Rascasse Audience Intelligence

Paycheck Audience in United States

A data profile of the people who buy, follow and care about Paycheck in United States — modelled from more than twelve digital signal sources. Paycheck has an estimated audience of 9,086,664 people in United States.

#2482among Topic in United States#381in Business & Career

The average Paycheck fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Banking, Employment website, with strongest over-indexing on Real property (2.21× the country average).

Demographically, the Paycheck audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paycheck fan in United States is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paycheck profile in United States.

Audience size
9.1M
in United States
Gender
51.6%♀
48.4% male
Age
39.1
average years
Country rank
#3936
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paycheck fans

51.6% are female, 48.4% are male, average age 39.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Paycheck audience in United States
MetricValue
Female51.6%
Male48.4%
Average age39.1
Estimated audience size9,086,664
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Paycheck audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

78.0%

of the worldwide Paycheck audience comes from United States.

Worldwide audience distribution share by country for Paycheck
CountryShare
United States78.0%
Malaysia3.6%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paycheck audience in United States is strongest.

Fig. 05

Top regions by affinity

Paycheck fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K1.29×
02New York~600K1.25×
03New Jersey~300K1.19×
04California~1M1.14×
05Connecticut~100K1.14×
06Pennsylvania~300K1.12×
07Maine~40K1.12×
08Nevada~100K1.11×
09Texas~900K1.10×
10Massachusetts~200K1.10×
11Georgia~300K1.09×
12Virginia~200K1.09×
13Maryland~200K1.09×
14Arkansas~80K1.09×
15Ohio~300K1.08×
16Louisiana~100K1.08×
17Washington, District of Columbia~30K1.08×
18North Carolina~300K1.07×
19Arizona~200K1.06×
20Alabama~100K1.05×
21Kentucky~100K1.05×
22Oklahoma~100K1.04×
23Delaware~30K1.04×
24Tennessee~200K1.03×
25Michigan~200K1.02×
26South Carolina~100K1.02×
27Indiana~200K1.00×
28Mississippi~80K1.00×
29Wisconsin~100K0.99×
30New Hampshire~40K0.99×
31Rhode Island~30K0.99×
32Illinois~300K0.98×
33Nebraska~40K0.98×
34Missouri~100K0.97×
35Oregon~100K0.97×
36Kansas~70K0.96×
37New Mexico~40K0.96×
38Alaska~20K0.96×
39West Virginia~40K0.93×
40Minnesota~100K0.92×
41Washington~200K0.91×
42North Dakota~20K0.91×
43Utah~70K0.90×
44Colorado~100K0.89×
45South Dakota~20K0.89×
46Hawaii~30K0.87×
47Idaho~40K0.86×
48Vermont~10K0.86×
49Iowa~60K0.85×
50Montana~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Paycheck, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paycheck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paycheck audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career3.48×
02Job fairBusiness & Career2.81×
03Real propertyHome & Garden2.21×
04Credit (finance)Business & Career2.16×
05Career developmentBusiness & Career2.12×
06Discount TireShopping2.01×
07Self-employmentBusiness & Career1.90×
08Health insuranceBusiness & Career1.84×
09FreewareTechnology & Electronics1.74×
10DentistryBusiness & Career1.72×
11Life insuranceBusiness & Career1.70×
12Made in USABusiness & Career1.67×
13Used carCars & Mobility1.66×
14NASDAQBusiness & Career1.66×
15Financial servicesBusiness & Career1.60×
16GamblingGames1.58×
17Cyber MondayShopping1.56×
18BankingBusiness & Career1.51×
19Credit cardsBusiness & Career1.50×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paycheck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paycheck audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Quality AwarenessPREMIUM1.66×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paycheck audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paycheck have in United States?

Paycheck has an estimated audience of 9,086,664 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paycheck fans?

51.6% of Paycheck fans are female, 48.4% are male, with an average age of 39.1 years.

03

Which brands do Paycheck fans like most?

Paycheck fans show strongest brand affinity for Real property (2.21×), Banking (1.51×), and Employment website (3.48×) over the country average.

04

Where do Paycheck fans live in United States?

Paycheck fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Paycheck fans also like?

Beyond Paycheck itself, the audience over-indexes on Banking (1.51×), Employment website (3.48×), Credit (finance) (2.16×), and Credit cards (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Paycheck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paycheck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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