A data profile of the people who buy, follow and care about Origen in United States — modelled from more than twelve digital signal sources. Origen has an estimated audience of 277,077 people in United States.
The average Origen fan in United States is 40.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Solar energy, Mortgage loans, Atlético Madrid, with strongest over-indexing on Solar energy (4.26× the country average).
Demographically, the Origen audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Origen fan in United States is more male, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.
The key figures that characterise the Origen profile in United States.
44.0% are female, 56.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 40.4 |
| Estimated audience size | 277,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
Where the Origen audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~100K | 3.98× | |
| 02 | Arizona | ~20K | 2.71× | |
| 03 | Louisiana | ~5K | 1.46× | |
| 04 | Montana | ~1K | 1.41× | |
| 05 | Florida | ~20K | 1.16× | |
| 06 | Washington, District of Columbia | <1K | 1.07× | |
| 07 | Oregon | ~3K | 1.06× | |
| 08 | Idaho | ~1K | 1.05× | |
| 09 | Texas | ~20K | 1.04× | |
| 10 | Tennessee | ~6K | 1.03× | |
| 11 | Washington | ~6K | 1.03× | |
| 12 | Virginia | ~7K | 1.00× | |
| 13 | Alabama | ~4K | 0.99× | |
| 14 | Oklahoma | ~3K | 0.99× | |
| 15 | Utah | ~2K | 0.99× | |
| 16 | Alaska | <1K | 0.97× | |
| 17 | Massachusetts | ~5K | 0.96× | |
| 18 | Nebraska | ~1K | 0.96× | |
| 19 | Missouri | ~4K | 0.95× | |
| 20 | Colorado | ~4K | 0.95× | |
| 21 | South Dakota | <1K | 0.95× | |
| 22 | Arkansas | ~2K | 0.94× | |
| 23 | Kansas | ~2K | 0.94× | |
| 24 | Vermont | <1K | 0.94× | |
| 25 | Indiana | ~5K | 0.93× | |
| 26 | Kentucky | ~3K | 0.93× | |
| 27 | New Mexico | ~1K | 0.93× | |
| 28 | Rhode Island | <1K | 0.93× | |
| 29 | North Dakota | <1K | 0.93× | |
| 30 | North Carolina | ~8K | 0.92× | |
| 31 | Maryland | ~4K | 0.91× | |
| 32 | Minnesota | ~4K | 0.91× | |
| 33 | Connecticut | ~3K | 0.91× | |
| 34 | New Hampshire | <1K | 0.89× | |
| 35 | Maine | <1K | 0.89× | |
| 36 | Iowa | ~2K | 0.88× | |
| 37 | West Virginia | ~1K | 0.88× | |
| 38 | Delaware | <1K | 0.88× | |
| 39 | New York | ~10K | 0.87× | |
| 40 | Hawaii | ~1K | 0.87× | |
| 41 | Georgia | ~7K | 0.86× | |
| 42 | Mississippi | ~2K | 0.86× | |
| 43 | New Jersey | ~6K | 0.85× | |
| 44 | Wisconsin | ~4K | 0.85× | |
| 45 | Pennsylvania | ~8K | 0.84× | |
| 46 | Illinois | ~8K | 0.84× | |
| 47 | South Carolina | ~4K | 0.84× | |
| 48 | Nevada | ~2K | 0.80× | |
| 49 | Ohio | ~7K | 0.78× | |
| 50 | Michigan | ~6K | 0.77× |
The strongest cross-interests of the Origen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 11.38× | ||
| 02 | Colorado Rockies | Sports | 7.75× | ||
| 03 | Renewable energy | Business & Career | 4.42× | ||
| 04 | Milwaukee Brewers | Sports | 4.29× | ||
| 05 | Solar energy | Home & Garden | 4.26× | ||
| 06 | Sustainable energy | Home & Garden | 4.15× | ||
| 07 | Home automation | Technology & Electronics | 4.01× | ||
| 08 | Weather forecasting | Home & Garden | 3.75× | ||
| 09 | First class travel | Travel & Leisure | 3.58× | ||
| 10 | FedEx | Business & Career | 3.42× | ||
| 11 | Mortgage loans | Business & Career | 3.05× | ||
| 12 | Detroit Tigers | Sports | 2.99× | ||
| 13 | Discount stores | Shopping | 2.86× | ||
| 14 | Vehicle insurance | Cars & Mobility | 2.77× | ||
| 15 | Real Madrid C.F. | Sports | 2.54× | ||
| 16 | Shopping malls | Shopping | 2.31× | ||
| 17 | Classical music | Music & Radio | 2.01× | ||
| 18 | Airbnb | Travel & Leisure | 1.93× | ||
| 19 | Internet & Social Media | 1.77× | |||
| 20 | Furniture | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.69× | |
| Quality Awareness | PREMIUM | 2.09× | |
| Price Sensitivity | PREMIUM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.45× | |
| Risk Appetite | THRILL | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.64× |
Origen has an estimated audience of 277,077 people in United States, concentrated in California and Texas.
44.0% of Origen fans are female, 56.0% are male, with an average age of 40.4 years.
Origen fans show strongest brand affinity for Solar energy (4.26×), Mortgage loans (3.05×), and Atlético Madrid (11.38×) over the country average.
Origen fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Origen itself, the audience over-indexes on Mortgage loans (3.05×), Atlético Madrid (11.38×), Renewable energy (4.42×), and FedEx (3.42×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Origen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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