 0.48× | |
| 48 | Florida | ~90K | 0.47× | |
| 49 | Alabama | ~20K | 0.47× | |
| 50 | North Carolina | ~40K | 0.46× |
The strongest cross-interests of the Oracle Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Francisco Giants | Sports | 6.07× | ||
| 02 | Seattle Mariners | Sports | 3.93× | ||
| 03 | World Series | Sports | 3.87× | ||
| 04 | Stadium | Sports | 3.81× | ||
| 05 | Major League Baseball All-Star Game | Sports | 3.57× | ||
| 06 | Aaron Judge | Sports | 3.37× | ||
| 07 | Minor League Baseball | Sports | 3.09× | ||
| 08 | Boston Red Sox | Sports | 2.76× | ||
| 09 | San Francisco 49ers | Sports | 2.29× | ||
| 10 | Aaron Rodgers | Sports | 2.23× | ||
| 11 | MLB | Sports | 2.21× | ||
| 12 | MLB.com | Sports | 2.19× | ||
| 13 | New York Yankees | Sports | 1.95× | ||
| 14 | CBS Sports | Movies & TV | 1.80× | ||
| 15 | Anime convention | Literature | 1.72× | ||
| 16 | Scooby-Doo | Movies & TV | 1.65× | ||
| 17 | PGA Tour | Sports | 1.59× | ||
| 18 | NBA Finals | Sports | 1.57× | ||
| 19 | NHL | Sports | 1.54× | ||
| 20 | High school | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Risk Appetite | THRILL | 1.14× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Creativity | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.89× |
Oracle Park has an estimated audience of 2,711,528 people in United States, concentrated in California and Texas.
40.6% of Oracle Park fans are female, 59.4% are male, with an average age of 38.6 years.
Oracle Park fans show strongest brand affinity for MLB (2.21×), San Francisco Giants (6.07×), and Seattle Mariners (3.93×) over the country average.
Oracle Park fans in United States are most concentrated in California (reach ~2M), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Oracle Park itself, the audience over-indexes on San Francisco Giants (6.07×), Seattle Mariners (3.93×), Major League Baseball All-Star Game (3.57×), and Stadium (3.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oracle Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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