Rascasse Audience Intelligence

Overwatch Audience in United States

A data profile of the people who buy, follow and care about Overwatch in United States — modelled from more than twelve digital signal sources. Overwatch has an estimated audience of 414,721 people in United States.

#351among Video game in United States#587among Video / Board Game in United States#920in Games

The average Overwatch fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Action role-playing game, Red Dead Redemption, International education, with strongest over-indexing on Action role-playing game (23.34× the country average).

Demographically, the Overwatch audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overwatch fan in United States is more male, around 28.5 years old, with strong Community Orientation tendencies and a notable affinity for Action role-playing game.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overwatch profile in United States.

Audience size
415K
in United States
Gender
23.5%♀
76.5% male
Age
28.5
average years
Country rank
#40784
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Overwatch fans

23.5% are female, 76.5% are male, average age 28.5.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Overwatch audience in United States
MetricValue
Female23.5%
Male76.5%
Average age28.5
Estimated audience size414,721
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Overwatch audience in United States
Age bracketShare%
16-1948%
20-2926%
30-3912%
40-4911%
50+3%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Overwatch audience comes from United States.

Worldwide audience distribution share by country for Overwatch
CountryShare
United States28.4%
Brazil7.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overwatch audience in United States is strongest.

Fig. 05

Top regions by affinity

Overwatch fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.35×
02California~60K1.34×
03Washington~10K1.29×
04Nevada~5K1.29×
05Alaska~1K1.28×
06Oregon~6K1.25×
07Utah~4K1.22×
08Oklahoma~5K1.17×
09Texas~40K1.16×
10Hawaii~2K1.11×
11Georgia~10K1.04×
12West Virginia~2K1.04×
13Florida~30K1.03×
14Kentucky~5K1.03×
15Missouri~6K1.02×
16Illinois~10K1.01×
17North Carolina~10K1.00×
18Indiana~7K1.00×
19Colorado~6K1.00×
20Arkansas~3K1.00×
21Kansas~3K1.00×
22Idaho~2K1.00×
23New Mexico~2K1.00×
24Ohio~10K0.99×
25Maryland~7K0.99×
26Alabama~5K0.99×
27Michigan~10K0.98×
28Virginia~9K0.97×
29Montana~1K0.97×
30Pennsylvania~10K0.95×
31Minnesota~5K0.95×
32Iowa~3K0.95×
33North Dakota<1K0.95×
34Nebraska~2K0.94×
35Tennessee~7K0.93×
36South Dakota<1K0.93×
37New York~20K0.92×
38Wisconsin~5K0.91×
39Louisiana~5K0.91×
40Connecticut~4K0.91×
41Delaware<1K0.91×
42New Jersey~9K0.90×
43Massachusetts~7K0.90×
44South Carolina~5K0.89×
45Rhode Island~1K0.89×
46New Hampshire~1K0.88×
47Maine~1K0.86×
48Mississippi~3K0.81×
49Vermont<1K0.76×
50Washington, District of Columbia<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Overwatch, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overwatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overwatch audience
#·InterestCategoryAffinity×
01Red Dead RedemptionGames41.92×
02Battlefield 4Games41.05×
03International educationBusiness & Career39.74×
04Action role-playing gameGames23.34×
05Micro CenterShopping17.81×
06NvidiaTechnology & Electronics17.21×
07Action-adventure gameGames15.84×
08Apocalyptic and post-apocalyptic fictionLiterature15.04×
09Real-time strategyGames14.78×
10Alvin and the ChipmunksMusic & Radio14.07×
11Counter-Strike: Global OffensiveGames12.73×
12Disneyland ParisTravel & Leisure12.20×
13Historical fictionLiterature12.06×
14League of LegendsGames9.84×
15Massively multiplayer online gamesGames9.54×
16Mobile gameGames9.50×
17Adventure gameGames8.87×
18Online gamesGames4.95×
19SupermanMovies & TV3.97×
20Android (operating system)Technology & Electronics3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overwatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overwatch audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.46×
Pet OwnershipJOY2.40×
Early Adopter MentalityPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overwatch audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
TraditionCONSERVATISM0.65×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overwatch have in United States?

Overwatch has an estimated audience of 414,721 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Overwatch fans?

23.5% of Overwatch fans are female, 76.5% are male, with an average age of 28.5 years.

03

Which brands do Overwatch fans like most?

Overwatch fans show strongest brand affinity for Action role-playing game (23.34×), Red Dead Redemption (41.92×), and International education (39.74×) over the country average.

04

Where do Overwatch fans live in United States?

Overwatch fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Overwatch fans also like?

Beyond Overwatch itself, the audience over-indexes on Red Dead Redemption (41.92×), International education (39.74×), Micro Center (17.81×), and Action-adventure game (15.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Overwatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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