Rascasse Audience Intelligence

Patio heater Audience in United States

A data profile of the people who buy, follow and care about Patio heater in United States — modelled from more than twelve digital signal sources. Patio heater has an estimated audience of 1,242,964 people in United States.

#7936among Topic in United States#1023in Home & Garden

The average Patio heater fan in United States is 48.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pergola, Gazebo, Stihl, with strongest over-indexing on Pergola (11.53× the country average).

Demographically, the Patio heater audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patio heater fan in United States is balanced, around 48.8 years old, with strong DIY Mentality tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patio heater profile in United States.

Audience size
1.2M
in United States
Gender
48.7%♀
51.3% male
Age
48.8
average years
Country rank
#20346
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patio heater fans

48.7% are female, 51.3% are male, average age 48.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Patio heater audience in United States
MetricValue
Female48.7%
Male51.3%
Average age48.8
Estimated audience size1,242,964
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Patio heater audience in United States
Age bracketShare%
16-192%
20-298%
30-3920%
40-4929%
50+41%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Patio heater audience comes from United States.

Worldwide audience distribution share by country for Patio heater
CountryShare
United States29.5%
United Kingdom14.9%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patio heater audience in United States is strongest.

Fig. 05

Top regions by affinity

Patio heater fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.60×
02Mississippi~20K1.53×
03Arizona~40K1.46×
04Arkansas~10K1.46×
05Idaho~8K1.35×
06South Carolina~20K1.33×
07Tennessee~30K1.31×
08Oklahoma~20K1.31×
09California~200K1.29×
10West Virginia~7K1.27×
11Louisiana~20K1.26×
12Kentucky~20K1.19×
13North Carolina~40K1.18×
14Kansas~10K1.14×
15New Mexico~7K1.14×
16Montana~4K1.14×
17Georgia~40K1.13×
18Nebraska~7K1.08×
19Texas~100K1.05×
20Michigan~30K1.04×
21Indiana~20K1.04×
22Wisconsin~20K1.04×
23Iowa~10K1.04×
24Missouri~20K1.03×
25Oregon~10K1.02×
26Ohio~40K1.00×
27South Dakota~3K0.99×
28Washington~20K0.98×
29Nevada~10K0.98×
30North Dakota~3K0.98×
31Colorado~20K0.97×
32Utah~10K0.95×
33Pennsylvania~40K0.93×
34Illinois~40K0.92×
35Maine~4K0.90×
36New Hampshire~4K0.86×
37Alaska~2K0.85×
38Vermont~2K0.84×
39Delaware~3K0.83×
40Virginia~20K0.82×
41Connecticut~10K0.82×
42Minnesota~10K0.80×
43Rhode Island~3K0.80×
44Hawaii~4K0.76×
45New Jersey~20K0.71×
46Maryland~10K0.68×
47Massachusetts~20K0.64×
48Washington, District of Columbia~2K0.62×
49New York~40K0.60×
50Florida~50K0.58×
Fig. 06

Affinity by region

Affinity by region — Patio heater, United States
0.58×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patio heater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patio heater audience
#·InterestCategoryAffinity×
01GazeboHome & Garden18.31×
02Military pressSports13.46×
03StihlHome & Garden13.26×
04PergolaHome & Garden11.53×
05Lawn mowerHome & Garden4.62×
06Solar energyHome & Garden3.97×
07Hardware storeHome & Garden3.81×
08Discount TireShopping3.63×
09United Parcel ServiceBusiness & Career3.11×
10FedExBusiness & Career3.00×
11Home AppliancesHome & Garden2.71×
12GrillingFood & Beverages2.30×
13Home improvementHome & Garden2.19×
14BarbecueFood & Beverages2.14×
15PinterestInternet & Social Media2.13×
16WineFood & Beverages1.96×
17FurnitureHome & Garden1.95×
18Alcoholic beveragesFood & Beverages1.78×
19CookingFood & Beverages1.68×
20Donald TrumpPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patio heater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patio heater audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.15×
PatriotismCONSERVATISM1.85×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patio heater audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patio heater have in United States?

Patio heater has an estimated audience of 1,242,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patio heater fans?

48.7% of Patio heater fans are female, 51.3% are male, with an average age of 48.8 years.

03

Which brands do Patio heater fans like most?

Patio heater fans show strongest brand affinity for Pergola (11.53×), Gazebo (18.31×), and Stihl (13.26×) over the country average.

04

Where do Patio heater fans live in United States?

Patio heater fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Patio heater fans also like?

Beyond Patio heater itself, the audience over-indexes on Gazebo (18.31×), Stihl (13.26×), Home improvement (2.19×), and Solar energy (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Patio heater audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patio heater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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