Rascasse Audience Intelligence

Petrolicious Audience in United States

A data profile of the people who buy, follow and care about Petrolicious in United States — modelled from more than twelve digital signal sources. Petrolicious has an estimated audience of 118,392 people in United States.

#2559among Website / Newspaper / Magazine in United States#1839in Cars & Mobility

The average Petrolicious fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, CJ Pony Parts, Max Verstappen, with strongest over-indexing on Urban Dictionary (32.26× the country average).

Demographically, the Petrolicious audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Petrolicious fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Dictionary.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Petrolicious profile in United States.

Audience size
118K
in United States
Gender
23.2%♀
76.8% male
Age
36.6
average years
Country rank
#73317
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Petrolicious

23.2% are female, 76.8% are male, average age 36.6.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Petrolicious audience in United States
MetricValue
Female23.2%
Male76.8%
Average age36.6
Estimated audience size118,392
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Petrolicious audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3916%
40-4923%
50+14%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Petrolicious audience comes from United States.

Worldwide audience distribution share by country for Petrolicious
CountryShare
United States41.8%
Germany12.7%
France9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petrolicious audience in United States is strongest.

Fig. 05

Top regions by affinity

Petrolicious fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.31×
02North Dakota<1K1.21×
03Montana<1K1.20×
04South Dakota<1K1.19×
05Utah~1K1.17×
06Rhode Island<1K1.14×
07Delaware<1K1.14×
08Oregon~2K1.11×
09Connecticut~1K1.09×
10Maine<1K1.09×
11New Hampshire<1K1.08×
12Maryland~2K1.07×
13West Virginia<1K1.07×
14Hawaii<1K1.06×
15Washington~2K1.05×
16California~10K1.04×
17Idaho<1K1.04×
18Washington, District of Columbia<1K1.04×
19Alaska<1K1.04×
20New Mexico<1K1.02×
21Nebraska<1K1.00×
22Mississippi<1K0.99×
23Arkansas<1K0.97×
24Kansas<1K0.95×
25Iowa<1K0.94×
26Colorado~2K0.93×
27Oklahoma~1K0.93×
28Michigan~3K0.91×
29South Carolina~2K0.91×
30Louisiana~1K0.91×
31Kentucky~1K0.91×
32Nevada~1K0.91×
33Alabama~1K0.90×
34Wisconsin~2K0.89×
35Minnesota~2K0.89×
36Missouri~2K0.88×
37New York~6K0.87×
38Georgia~3K0.87×
39Indiana~2K0.87×
40Arizona~2K0.86×
41Tennessee~2K0.86×
42North Carolina~3K0.85×
43Virginia~2K0.85×
44Massachusetts~2K0.85×
45Pennsylvania~3K0.81×
46Illinois~3K0.81×
47New Jersey~2K0.81×
48Ohio~3K0.80×
49Florida~6K0.79×
50Texas~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Petrolicious, United States
0.64×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Petrolicious audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Petrolicious audience
#·InterestCategoryAffinity×
01CJ Pony PartsCars & Mobility147.37×
02Daniel RicciardoSports66.93×
03Ayrton SennaSports41.98×
04Isle of Man TTSports40.37×
05Jamie ChungMovies & TV39.39×
06Valtteri BottasSports38.83×
07Urban DictionaryInternet & Social Media32.26×
08Max VerstappenSports31.83×
09ReindeerPets & Animals20.00×
10Model buildingKids & Family15.18×
11Chevy ChaseMovies & TV12.61×
12Lewis HamiltonSports12.60×
13Nissan GT-RCars & Mobility12.21×
14Antique carCars & Mobility11.24×
15CarcareCars & Mobility9.21×
16Auto showCars & Mobility8.46×
17Ryan GoslingMovies & TV8.22×
18Solar energyHome & Garden6.00×
19O'Reilly Auto PartsCars & Mobility5.29×
20AutoZoneCars & Mobility3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Petrolicious audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Petrolicious audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
Luxury OrientationPREMIUM2.32×
Risk AppetiteTHRILL2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Petrolicious audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
ExtroversionTHRILL0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Petrolicious have in United States?

Petrolicious has an estimated audience of 118,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Petrolicious fans?

23.2% of Petrolicious fans are female, 76.8% are male, with an average age of 36.6 years.

03

Which brands do Petrolicious fans like most?

Petrolicious fans show strongest brand affinity for Urban Dictionary (32.26×), CJ Pony Parts (147.37×), and Max Verstappen (31.83×) over the country average.

04

Where do Petrolicious fans live in United States?

Petrolicious fans in United States are most concentrated in California (reach ~10K), Texas (reach ~7K), and Florida (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Petrolicious fans also like?

Beyond Petrolicious itself, the audience over-indexes on CJ Pony Parts (147.37×), Max Verstappen (31.83×), Daniel Ricciardo (66.93×), and Jamie Chung (39.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Petrolicious audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Petrolicious. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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