Origen Audience in United States
Origen has an estimated audience of 277,951 people in United States. 44.0% are female, 56.0% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: La Liga, Real Madrid C.F., Atlético Madrid, FIFA World Cup, Milwaukee Brewers.
The average Origen fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Liga, Real Madrid C.F., Atlético Madrid, with strongest over-indexing on La Liga (6.04× the country average). Demographically, the Origen audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: E-sports
Demographics of Origen fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 40.4 |
| Estimated audience size | 277,951 |
Audience persona
The typical Origen fan in United States is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for La Liga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 63,958 | 2.09× |
| Texas | 26,237 | 1.1× |
| Florida | 20,553 | 1.09× |
| New York | 14,763 | 0.95× |
| Arizona | 11,133 | 1.96× |
| Illinois | 8,147 | 0.88× |
| Pennsylvania | 8,105 | 0.87× |
| North Carolina | 7,897 | 0.94× |
| Georgia | 7,833 | 0.91× |
| Virginia | 7,430 | 1.1× |
| Ohio | 6,887 | 0.8× |
| Louisiana | 6,489 | 1.81× |
| Tennessee | 6,369 | 1.14× |
| New Jersey | 6,195 | 0.88× |
| Washington | 6,165 | 1.11× |
| Michigan | 5,821 | 0.8× |
| Massachusetts | 5,709 | 1.04× |
| Indiana | 5,017 | 0.99× |
| Maryland | 4,602 | 0.96× |
| Missouri | 4,453 | 0.99× |
| Colorado | 4,411 | 1.01× |
| Minnesota | 3,804 | 0.96× |
| Alabama | 3,796 | 0.98× |
| Oregon | 3,687 | 1.16× |
| South Carolina | 3,523 | 0.84× |
| Wisconsin | 3,511 | 0.84× |
| Kentucky | 3,404 | 0.98× |
| Oklahoma | 3,183 | 1.03× |
| Connecticut | 2,590 | 0.93× |
| Utah | 2,524 | 1.01× |
| Kansas | 2,068 | 0.94× |
| Arkansas | 2,050 | 0.9× |
| Iowa | 2,046 | 0.89× |
| Nevada | 1,905 | 0.71× |
| Mississippi | 1,788 | 0.78× |
| Idaho | 1,429 | 1.03× |
| Nebraska | 1,326 | 0.95× |
| Montana | 1,284 | 1.67× |
| New Mexico | 1,147 | 0.82× |
| Washington, District of Columbia | 1,054 | 1.26× |
| West Virginia | 953 | 0.74× |
| Hawaii | 903 | 0.76× |
| Rhode Island | 796 | 0.9× |
| New Hampshire | 785 | 0.72× |
| Maine | 776 | 0.78× |
| South Dakota | 573 | 0.89× |
| Delaware | 543 | 0.71× |
| Alaska | 523 | 0.88× |
| North Dakota | 458 | 0.8× |
| Vermont | 410 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Liga | 6.04× | Sports |
| Real Madrid C.F. | 3.05× | Sports |
| Atlético Madrid | 10.39× | Sports |
| FIFA World Cup | 2.18× | Sports |
| Milwaukee Brewers | 3.84× | Sports |
| San Diego Padres | 5.22× | Sports |
| Lowe's | 1.62× | Shopping |
| FC Barcelona | 2.61× | Sports |
| Used car | 1.92× | Cars & Mobility |
| T-Mobile | 1.52× | Technology & Electronics |
| Detroit Tigers | 2.31× | Sports |
| Colorado Rockies | 5.22× | Sports |
| GameStop | 1.99× | Games |
| Lawn mower | 2.42× | Home & Garden |
| Motorboat | 2.97× | Cars & Mobility |
| Public transport | 1.99× | Cars & Mobility |
| Online food ordering | 2.13× | Food & Beverages |
| Discount Tire | 1.85× | Shopping |
| Volleyball | 1.68× | Sports |
| Shakira | 3.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.18 |
| DIY Mentality | THRILL | 1.13 |
| Sustainability | BALANCE | 1.11 |
| Career Orientation | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 20.7% |
| Mexico | 17.3% |
| United States | 15.3% |
See Origen audiences in other countries
More E-sports audiences in United States
- Ninja (gamer) (3,751,843)
- CDL (2,667,717)
- Major League Gaming (1,078,064)
- Team Liquid (684,568)
- OMG (eSports) (644,828)
Frequently asked questions
How many fans does Origen have in United States?
Origen has an estimated audience of 277,951 people in United States, concentrated in California and Texas.
What is the gender split and age of Origen fans?
44.0% of Origen fans are female, 56.0% are male, with an average age of 40.4 years.
Which brands do Origen fans like most?
Origen fans show strongest brand affinity for La Liga (6.04×), Real Madrid C.F. (3.05×), and Atlético Madrid (10.39×) over the country average.
Where do Origen fans live in United States?
Origen fans in United States are most concentrated in California (reach 63,958), Texas (reach 26,237), and Florida (reach 20,553). These three regions account for the largest share of the active audience.
What other brands do Origen fans also like?
Beyond Origen itself, the audience over-indexes on Real Madrid C.F. (3.05×), Atlético Madrid (10.39×), FIFA World Cup (2.18×), and Milwaukee Brewers (3.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Origen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.