Rascasse Audience Intelligence

Pepper jack cheese Audience in United States

A data profile of the people who buy, follow and care about Pepper jack cheese in United States — modelled from more than twelve digital signal sources. Pepper jack cheese has an estimated audience of 292,747 people in United States.

#21among Cheese in United States#13581among Topic in United States#2523in Food & Beverages

The average Pepper jack cheese fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, FedEx, Subway, with strongest over-indexing on Pizza Hut (3.69× the country average).

Demographically, the Pepper jack cheese audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepper jack cheese fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepper jack cheese profile in United States.

Audience size
293K
in United States
Gender
58.4%♀
41.6% male
Age
40.1
average years
Country rank
#48972
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pepper jack cheese fans

58.4% are female, 41.6% are male, average age 40.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Pepper jack cheese audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.1
Estimated audience size292,747
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Pepper jack cheese audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Pepper jack cheese audience comes from United States.

Worldwide audience distribution share by country for Pepper jack cheese
CountryShare
United States68.5%
Australia11.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepper jack cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepper jack cheese fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.46×
02New Jersey~9K1.28×
03Texas~30K1.25×
04Louisiana~5K1.25×
05California~40K1.23×
06Mississippi~3K1.17×
07Massachusetts~7K1.14×
08Maryland~6K1.13×
09Connecticut~3K1.12×
10Georgia~10K1.10×
11Arizona~7K1.10×
12Alabama~4K1.10×
13Nevada~3K1.10×
14Virginia~8K1.07×
15Illinois~10K1.06×
16North Carolina~9K1.06×
17Nebraska~2K1.06×
18Tennessee~6K1.04×
19Florida~20K1.03×
20Kentucky~4K1.03×
21South Carolina~4K1.02×
22Pennsylvania~10K1.01×
23Arkansas~2K1.01×
24Kansas~2K1.00×
25Washington, District of Columbia<1K1.00×
26Delaware<1K1.00×
27Indiana~5K0.99×
28Missouri~5K0.99×
29Utah~3K0.99×
30Hawaii~1K0.99×
31Rhode Island<1K0.99×
32Iowa~2K0.98×
33Oklahoma~3K0.97×
34Michigan~7K0.96×
35Washington~6K0.95×
36Alaska<1K0.94×
37Wisconsin~4K0.93×
38South Dakota<1K0.93×
39Ohio~8K0.92×
40Minnesota~4K0.92×
41North Dakota<1K0.92×
42New Mexico~1K0.91×
43Oregon~3K0.90×
44West Virginia~1K0.90×
45New Hampshire~1K0.89×
46Maine<1K0.86×
47Colorado~4K0.85×
48Montana<1K0.85×
49Idaho~1K0.84×
50Vermont<1K0.83×
Fig. 06

Affinity by region

Affinity by region — Pepper jack cheese, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepper jack cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepper jack cheese audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV10.53×
02Potato chipFood & Beverages5.48×
03Sustainable energyHome & Garden4.93×
04FedExBusiness & Career4.67×
05Renewable energyBusiness & Career4.01×
06SausageFood & Beverages4.00×
07Pizza HutFood & Beverages3.69×
08SubwayFood & Beverages3.64×
09First class travelTravel & Leisure3.45×
10Domino's PizzaFood & Beverages3.33×
11Mortgage loansBusiness & Career2.77×
12McDonald'sFood & Beverages2.75×
13Vehicle insuranceCars & Mobility2.75×
14Discount storesShopping2.68×
15KFCFood & Beverages2.55×
16Organic foodFood & Beverages2.31×
17Shopping mallsShopping2.26×
18StarbucksFood & Beverages2.01×
19PinterestInternet & Social Media1.96×
20BarbecueFood & Beverages1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepper jack cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepper jack cheese audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.14×
Convenience OrientationPREMIUM1.97×
Family OrientationCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepper jack cheese audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pepper jack cheese have in United States?

Pepper jack cheese has an estimated audience of 292,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pepper jack cheese fans?

58.4% of Pepper jack cheese fans are female, 41.6% are male, with an average age of 40.1 years.

03

Which brands do Pepper jack cheese fans like most?

Pepper jack cheese fans show strongest brand affinity for Pizza Hut (3.69×), FedEx (4.67×), and Subway (3.64×) over the country average.

04

Where do Pepper jack cheese fans live in United States?

Pepper jack cheese fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pepper jack cheese fans also like?

Beyond Pepper jack cheese itself, the audience over-indexes on FedEx (4.67×), Subway (3.64×), Domino's Pizza (3.33×), and McDonald's (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Pepper jack cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepper jack cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →