Organic coffee Audience in United States

Organic coffee logo

Organic coffee has an estimated audience of 1,064,710 people in United States. 62.2% are female, 37.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Nebraska Cornhuskers football, Israel, Voter registration, Electrolyte.

The average Organic coffee fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Nebraska Cornhuskers football, Israel, with strongest over-indexing on Regional styles of Mexican music (9.68× the country average). Demographically, the Organic coffee audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Organic coffee fans

Demographic split for Organic coffee audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.5
Estimated audience size1,064,710

Audience persona

The typical Organic coffee fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Organic coffee in United States
RegionReachAffinity
California143,0491.22×
Texas97,6581.07×
Florida86,1601.2×
New York58,9320.99×
Illinois39,7061.12×
Pennsylvania35,8421×
North Carolina33,9831.06×
Georgia31,6650.97×
Ohio31,3540.96×
Michigan29,5601.06×
New Jersey29,4331.09×
Oregon25,0662.05×
Virginia23,3750.9×
Tennessee22,8971.07×
Washington22,6681.06×
Massachusetts20,3130.97×
Arizona18,9550.87×
Indiana18,4050.95×
Missouri17,0590.99×
Wisconsin16,5391.03×
South Carolina16,5091.03×
Colorado15,9850.95×
Alabama15,6801.05×
Louisiana14,5081.06×
Maryland14,1760.77×
Minnesota13,6970.9×
Kentucky12,3560.93×
Oklahoma12,2551.04×
Connecticut10,6681×
Nevada10,2751×
Arkansas9,4601.08×
Mississippi9,1961.05×
Idaho8,5921.61×
Iowa8,1090.92×
Utah7,7530.81×
Kansas7,1700.85×
Hawaii5,0351.1×
New Mexico4,7650.89×
West Virginia4,7380.96×
Nebraska4,4210.83×
New Hampshire4,2801.02×
Maine3,6310.95×
Montana3,2281.09×
Rhode Island2,8160.83×
South Dakota2,3530.96×
Washington, District of Columbia2,1440.67×
Delaware2,0340.69×
Vermont1,8761×
North Dakota1,7660.81×
Wyoming1,5700.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic coffee audience
BrandAffinityCategory
Regional styles of Mexican music9.68×Music & Radio
Nebraska Cornhuskers football3.58×Sports
Israel1.96×Travel & Leisure
Voter registration4.15×Politics & Society
Electrolyte3.59×Health
Jaws4.05×Movies & TV
Grammarly3.34×Business & Career
Urban horticulture2.56×Home & Garden
Kansas1.77×Travel & Leisure
Mothercare2.03×Kids & Family
Kendra Scott1.8×Fashion & Accessoires
Jesse Plemons2.02×Movies & TV
Nipsey Hussle3.11×Music & Radio
Jeep Wagoneer3.01×Cars & Mobility
Glossier2.7×Beauty & Wellness
edureka18.22×Business & Career
Hayward, California5.43×Travel & Leisure
JDSU1.52×Business & Career
Women's empowerment2.04×Politics & Society
San Pellegrino3.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic coffee audience
TraitClusterScore
SustainabilityBALANCE3.34
Healthy LifestyleBALANCE1.69
Design AffinityPREMIUM1.69
IndulgenceJOY1.64
MindfulnessBALANCE1.63
Sports ActivityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Organic coffee
CountryShare
United States25.5%
Spain8.3%
United Kingdom8.2%

See Organic coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Organic coffee have in United States?

Organic coffee has an estimated audience of 1,064,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic coffee fans?

62.2% of Organic coffee fans are female, 37.8% are male, with an average age of 40.5 years.

Which brands do Organic coffee fans like most?

Organic coffee fans show strongest brand affinity for Regional styles of Mexican music (9.68×), Nebraska Cornhuskers football (3.58×), and Israel (1.96×) over the country average.

Where do Organic coffee fans live in United States?

Organic coffee fans in United States are most concentrated in California (reach 143,049), Texas (reach 97,658), and Florida (reach 86,160). These three regions account for the largest share of the active audience.

What other brands do Organic coffee fans also like?

Beyond Organic coffee itself, the audience over-indexes on Nebraska Cornhuskers football (3.58×), Israel (1.96×), Voter registration (4.15×), and Electrolyte (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.