Petersen Automotive Museum Audience in United States

Petersen Automotive Museum logo

Petersen Automotive Museum has an estimated audience of 386,841 people in United States. 18.8% are female, 81.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Ken Block, AutoZone, Maserati, O'Reilly Auto Parts, Discount Tire.

The average Petersen Automotive Museum fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Block, AutoZone, Maserati, with strongest over-indexing on Ken Block (35.83× the country average). Demographically, the Petersen Automotive Museum audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Petersen Automotive Museum fans

Demographic split for Petersen Automotive Museum audience in United States
MetricValue
Female18.8%
Male81.2%
Average age44.7
Estimated audience size386,841

Audience persona

The typical Petersen Automotive Museum fan in United States is more male, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Ken Block.

Top regions in United States

Top regions ranked by reach for Petersen Automotive Museum in United States
RegionReachAffinity
California290,13117.38×
Texas22,1750.67×
Florida13,7040.52×
New York12,7730.59×
Arizona10,9171.38×
Washington7,9951.03×
Illinois7,9560.62×
Nevada7,7482.07×
Ohio6,6500.56×
Georgia6,3540.53×
Pennsylvania6,3390.49×
Colorado6,0260.99×
Michigan5,9210.59×
Virginia5,6440.6×
North Carolina5,6050.48×
New Jersey5,5280.56×
Oregon5,3531.21×
Massachusetts4,9950.66×
Tennessee4,4060.57×
Utah3,9571.14×
Missouri3,9160.63×
Indiana3,9120.55×
Maryland3,4940.53×
Minnesota3,4080.61×
Wisconsin3,3460.57×
Oklahoma2,4610.57×
South Carolina2,3970.41×
Kentucky2,3730.49×
Hawaii2,3551.42×
Connecticut2,3540.61×
Kansas2,2180.73×
Louisiana2,1440.43×
Idaho2,1011.08×
New Mexico2,0921.08×
Alabama1,9320.36×
Arkansas1,6830.53×
Iowa1,6620.52×
Nebraska1,1980.62×
Mississippi1,0910.34×
Montana8660.81×
Washington, District of Columbia7480.64×
New Hampshire7420.49×
Rhode Island6790.55×
Maine6280.45×
West Virginia5850.32×
Alaska4570.55×
South Dakota4340.49×
North Dakota3960.5×
Delaware3940.37×
Wyoming3710.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petersen Automotive Museum audience
BrandAffinityCategory
Ken Block35.83×Sports
AutoZone4.2×Cars & Mobility
Maserati11.99×Cars & Mobility
O'Reilly Auto Parts5.06×Cars & Mobility
Discount Tire4.79×Shopping
Advance Auto Parts4.8×Cars & Mobility
Hollywood Sign8.45×Travel & Leisure
Bentley8.67×Cars & Mobility
Lamborghini6.11×Cars & Mobility
Max Verstappen8.45×Sports
Car and Driver6.5×Cars & Mobility
Porsche4.94×Cars & Mobility
Planet Fitness2.53×Sports
Bugatti9.69×Cars & Mobility
Audi4.99×Cars & Mobility
Science museum19.32×Arts & Culture
Mercedes-AMG9.36×Cars & Mobility
Motorcycle helmet5.62×Cars & Mobility
Getty Images11.86×Technology & Electronics
Aston Martin6.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petersen Automotive Museum audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
Risk AppetiteTHRILL1.88
Need for SecurityCONSERVATISM1.81
Design AffinityPREMIUM1.76
Early Adopter MentalityPOWER1.7
Urban LifestyleOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Petersen Automotive Museum
CountryShare
United States59.3%
Canada6.8%
United Kingdom5.4%

See Petersen Automotive Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Petersen Automotive Museum have in United States?

Petersen Automotive Museum has an estimated audience of 386,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Petersen Automotive Museum fans?

18.8% of Petersen Automotive Museum fans are female, 81.2% are male, with an average age of 44.7 years.

Which brands do Petersen Automotive Museum fans like most?

Petersen Automotive Museum fans show strongest brand affinity for Ken Block (35.83×), AutoZone (4.2×), and Maserati (11.99×) over the country average.

Where do Petersen Automotive Museum fans live in United States?

Petersen Automotive Museum fans in United States are most concentrated in California (reach 290,131), Texas (reach 22,175), and Florida (reach 13,704). These three regions account for the largest share of the active audience.

What other brands do Petersen Automotive Museum fans also like?

Beyond Petersen Automotive Museum itself, the audience over-indexes on AutoZone (4.2×), Maserati (11.99×), O'Reilly Auto Parts (5.06×), and Discount Tire (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petersen Automotive Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.