Rascasse Audience Intelligence

Petersen Automotive Museum Audience in United States

Name: Petersen Automotive Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Petersen Automotive Museum in United States — modelled from more than twelve digital signal sources. Petersen Automotive Museum has an estimated audience of 386,841 people in United States.

#67among Museum in United States #4729among POI in United States #402in Arts & Culture

The average Petersen Automotive Museum fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Ken Block, Discount Tire, with strongest over-indexing on AutoZone (3.22× the country average).

Demographically, the Petersen Automotive Museum audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Petersen Automotive Museum fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Petersen Automotive Museum profile in United States.

Audience size

387K

in United States

Gender

18.8%♀

81.2% male

Age

44.7

average years

Country rank

#42338

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Petersen Automotive Museum fans

18.8% are female, 81.2% are male, average age 44.7.

Fig. 02

Gender split

18.8%

Female

81.2%

Male

Demographic split for Petersen Automotive Museum audience in United States
Metric	Value
Female	18.8%
Male	81.2%
Average age	44.7
Estimated audience size	386,841

Fig. 03

Age distribution

Age distribution of the Petersen Automotive Museum audience in United States
Age bracket	Share	%
16-19		11%
20-29		14%
30-39		17%
40-49		21%
50+		36%

Fig. 04

Worldwide distribution

59.2%

of the worldwide Petersen Automotive Museum audience comes from United States.

Worldwide audience distribution share by country for Petersen Automotive Museum
Country	Share
United States	59.2%
Canada	6.8%
United Kingdom	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petersen Automotive Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Petersen Automotive Museum fans by region: top regions in United States
#	Region	Reach	×
01	California	~300K	20.47×
02	Nevada	~7K	1.83×
03	Arizona	~10K	1.27×
04	Hawaii	~2K	1.25×
05	Oregon	~5K	1.09×
06	Utah	~4K	1.08×
07	Idaho	~2K	1.00×
08	Washington	~8K	0.99×
09	New Mexico	~2K	0.99×
10	Colorado	~5K	0.89×
11	Montana	<1K	0.85×
12	Alaska	<1K	0.84×
13	North Dakota	<1K	0.80×
14	Vermont	<1K	0.80×
15	South Dakota	<1K	0.78×
16	Rhode Island	<1K	0.75×
17	Washington, District of Columbia	<1K	0.74×
18	Kansas	~2K	0.73×
19	New Hampshire	~1K	0.72×
20	Delaware	<1K	0.72×
21	Nebraska	~1K	0.71×
22	Maine	<1K	0.70×
23	West Virginia	~1K	0.69×
24	Iowa	~2K	0.65×
25	Oklahoma	~3K	0.64×
26	Arkansas	~2K	0.64×
27	Massachusetts	~5K	0.63×
28	Missouri	~4K	0.63×
29	Connecticut	~2K	0.63×
30	Mississippi	~2K	0.63×
31	Wisconsin	~4K	0.62×
32	Minnesota	~3K	0.62×
33	Texas	~20K	0.61×
34	Tennessee	~5K	0.59×
35	New York	~10K	0.58×
36	Illinois	~7K	0.58×
37	Kentucky	~3K	0.58×
38	Virginia	~5K	0.57×
39	Indiana	~4K	0.57×
40	Maryland	~4K	0.57×
41	Louisiana	~3K	0.57×
42	Michigan	~6K	0.56×
43	Ohio	~6K	0.54×
44	New Jersey	~5K	0.54×
45	Georgia	~6K	0.52×
46	South Carolina	~3K	0.52×
47	Alabama	~3K	0.51×
48	Pennsylvania	~7K	0.50×
49	North Carolina	~6K	0.49×
50	Florida	~10K	0.48×

Affinity by region — Petersen Automotive Museum, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Petersen Automotive Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Petersen Automotive Museum audience
#	Interest	Category	×
01	Ken Block	Sports	25.85×
02	McLaren P1	Cars & Mobility	19.58×
03	Science museum	Arts & Culture	16.46×
04	Parkour	Sports	10.15×
05	Michelin	Cars & Mobility	9.52×
06	Peugeot	Cars & Mobility	9.45×
07	Maserati	Cars & Mobility	7.35×
08	Hybrid electric vehicle	Cars & Mobility	6.92×
09	Hollywood Sign	Travel & Leisure	6.67×
10	Rolls-Royce Motor Cars	Cars & Mobility	6.36×
11	Jaguar Cars	Cars & Mobility	5.98×
12	Antique car	Cars & Mobility	5.76×
13	Auto show	Cars & Mobility	4.98×
14	Discount Tire	Shopping	4.55×
15	Formula One	Sports	4.49×
16	Kyle Busch	Sports	4.26×
17	O'Reilly Auto Parts	Cars & Mobility	4.02×
18	Advance Auto Parts	Cars & Mobility	3.73×
19	Tesla Motors	Cars & Mobility	3.45×
20	AutoZone	Cars & Mobility	3.22×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Petersen Automotive Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Petersen Automotive Museum audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.15×
Need for Security	CONSERVATISM	1.98×
Luxury Orientation	PREMIUM	1.86×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Petersen Automotive Museum audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.65×
Creativity	OPEN	0.71×
Pet Ownership	JOY	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Petersen Automotive Museum have in United States?

Petersen Automotive Museum has an estimated audience of 386,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Petersen Automotive Museum fans?

18.8% of Petersen Automotive Museum fans are female, 81.2% are male, with an average age of 44.7 years.

Which brands do Petersen Automotive Museum fans like most?

Petersen Automotive Museum fans show strongest brand affinity for AutoZone (3.22×), Ken Block (25.85×), and Discount Tire (4.55×) over the country average.

Where do Petersen Automotive Museum fans live in United States?

Petersen Automotive Museum fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Petersen Automotive Museum fans also like?

Beyond Petersen Automotive Museum itself, the audience over-indexes on Ken Block (25.85×), Discount Tire (4.55×), Jaguar Cars (5.98×), and Formula One (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Petersen Automotive Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Petersen Automotive Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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