Pinion Audience in United States
Pinion has an estimated audience of 450,127 people in United States. 29.8% are female, 70.2% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Discount Tire, Automobile repair shop, Ford Mustang, Used car, Lawn mower.
The average Pinion fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Discount Tire, Automobile repair shop, Ford Mustang, with strongest over-indexing on Discount Tire (5.07× the country average). Demographically, the Pinion audience skews more male with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Pinion fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 41.9 |
| Estimated audience size | 450,127 |
Audience persona
The typical Pinion fan in United States is more male, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Discount Tire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,647 | 0.9× |
| Texas | 34,215 | 0.88× |
| New York | 25,279 | 1× |
| Florida | 20,019 | 0.66× |
| Illinois | 16,728 | 1.12× |
| Arizona | 15,474 | 1.68× |
| Pennsylvania | 11,347 | 0.75× |
| North Carolina | 10,580 | 0.78× |
| Colorado | 10,560 | 1.49× |
| Georgia | 10,277 | 0.74× |
| New Mexico | 10,138 | 4.49× |
| Ohio | 9,898 | 0.71× |
| Washington | 9,511 | 1.05× |
| Michigan | 9,300 | 0.79× |
| Virginia | 8,824 | 0.8× |
| Massachusetts | 7,900 | 0.89× |
| New Jersey | 7,586 | 0.66× |
| Tennessee | 7,347 | 0.81× |
| Indiana | 6,925 | 0.84× |
| Missouri | 6,901 | 0.95× |
| Kansas | 6,887 | 1.94× |
| Oregon | 5,951 | 1.15× |
| Nevada | 5,682 | 1.31× |
| Maryland | 5,634 | 0.73× |
| Wisconsin | 5,450 | 0.8× |
| Minnesota | 5,287 | 0.82× |
| Oklahoma | 4,969 | 0.99× |
| South Carolina | 4,627 | 0.68× |
| Alabama | 4,536 | 0.72× |
| Louisiana | 4,471 | 0.77× |
| Utah | 3,939 | 0.98× |
| Kentucky | 3,810 | 0.68× |
| Connecticut | 3,598 | 0.8× |
| Montana | 3,440 | 2.75× |
| Arkansas | 3,155 | 0.85× |
| Iowa | 3,019 | 0.81× |
| Mississippi | 2,478 | 0.67× |
| Nebraska | 1,968 | 0.87× |
| Idaho | 1,962 | 0.87× |
| Hawaii | 1,493 | 0.77× |
| Maine | 1,424 | 0.88× |
| New Hampshire | 1,264 | 0.71× |
| Washington, District of Columbia | 1,255 | 0.93× |
| West Virginia | 1,200 | 0.57× |
| Rhode Island | 1,002 | 0.7× |
| Alaska | 923 | 0.96× |
| Delaware | 911 | 0.73× |
| South Dakota | 862 | 0.83× |
| North Dakota | 724 | 0.78× |
| Wyoming | 716 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount Tire | 5.07× | Shopping |
| Automobile repair shop | 5.81× | Cars & Mobility |
| Ford Mustang | 6.14× | Cars & Mobility |
| Used car | 2.57× | Cars & Mobility |
| Lawn mower | 3.57× | Home & Garden |
| Lowe's | 1.62× | Shopping |
| GMC | 4.14× | Cars & Mobility |
| SUVs | 1.71× | Cars & Mobility |
| Magnum (ice cream) | 9.88× | Food & Beverages |
| Motocross | 3.68× | Sports |
| NASCAR | 2.62× | Sports |
| Racing games | 3.04× | Games |
| Oklahoma City Thunder | 2.26× | Sports |
| Solar energy | 2.1× | Home & Garden |
| Rail transport | 2.37× | Travel & Leisure |
| United Parcel Service | 1.83× | Business & Career |
| Hardware store | 1.93× | Home & Garden |
| Honda | 2.26× | Cars & Mobility |
| Car club | 4.65× | Cars & Mobility |
| Hewlett-Packard | 4.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| Career Orientation | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Individualism | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| Brazil | 13.1% |
| Germany | 7.1% |
See Pinion audiences in other countries
More Bicycle audiences in United States
- Trek Bicycle Corporation (4,588,785)
- Shimano (3,673,074)
- SRAM Corporation (2,436,622)
- Sigma (1,866,073)
- Cannondale Bicycle Corporation (1,279,595)
Frequently asked questions
How many fans does Pinion have in United States?
Pinion has an estimated audience of 450,127 people in United States, concentrated in California and Texas.
What is the gender split and age of Pinion fans?
29.8% of Pinion fans are female, 70.2% are male, with an average age of 41.9 years.
Which brands do Pinion fans like most?
Pinion fans show strongest brand affinity for Discount Tire (5.07×), Automobile repair shop (5.81×), and Ford Mustang (6.14×) over the country average.
Where do Pinion fans live in United States?
Pinion fans in United States are most concentrated in California (reach 44,647), Texas (reach 34,215), and New York (reach 25,279). These three regions account for the largest share of the active audience.
What other brands do Pinion fans also like?
Beyond Pinion itself, the audience over-indexes on Automobile repair shop (5.81×), Ford Mustang (6.14×), Used car (2.57×), and Lawn mower (3.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.