Pi Beta Phi Audience in United States

Pi Beta Phi logo

Pi Beta Phi has an estimated audience of 372,136 people in United States. 55.4% are female, 44.6% are male, average age 29.5. Top regions: Texas, California, Florida. Top brand affinities: Grammarly, Mothercare, JC Whitney, edureka, Elsword.

The average Pi Beta Phi fan in United States is 29.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grammarly, Mothercare, JC Whitney, with strongest over-indexing on Grammarly (11.24× the country average). Demographically, the Pi Beta Phi audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Pi Beta Phi fans

Demographic split for Pi Beta Phi audience in United States
MetricValue
Female55.4%
Male44.6%
Average age29.5
Estimated audience size372,136

Audience persona

The typical Pi Beta Phi fan in United States is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Pi Beta Phi in United States
RegionReachAffinity
Texas31,7470.99×
California30,2490.74×
Florida17,5670.7×
New York12,6280.61×
Illinois12,0550.97×
Indiana11,9921.76×
North Carolina11,8091.05×
Michigan11,3581.17×
Tennessee10,8571.45×
Ohio10,8250.94×
Georgia10,6180.93×
Virginia10,4871.16×
Colorado9,2071.57×
Missouri8,8271.47×
Mississippi8,4742.76×
Alabama7,3691.42×
Oklahoma7,0461.71×
Arizona6,9790.92×
Pennsylvania6,9700.56×
Arkansas6,7052.19×
Louisiana5,9161.23×
Washington5,8960.79×
South Carolina5,7011.02×
Kansas5,1741.76×
Wisconsin4,9780.89×
Kentucky4,8681.04×
Iowa4,2171.38×
New Jersey4,0620.43×
Massachusetts4,0540.55×
Minnesota3,2890.62×
Connecticut3,1700.85×
Oregon3,1510.74×
Maryland2,9060.45×
Nebraska2,8441.52×
Nevada2,6450.73×
Utah1,9740.59×
Idaho1,7920.96×
West Virginia1,7761.02×
Montana1,4261.38×
New Mexico1,4260.76×
Washington, District of Columbia1,1811.06×
Delaware1,1681.14×
Vermont7911.21×
South Dakota6800.79×
North Dakota5940.78×
Maine5870.44×
New Hampshire4730.32×
Hawaii4100.26×
Alaska3270.41×
Rhode Island3260.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pi Beta Phi audience
BrandAffinityCategory
Grammarly11.24×Business & Career
Mothercare4.87×Kids & Family
JC Whitney23.55×Shopping
edureka48.78×Business & Career
Elsword20×Games
Home equity2.29×Home & Garden
Keiser University15.73×Business & Career
Japanese New Year20×Travel & Leisure
JDSU2.9×Business & Career
Certified diabetes educator12.02×Business & Career
Cachorro4.85×Pets & Animals
Guitarist (magazine)9.71×Music & Radio
Iowa Lottery8.16×Games
Queens College, City University of New York5.64×Business & Career
Sinaloa2.55×Travel & Leisure
Historic site2.78×Arts & Culture
Nipsey Hussle3.82×Music & Radio
Vocal harmony2.95×Music & Radio
Isometric exercise5.65×Sports
Grinch2.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pi Beta Phi audience
TraitClusterScore
SustainabilityBALANCE2.4
Pet OwnershipJOY1.24
Luxury OrientationPREMIUM1.12
Sports ActivityPOWER1.09
MindfulnessBALANCE1.07
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Pi Beta Phi
CountryShare
United States91.2%
Canada5.3%
Mexico0.8%

See Pi Beta Phi audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Pi Beta Phi have in United States?

Pi Beta Phi has an estimated audience of 372,136 people in United States, concentrated in Texas and California.

What is the gender split and age of Pi Beta Phi fans?

55.4% of Pi Beta Phi fans are female, 44.6% are male, with an average age of 29.5 years.

Which brands do Pi Beta Phi fans like most?

Pi Beta Phi fans show strongest brand affinity for Grammarly (11.24×), Mothercare (4.87×), and JC Whitney (23.55×) over the country average.

Where do Pi Beta Phi fans live in United States?

Pi Beta Phi fans in United States are most concentrated in Texas (reach 31,747), California (reach 30,249), and Florida (reach 17,567). These three regions account for the largest share of the active audience.

What other brands do Pi Beta Phi fans also like?

Beyond Pi Beta Phi itself, the audience over-indexes on Mothercare (4.87×), JC Whitney (23.55×), edureka (48.78×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pi Beta Phi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.