Outlander (novel) Audience in United States
Outlander (novel) has an estimated audience of 1,326,643 people in United States. 87.2% are female, 12.8% are male, average age 44.0. Top brand affinities: Product design, Home staging, Janitor, JDSU, Isometric exercise.
Top brand affinities include Product design, Home staging, Janitor, with strongest over-indexing on Product design (2.46× the country average). Demographically, the Outlander (novel) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy
Demographics of Outlander (novel) fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 44.0 |
| Estimated audience size | 1,326,643 |
Audience persona
The typical Outlander (novel) fan in United States is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.46× | Business & Career |
| Home staging | 4.07× | Home & Garden |
| Janitor | 4.17× | Home & Garden |
| JDSU | 1.78× | Business & Career |
| Isometric exercise | 4.92× | Sports |
| The Halal Guys | 3.66× | Food & Beverages |
| College of the Holy Cross | 8.06× | Business & Career |
| Corona (band) | 2.88× | Music & Radio |
| Stamp collecting | 2.38× | Home & Garden |
| Throne of Glass | 3.63× | Literature |
| Nebraska Cornhuskers | 3.94× | Sports |
| Strategic human resource planning | 4.2× | Business & Career |
| Personalised Gifts | 1.92× | Home & Garden |
| Hocus Pocus | 2.07× | Movies & TV |
| Goop | 2.22× | Internet & Social Media |
| Necktie | 2.06× | Fashion & Accessoires |
| UK garage | 2.17× | Music & Radio |
| Steampunk | 1.93× | Fashion & Accessoires |
| Creative Machine Embroidery | 7.65× | Home & Garden |
| Henry Hugglemonster | 6.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.09 |
| Extroversion | THRILL | 1.09 |
| Design Affinity | PREMIUM | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| United Kingdom | 6.1% |
| Australia | 5.6% |
See Outlander (novel) audiences in other countries
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
How to read this data
Audience size is the estimated number of people in United States who actively search for Outlander (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.