Outlander (novel) Audience in United States
Outlander (novel) has an estimated audience of 1,326,643 people in United States. 87.2% are female, 12.8% are male, average age 44.0. Top brand affinities: Barnes & Noble, Historical fiction, Romance novels, New York Post, Capital One.
Top brand affinities include Barnes & Noble, Historical fiction, Romance novels, with strongest over-indexing on Barnes & Noble (4.98× the country average). Demographically, the Outlander (novel) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy
Demographics of Outlander (novel) fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 44.0 |
| Estimated audience size | 1,326,643 |
Audience persona
The typical Outlander (novel) fan in United States is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Barnes & Noble.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barnes & Noble | 4.98× | Literature |
| Historical fiction | 7.65× | Literature |
| Romance novels | 3.47× | Literature |
| New York Post | 3.92× | News |
| Capital One | 2.34× | Business & Career |
| Downton Abbey | 6.89× | Movies & TV |
| Harry Potter | 1.76× | Movies & TV |
| MSN | 1.95× | News |
| Eyes Wide Shut | 7.98× | Movies & TV |
| Google Maps | 1.89× | Internet & Social Media |
| Horoscope | 4.4× | Health |
| Diane Keaton | 2.91× | Movies & TV |
| Heather Graham | 9.54× | Literature |
| Sam Heughan | 9.92× | Movies & TV |
| Scooby-Doo | 2.34× | Movies & TV |
| Hobby Lobby | 1.64× | Home & Garden |
| Bored Panda | 4.3× | Internet & Social Media |
| Dylan O'Brien | 4.91× | Movies & TV |
| Game of Thrones | 2.28× | Movies & TV |
| Dollar General | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.09 |
| Extroversion | THRILL | 1.09 |
| Design Affinity | PREMIUM | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| United Kingdom | 6.1% |
| Australia | 5.6% |
See Outlander (novel) audiences in other countries
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
How to read this data
Audience size is the estimated number of people in United States who actively search for Outlander (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.