Pat Sajak Audience in United States

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Pat Sajak has an estimated audience of 1,612,096 people in United States. 56.4% are female, 43.6% are male, average age 52.1. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Goop, Whataburger, Governor of Michigan, Wok.

The average Pat Sajak fan in United States is 52.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Goop, Whataburger, with strongest over-indexing on Alaska (2.58× the country average). Demographically, the Pat Sajak audience skews more female with an average age of 52.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Pat Sajak fans

Demographic split for Pat Sajak audience in United States
MetricValue
Female56.4%
Male43.6%
Average age52.1
Estimated audience size1,612,096

Audience persona

The typical Pat Sajak fan in United States is more female, around 52.1 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Pat Sajak in United States
RegionReachAffinity
California123,2670.7×
Texas111,0270.8×
Florida102,4960.94×
New York85,6200.95×
Illinois66,4501.24×
Pennsylvania61,3751.13×
Ohio55,7171.12×
Michigan54,5581.29×
North Carolina47,7100.98×
Georgia44,2380.89×
New Jersey43,3681.06×
Tennessee39,8191.23×
Virginia38,6670.98×
Indiana32,5661.11×
Missouri32,4921.25×
Wisconsin30,8551.27×
Minnesota29,9461.3×
Massachusetts29,1600.92×
Maryland27,7701×
Washington26,6350.82×
Alabama25,3561.13×
Arizona25,2840.77×
South Carolina24,1341×
Kentucky23,7681.18×
Louisiana22,1931.07×
Oklahoma20,6771.16×
Colorado20,5810.81×
Iowa16,8551.27×
Arkansas16,7651.26×
Connecticut16,1711×
Oregon16,0650.87×
Mississippi15,6991.18×
Kansas13,9971.1×
Nevada11,7140.75×
Nebraska9,8641.22×
Utah8,1100.56×
West Virginia8,0931.08×
Idaho7,0160.87×
New Mexico6,4060.79×
New Hampshire6,2170.98×
Maine6,0841.05×
Hawaii5,5850.81×
Rhode Island5,1010.99×
Delaware4,6361.04×
South Dakota4,4581.2×
Montana4,3220.97×
North Dakota3,7931.15×
Washington, District of Columbia3,2430.67×
Vermont2,4750.87×
Alaska1,7430.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pat Sajak audience
BrandAffinityCategory
Alaska2.58×Travel & Leisure
Goop5.66×Internet & Social Media
Whataburger1.82×Food & Beverages
Governor of Michigan6.8×Politics & Society
Wok5.97×Food & Beverages
Pillow1.93×Home & Garden
Grinch3.41×Movies & TV
Elsword13.82×Games
Israel1.68×Travel & Leisure
Nationality1.54×Politics & Society
Hibachi5.59×Food & Beverages
Vocal harmony3.2×Music & Radio
Zoo Tycoon (series)13.82×Games
Google Home4.44×Technology & Electronics
Hipster6.59×Politics & Society
headspace6.26×Health
Grace Slick5.56×Music & Radio
Fairy godmother4.3×Literature
Historic site2.42×Arts & Culture
TV Fanatic5.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pat Sajak audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Convenience OrientationPREMIUM1.27
Social Media UsageJOY1.24
IndulgenceJOY1.19
Price SensitivityPREMIUM1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Pat Sajak
CountryShare
United States89.8%
Australia1.7%
Singapore1.2%

See Pat Sajak audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Pat Sajak have in United States?

Pat Sajak has an estimated audience of 1,612,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Pat Sajak fans?

56.4% of Pat Sajak fans are female, 43.6% are male, with an average age of 52.1 years.

Which brands do Pat Sajak fans like most?

Pat Sajak fans show strongest brand affinity for Alaska (2.58×), Goop (5.66×), and Whataburger (1.82×) over the country average.

Where do Pat Sajak fans live in United States?

Pat Sajak fans in United States are most concentrated in California (reach 123,267), Texas (reach 111,027), and Florida (reach 102,496). These three regions account for the largest share of the active audience.

What other brands do Pat Sajak fans also like?

Beyond Pat Sajak itself, the audience over-indexes on Goop (5.66×), Whataburger (1.82×), Governor of Michigan (6.8×), and Wok (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pat Sajak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.