Rascasse Audience Intelligence

Pi Beta Phi Audience in United States

A data profile of the people who buy, follow and care about Pi Beta Phi in United States — modelled from more than twelve digital signal sources. Pi Beta Phi has an estimated audience of 372,464 people in United States.

#9among Fraternity in United States#564among NGO / Political Party in United States#2646in Business & Career

The average Pi Beta Phi fan in United States is 29.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Boho-chic, Columbia University, Altar'd State, with strongest over-indexing on Boho-chic (14.78× the country average).

Demographically, the Pi Beta Phi audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pi Beta Phi fan in United States is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pi Beta Phi profile in United States.

Audience size
372K
in United States
Gender
55.4%♀
44.6% male
Age
29.5
average years
Country rank
#43190
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pi Beta Phi fans

55.4% are female, 44.6% are male, average age 29.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Pi Beta Phi audience in United States
MetricValue
Female55.4%
Male44.6%
Average age29.5
Estimated audience size372,464
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Pi Beta Phi audience in United States
Age bracketShare%
16-1950%
20-2920%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Pi Beta Phi audience comes from United States.

Worldwide audience distribution share by country for Pi Beta Phi
CountryShare
United States91.2%
Canada5.3%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pi Beta Phi audience in United States is strongest.

Fig. 05

Top regions by affinity

Pi Beta Phi fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K2.60×
02Arkansas~7K2.42×
03Kansas~6K2.05×
04Oklahoma~8K1.99×
05Indiana~10K1.97×
06Colorado~10K1.76×
07Missouri~9K1.49×
08Michigan~10K1.37×
09Nebraska~2K1.34×
10Alabama~7K1.28×
11Iowa~4K1.28×
12Tennessee~10K1.27×
13North Carolina~10K1.20×
14Kentucky~5K1.17×
15North Dakota<1K1.09×
16Louisiana~5K1.08×
17Montana~1K1.08×
18Wisconsin~6K1.07×
19Vermont<1K1.07×
20Washington~8K1.05×
21Idaho~2K1.05×
22Texas~30K0.99×
23Virginia~9K0.98×
24Oregon~4K0.98×
25Georgia~10K0.97×
26Delaware<1K0.97×
27Washington, District of Columbia~1K0.95×
28West Virginia~2K0.94×
29South Carolina~5K0.92×
30South Dakota<1K0.89×
31Alaska<1K0.88×
32Ohio~10K0.85×
33Illinois~10K0.82×
34New Mexico~2K0.82×
35Hawaii~1K0.81×
36Rhode Island<1K0.81×
37Arizona~6K0.80×
38Connecticut~3K0.79×
39New Hampshire~1K0.79×
40Maine~1K0.78×
41Nevada~3K0.74×
42Minnesota~4K0.71×
43Utah~2K0.69×
44California~30K0.68×
45Massachusetts~5K0.65×
46Florida~20K0.64×
47New York~10K0.62×
48Pennsylvania~7K0.57×
49Maryland~4K0.55×
50New Jersey~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Pi Beta Phi, United States
0.49×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pi Beta Phi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pi Beta Phi audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports69.59×
02Princeton UniversityBusiness & Career34.13×
03Shipley Do-NutsFood & Beverages30.23×
04Cornell UniversityBusiness & Career26.86×
05Columbia UniversityBusiness & Career26.82×
06Duluth Trading CompanyBusiness & Career25.21×
07Altar'd StateShopping24.33×
08Bonnaroo Music FestivalMusic & Radio24.32×
09Metropolitan Museum of ArtArts & Culture22.03×
10Museum of Modern ArtArts & Culture19.75×
11Boho-chicFashion & Accessoires14.78×
12Forever 21Shopping12.13×
13ULTA BeautyBeauty & Wellness7.74×
14PoshmarkShopping7.69×
15BikiniFashion & Accessoires6.24×
16CollegeBusiness & Career5.62×
17CVS PharmacyShopping5.32×
18FloridaTravel & Leisure5.19×
19Target CorporationShopping4.28×
20TikTokInternet & Social Media3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pi Beta Phi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pi Beta Phi audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.47×
MindfulnessBALANCE2.27×
Pet OwnershipJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pi Beta Phi audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
DIY MentalityTHRILL0.72×
IndividualismJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pi Beta Phi have in United States?

Pi Beta Phi has an estimated audience of 372,464 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pi Beta Phi fans?

55.4% of Pi Beta Phi fans are female, 44.6% are male, with an average age of 29.5 years.

03

Which brands do Pi Beta Phi fans like most?

Pi Beta Phi fans show strongest brand affinity for Boho-chic (14.78×), Columbia University (26.82×), and Altar'd State (24.33×) over the country average.

04

Where do Pi Beta Phi fans live in United States?

Pi Beta Phi fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pi Beta Phi fans also like?

Beyond Pi Beta Phi itself, the audience over-indexes on Columbia University (26.82×), Altar'd State (24.33×), Museum of Modern Art (19.75×), and Metropolitan Museum of Art (22.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fraternity audiences in United States

See Pi Beta Phi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pi Beta Phi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →