Patio heater Audience in United States

Patio heater has an estimated audience of 1,242,964 people in United States. 48.7% are female, 51.3% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Gazebo, Microblogging, Singer-songwriter.

The average Patio heater fan in United States is 48.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Gazebo, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Patio heater audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Patio heater fans

Demographic split for Patio heater audience in United States
MetricValue
Female48.7%
Male51.3%
Average age48.8
Estimated audience size1,242,964

Audience persona

The typical Patio heater fan in United States is balanced, around 48.8 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Patio heater in United States
RegionReachAffinity
California197,0871.44×
Texas122,3761.15×
Florida50,3360.6×
North Carolina47,2541.26×
Georgia46,4641.21×
New York42,1970.61×
Arizona41,8281.65×
Illinois40,1730.97×
Pennsylvania39,4980.94×
Ohio38,3331×
Tennessee35,0851.41×
Michigan34,1861.05×
Alabama29,2481.68×
South Carolina26,2261.4×
Washington25,4471.02×
Virginia24,1380.8×
Indiana23,7611.05×
New Jersey22,1310.7×
Missouri21,1501.06×
Louisiana20,3721.27×
Colorado19,6161×
Wisconsin19,1691.03×
Oklahoma18,9601.37×
Kentucky18,6601.2×
Arkansas15,6371.53×
Massachusetts15,5610.64×
Oregon15,0061.05×
Mississippi14,9801.46×
Minnesota14,2120.8×
Maryland13,4370.63×
Nevada12,2101.02×
Kansas11,0071.12×
Iowa10,7211.05×
Utah10,3050.93×
Connecticut9,8950.79×
Idaho8,4091.35×
West Virginia7,1391.23×
New Mexico7,0381.13×
Nebraska6,7811.09×
New Hampshire3,9370.8×
Montana3,7411.08×
Maine3,5530.8×
Rhode Island2,7060.68×
South Dakota2,4860.87×
Delaware2,3230.68×
North Dakota2,0680.81×
Alaska1,7670.66×
Washington, District of Columbia1,5470.41×
Wyoming1,4320.78×
Vermont1,4300.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patio heater audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Gazebo33.33×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Pergola10.32×Home & Garden
Livemusic4.7×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Escape the room13.61×Games
MSN2.68×News
Lowe's2.23×Shopping
Staples (Canada)2.95×Business & Career
Casting11.64×Movies & TV
Fox News Channel1.5×Movies & TV
PSV Eindhoven17.81×Sports
Military press10.56×Sports
Planet Fitness1.93×Sports
Hobby Lobby1.88×Home & Garden
Leroy Merlin18.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patio heater audience
TraitClusterScore
DIY MentalityTHRILL1.87
Urban LifestyleOPEN1.72
Quality AwarenessPREMIUM1.57
Design AffinityPREMIUM1.53
IndulgenceJOY1.36
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Patio heater
CountryShare
United States29.5%
United Kingdom14.9%
Canada8.2%

See Patio heater audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Patio heater have in United States?

Patio heater has an estimated audience of 1,242,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Patio heater fans?

48.7% of Patio heater fans are female, 51.3% are male, with an average age of 48.8 years.

Which brands do Patio heater fans like most?

Patio heater fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Gazebo (33.33×) over the country average.

Where do Patio heater fans live in United States?

Patio heater fans in United States are most concentrated in California (reach 197,087), Texas (reach 122,376), and Florida (reach 50,336). These three regions account for the largest share of the active audience.

What other brands do Patio heater fans also like?

Beyond Patio heater itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Gazebo (33.33×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patio heater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.