Rascasse Audience Intelligence

Pat Sajak Audience in United States

A data profile of the people who buy, follow and care about Pat Sajak in United States — modelled from more than twelve digital signal sources. Pat Sajak has an estimated audience of 1,540,691 people in United States.

#73among TV personality in United States#3470among Person in United States#2875in Movies & TV

The average Pat Sajak fan in United States is 52.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Mortgage loans, Weather forecasting, with strongest over-indexing on FedEx (10.72× the country average).

Demographically, the Pat Sajak audience skews more female with an average age of 52.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pat Sajak fan in United States is more female, around 52.1 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pat Sajak profile in United States.

Audience size
1.5M
in United States
Gender
56.4%♀
43.6% male
Age
52.1
average years
Country rank
#17394
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pat Sajak fans

56.4% are female, 43.6% are male, average age 52.1.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Pat Sajak audience in United States
MetricValue
Female56.4%
Male43.6%
Average age52.1
Estimated audience size1,540,691
Fig. 03

Age distribution

Ø 52.1
average years
Age distribution of the Pat Sajak audience in United States
Age bracketShare%
16-192%
20-296%
30-397%
40-4930%
50+55%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Pat Sajak audience comes from United States.

Worldwide audience distribution share by country for Pat Sajak
CountryShare
United States89.2%
Australia1.8%
Singapore1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pat Sajak audience in United States is strongest.

Fig. 05

Top regions by affinity

Pat Sajak fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.26×
02Wisconsin~30K1.25×
03Arkansas~20K1.25×
04Michigan~50K1.24×
05Mississippi~20K1.24×
06Minnesota~30K1.23×
07Nebraska~10K1.23×
08Missouri~30K1.22×
09South Dakota~5K1.22×
10West Virginia~9K1.21×
11Tennessee~40K1.20×
12North Dakota~4K1.19×
13Kentucky~20K1.16×
14Illinois~60K1.14×
15Oklahoma~20K1.14×
16Alabama~30K1.12×
17Pennsylvania~60K1.11×
18Ohio~50K1.11×
19Indiana~30K1.09×
20Kansas~10K1.09×
21Louisiana~20K1.08×
22Maine~6K1.08×
23Delaware~5K1.07×
24Montana~5K1.03×
25New Hampshire~6K1.01×
26Maryland~30K1.00×
27Rhode Island~5K1.00×
28New Jersey~40K0.99×
29South Carolina~20K0.99×
30Connecticut~20K0.97×
31North Carolina~50K0.96×
32Vermont~3K0.95×
33Virginia~40K0.94×
34Idaho~7K0.92×
35Florida~100K0.91×
36New York~80K0.88×
37Massachusetts~30K0.88×
38Oregon~20K0.88×
39Hawaii~6K0.88×
40Georgia~40K0.87×
41New Mexico~7K0.82×
42Washington~30K0.81×
43Colorado~20K0.78×
44Arizona~30K0.77×
45Texas~100K0.76×
46Nevada~10K0.76×
47Washington, District of Columbia~3K0.70×
48California~100K0.66×
49Alaska~2K0.66×
50Utah~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Pat Sajak, United States
0.59×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pat Sajak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pat Sajak audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV13.82×
02ExxonMobilCars & Mobility13.82×
03FedExBusiness & Career10.72×
04Mission: ImpossibleMovies & TV9.00×
05LotteryGames8.96×
06Weather forecastingHome & Garden7.74×
07QVCMovies & TV6.62×
08Sustainable energyHome & Garden5.39×
09Renewable energyBusiness & Career4.85×
10Vehicle insuranceCars & Mobility4.68×
11Mortgage loansBusiness & Career4.45×
12TV game showsMovies & TV4.43×
13Discount storesShopping3.74×
14McDonald'sFood & Beverages3.62×
15SubwayFood & Beverages3.22×
16Cancer awarenessHealth3.21×
17PinterestInternet & Social Media3.17×
18Shopping mallsShopping2.97×
19Pizza HutFood & Beverages2.92×
20RedditInternet & Social Media2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pat Sajak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pat Sajak audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.77×
Convenience OrientationPREMIUM2.46×
SustainabilityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pat Sajak audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pat Sajak have in United States?

Pat Sajak has an estimated audience of 1,540,691 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pat Sajak fans?

56.4% of Pat Sajak fans are female, 43.6% are male, with an average age of 52.1 years.

03

Which brands do Pat Sajak fans like most?

Pat Sajak fans show strongest brand affinity for FedEx (10.72×), Mortgage loans (4.45×), and Weather forecasting (7.74×) over the country average.

04

Where do Pat Sajak fans live in United States?

Pat Sajak fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pat Sajak fans also like?

Beyond Pat Sajak itself, the audience over-indexes on Mortgage loans (4.45×), Weather forecasting (7.74×), Miles Teller (13.82×), and Lottery (8.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pat Sajak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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