Oxy-fuel welding and cutting Audience in United States

Oxy-fuel welding and cutting has an estimated audience of 265,483 people in United States. 28.7% are female, 71.3% are male, average age 42.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Charles Darwin, Microblogging, Singer-songwriter.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Charles Darwin, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Oxy-fuel welding and cutting audience skews more male with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Category: Cars & Mobility · Type: Topic

Demographics of Oxy-fuel welding and cutting fans

Demographic split for Oxy-fuel welding and cutting audience in United States
MetricValue
Female28.7%
Male71.3%
Average age42.4
Estimated audience size265,483

Audience persona

The typical Oxy-fuel welding and cutting fan in United States is more male, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxy-fuel welding and cutting audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Charles Darwin47.03×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
PSV Eindhoven36.9×Sports
Lawn mower6.42×Home & Garden
Planet Fitness3.31×Sports
AutoZone3.21×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Diesel engine6.28×Cars & Mobility
Bass guitar3.63×Music & Radio
Lincoln Electric23.29×Business & Career
Tractor Supply Company4.16×Shopping
Laser cutting9.83×Business & Career
O'Reilly Auto Parts3.73×Cars & Mobility
Golf Channel3.57×Sports
Advance Auto Parts3.72×Cars & Mobility
Cello5.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxy-fuel welding and cutting audience
TraitClusterScore
DIY MentalityTHRILL1.69
Need for SecurityCONSERVATISM1.44
PatriotismCONSERVATISM1.41
Risk AppetiteTHRILL1.39
Career OrientationPOWER1.26
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Oxy-fuel welding and cutting
CountryShare
United States20.7%
Italy17.6%
United Kingdom5.3%

See Oxy-fuel welding and cutting audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxy-fuel welding and cutting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.