Overwatch Audience in United States
Overwatch has an estimated audience of 394,415 people in United States. 23.5% are female, 76.5% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Combat sport, Wikia, edureka, Elie Tahari.
The average Overwatch fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Combat sport, Wikia, with strongest over-indexing on Electrolyte (11.03× the country average). Demographically, the Overwatch audience skews more male with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Overwatch fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 28.5 |
| Estimated audience size | 394,415 |
Audience persona
The typical Overwatch fan in United States is more male, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,231 | 1.39× |
| Texas | 41,022 | 1.21× |
| Florida | 28,817 | 1.08× |
| New York | 21,329 | 0.97× |
| Illinois | 14,036 | 1.07× |
| Georgia | 13,191 | 1.09× |
| Pennsylvania | 12,839 | 0.97× |
| Ohio | 12,412 | 1.02× |
| North Carolina | 12,095 | 1.02× |
| Arizona | 11,107 | 1.38× |
| Washington | 10,609 | 1.34× |
| Michigan | 10,336 | 1× |
| Virginia | 9,578 | 1× |
| New Jersey | 9,324 | 0.93× |
| Tennessee | 7,350 | 0.93× |
| Indiana | 7,303 | 1.01× |
| Massachusetts | 7,196 | 0.93× |
| Maryland | 6,869 | 1.01× |
| Missouri | 6,582 | 1.04× |
| Colorado | 6,423 | 1.03× |
| Oregon | 5,616 | 1.24× |
| Minnesota | 5,519 | 0.98× |
| Alabama | 5,385 | 0.98× |
| Wisconsin | 5,382 | 0.91× |
| South Carolina | 5,264 | 0.89× |
| Oklahoma | 5,182 | 1.18× |
| Kentucky | 5,092 | 1.03× |
| Nevada | 5,082 | 1.33× |
| Louisiana | 4,455 | 0.88× |
| Utah | 4,217 | 1.19× |
| Connecticut | 3,559 | 0.9× |
| Arkansas | 3,209 | 0.99× |
| Kansas | 3,197 | 1.03× |
| Iowa | 3,088 | 0.95× |
| Mississippi | 2,539 | 0.78× |
| Idaho | 1,959 | 0.99× |
| New Mexico | 1,900 | 0.96× |
| Hawaii | 1,895 | 1.12× |
| Nebraska | 1,797 | 0.91× |
| West Virginia | 1,768 | 0.96× |
| New Hampshire | 1,330 | 0.86× |
| Maine | 1,157 | 0.82× |
| Montana | 1,098 | 1× |
| Rhode Island | 1,073 | 0.85× |
| Alaska | 1,008 | 1.2× |
| Delaware | 882 | 0.81× |
| Washington, District of Columbia | 881 | 0.74× |
| South Dakota | 758 | 0.83× |
| North Dakota | 724 | 0.89× |
| Vermont | 487 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 11.03× | Health |
| Combat sport | 3.3× | Sports |
| Wikia | 6.82× | Internet & Social Media |
| edureka | 63.87× | Business & Career |
| Elie Tahari | 18.21× | Fashion & Accessoires |
| Bank account | 3.41× | Business & Career |
| Natural rubber | 2.63× | Cars & Mobility |
| Pro-Ject | 4.76× | Music & Radio |
| Certified diabetes educator | 13.68× | Business & Career |
| Collectable | 1.62× | Kids & Family |
| Bridget Jones: The Edge of Reason | 20.57× | Movies & TV |
| Iration | 18.33× | Music & Radio |
| Vocal harmony | 4.16× | Music & Radio |
| Voter registration | 4.35× | Politics & Society |
| Monogram | 3.39× | Home & Garden |
| Cam Ward | 3.29× | Sports |
| JDSU | 2.18× | Business & Career |
| Italian Market, Philadelphia | 9.62× | |
| UK garage | 3.81× | Music & Radio |
| Jesse Plemons | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.47 |
| Early Adopter Mentality | POWER | 1.94 |
| Pet Ownership | JOY | 1.88 |
| Community Orientation | OPEN | 1.82 |
| Sports Activity | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Brazil | 7.7% |
| Germany | 5.0% |
See Overwatch audiences in other countries
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Frequently asked questions
How many fans does Overwatch have in United States?
Overwatch has an estimated audience of 394,415 people in United States, concentrated in California and Texas.
What is the gender split and age of Overwatch fans?
23.5% of Overwatch fans are female, 76.5% are male, with an average age of 28.5 years.
Which brands do Overwatch fans like most?
Overwatch fans show strongest brand affinity for Electrolyte (11.03×), Combat sport (3.3×), and Wikia (6.82×) over the country average.
Where do Overwatch fans live in United States?
Overwatch fans in United States are most concentrated in California (reach 60,231), Texas (reach 41,022), and Florida (reach 28,817). These three regions account for the largest share of the active audience.
What other brands do Overwatch fans also like?
Beyond Overwatch itself, the audience over-indexes on Combat sport (3.3×), Wikia (6.82×), edureka (63.87×), and Elie Tahari (18.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Overwatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.