Paycheck Audience in United States

Paycheck logo

Paycheck has an estimated audience of 9,086,664 people in United States. 51.6% are female, 48.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Alaskan Husky, ABC 7 Chicago, WESH, Buying a House, Enrique Hernández (baseball).

The average Paycheck fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaskan Husky, ABC 7 Chicago, WESH, with strongest over-indexing on Alaskan Husky (6.08× the country average). Demographically, the Paycheck audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Paycheck fans

Demographic split for Paycheck audience in United States
MetricValue
Female51.6%
Male48.4%
Average age39.1
Estimated audience size9,086,664

Audience persona

The typical Paycheck fan in United States is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Alaskan Husky.

Top regions in United States

Top regions ranked by reach for Paycheck in United States
RegionReachAffinity
California1,059,0281.06×
Texas910,4161.17×
Florida809,9291.32×
New York618,7841.22×
Pennsylvania342,4951.12×
Georgia315,6681.13×
Ohio311,3211.11×
North Carolina308,2361.13×
Illinois301,9351×
New Jersey269,1551.16×
Michigan252,7251.06×
Virginia249,0331.13×
Tennessee204,7351.12×
Arizona200,5321.08×
Massachusetts193,0591.08×
Maryland173,4471.11×
Washington172,5220.95×
Indiana172,3001.04×
Missouri150,3171.03×
South Carolina141,2801.03×
Colorado140,0710.98×
Wisconsin139,5361.02×
Alabama138,4431.09×
Louisiana125,5331.07×
Minnesota121,2170.93×
Kentucky119,6701.05×
Oklahoma114,1301.13×
Oregon104,0661×
Connecticut96,7571.06×
Nevada94,6671.08×
Arkansas80,4381.07×
Mississippi74,5831×
Utah74,2010.91×
Kansas69,7440.97×
Iowa62,6560.84×
New Mexico42,9110.94×
Nebraska40,0700.88×
West Virginia38,0070.9×
Maine37,2731.15×
Idaho36,5020.8×
New Hampshire31,9430.89×
Hawaii30,1750.77×
Washington, District of Columbia28,2871.04×
Rhode Island27,0140.93×
Delaware24,3730.97×
Montana16,7520.66×
Alaska16,4360.85×
South Dakota16,3180.78×
North Dakota14,8290.79×
Vermont10,3110.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paycheck audience
BrandAffinityCategory
Alaskan Husky6.08×Pets & Animals
ABC 7 Chicago1.54×Movies & TV
WESH1.56×Movies & TV
Buying a House1.71×Home & Garden
Enrique Hernández (baseball)3.33×Sports
WSVN1.53×Movies & TV
Software widget2.62×Technology & Electronics
Empire Records1.85×Movies & TV
Nantes1.7×Travel & Leisure
Heavy hauler1.74×Business & Career
Final Fantasy VII (Famicom)2.07×Games
Certified diabetes educator1.88×Business & Career
Voltron: Legendary Defender2.23×Movies & TV
Escape Games2.45×Games
Arrietty1.73×Movies & TV
Kakashi Hatake (Naruto)2.02×Literature
Enforcer (band)3.52×Music & Radio
Erasmus+1.59×Business & Career
Otto Graham1.77×Sports
Omaha Storm Chasers1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paycheck audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Career OrientationPOWER1.43
Price SensitivityPREMIUM1.28
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.12
Urban LifestyleOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Paycheck
CountryShare
United States78.0%
Malaysia3.6%
Canada2.4%

See Paycheck audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Paycheck have in United States?

Paycheck has an estimated audience of 9,086,664 people in United States, concentrated in California and Texas.

What is the gender split and age of Paycheck fans?

51.6% of Paycheck fans are female, 48.4% are male, with an average age of 39.1 years.

Which brands do Paycheck fans like most?

Paycheck fans show strongest brand affinity for Alaskan Husky (6.08×), ABC 7 Chicago (1.54×), and WESH (1.56×) over the country average.

Where do Paycheck fans live in United States?

Paycheck fans in United States are most concentrated in California (reach 1,059,028), Texas (reach 910,416), and Florida (reach 809,929). These three regions account for the largest share of the active audience.

What other brands do Paycheck fans also like?

Beyond Paycheck itself, the audience over-indexes on ABC 7 Chicago (1.54×), WESH (1.56×), Buying a House (1.71×), and Enrique Hernández (baseball) (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paycheck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.