Rascasse Audience Intelligence

Organic coffee Audience in United States

A data profile of the people who buy, follow and care about Organic coffee in United States — modelled from more than twelve digital signal sources. Organic coffee has an estimated audience of 1,064,710 people in United States.

#51among Beverage in United States#8466among Topic in United States#1274in Food & Beverages

The average Organic coffee fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Krispy Kreme, with strongest over-indexing on Sustainable energy (33.14× the country average).

Demographically, the Organic coffee audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic coffee fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic coffee profile in United States.

Audience size
1.1M
in United States
Gender
62.2%♀
37.8% male
Age
40.5
average years
Country rank
#22728
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic coffee fans

62.2% are female, 37.8% are male, average age 40.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Organic coffee audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.5
Estimated audience size1,064,710
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Organic coffee audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Organic coffee audience comes from United States.

Worldwide audience distribution share by country for Organic coffee
CountryShare
United States25.5%
Spain8.3%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic coffee fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.42×
02Vermont~3K1.36×
03Idaho~7K1.33×
04California~100K1.19×
05Montana~3K1.17×
06New Hampshire~5K1.15×
07Florida~80K1.14×
08Maine~4K1.13×
09Washington~20K1.11×
10Wisconsin~20K1.11×
11Tennessee~20K1.09×
12Colorado~20K1.09×
13Texas~100K1.08×
14Hawaii~5K1.08×
15Connecticut~10K1.07×
16Arizona~20K1.06×
17Alabama~20K1.04×
18South Carolina~20K1.03×
19New Jersey~30K1.00×
20New York~60K0.99×
21North Carolina~30K0.99×
22Illinois~30K0.98×
23Arkansas~9K0.98×
24Kansas~8K0.98×
25Nebraska~5K0.98×
26South Dakota~2K0.97×
27Massachusetts~20K0.96×
28Oklahoma~10K0.96×
29Pennsylvania~30K0.95×
30Kentucky~10K0.95×
31Mississippi~8K0.95×
32New Mexico~5K0.95×
33Indiana~20K0.93×
34Minnesota~10K0.93×
35North Dakota~2K0.93×
36Michigan~30K0.92×
37Nevada~9K0.92×
38West Virginia~5K0.92×
39Delaware~3K0.92×
40Iowa~8K0.91×
41Rhode Island~3K0.91×
42Georgia~30K0.90×
43Ohio~30K0.88×
44Virginia~20K0.88×
45Missouri~20K0.88×
46Louisiana~10K0.88×
47Alaska~2K0.88×
48Utah~8K0.85×
49Maryland~20K0.83×
50Washington, District of Columbia~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Organic coffee, United States
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic coffee audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden33.14×
02Kosher foodsFood & Beverages21.25×
03French pressHome & Garden21.20×
04Hot potFood & Beverages12.46×
05Fair tradeBusiness & Career10.00×
06Brain fitnessHealth9.36×
07Renewable energyBusiness & Career8.04×
08Krispy KremeFood & Beverages5.86×
09Non-alcoholic beverageFood & Beverages4.50×
10Dutch Bros. CoffeeFood & Beverages4.39×
11QVCMovies & TV4.36×
12Organic foodFood & Beverages3.02×
13FedExBusiness & Career3.01×
14Discount storesShopping2.64×
15Mortgage loansBusiness & Career2.43×
16Shopping mallsShopping2.21×
17AirbnbTravel & Leisure2.18×
18Planet FitnessSports2.13×
19PinterestInternet & Social Media2.10×
20Trader Joe'sShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic coffee audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE7.69×
PatriotismCONSERVATISM1.87×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic coffee audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.93×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic coffee have in United States?

Organic coffee has an estimated audience of 1,064,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic coffee fans?

62.2% of Organic coffee fans are female, 37.8% are male, with an average age of 40.5 years.

03

Which brands do Organic coffee fans like most?

Organic coffee fans show strongest brand affinity for Sustainable energy (33.14×), Renewable energy (8.04×), and Krispy Kreme (5.86×) over the country average.

04

Where do Organic coffee fans live in United States?

Organic coffee fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Organic coffee fans also like?

Beyond Organic coffee itself, the audience over-indexes on Renewable energy (8.04×), Krispy Kreme (5.86×), Organic food (3.02×), and Fair trade (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Organic coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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