Rascasse Audience Intelligence

Pinion Target Market in United States

A data profile of the people who buy, follow and care about Pinion in United States — modelled from more than twelve digital signal sources. Pinion has an estimated audience of 455,590 people in United States.

#12among Bicycle in United States#3997among Brand in United States#1081in Cars & Mobility

The average Pinion fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount Tire, Solar energy, Rail transport, with strongest over-indexing on Discount Tire (10.09× the country average).

Demographically, the Pinion audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinion fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinion profile in United States.

Audience size
456K
in United States
Gender
29.8%♀
70.2% male
Age
41.9
average years
Country rank
#38690
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pinion

29.8% are female, 70.2% are male, average age 41.9.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Pinion audience in United States
MetricValue
Female29.8%
Male70.2%
Average age41.9
Estimated audience size455,590
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pinion audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Pinion audience comes from United States.

Worldwide audience distribution share by country for Pinion
CountryShare
United States57.0%
Germany13.2%
Brazil10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinion audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinion customers by region in United States
#RegionReachAffinity×
01New Mexico~7K2.90×
02Montana~3K2.01×
03Kansas~5K1.53×
04Colorado~10K1.37×
05Vermont~1K1.36×
06Oregon~7K1.27×
07Arizona~10K1.21×
08Washington~10K1.17×
09Massachusetts~10K1.16×
10Maine~2K1.16×
11Connecticut~5K1.12×
12Minnesota~7K1.09×
13New Hampshire~2K1.08×
14Utah~4K1.06×
15Rhode Island~1K1.04×
16New York~30K1.03×
17Illinois~20K1.03×
18Wisconsin~7K1.01×
19Washington, District of Columbia~1K0.99×
20Alaska<1K0.99×
21Nebraska~2K0.98×
22Missouri~7K0.97×
23South Dakota~1K0.97×
24Nevada~4K0.96×
25Pennsylvania~10K0.94×
26North Dakota<1K0.94×
27Iowa~3K0.93×
28Idaho~2K0.93×
29North Carolina~10K0.92×
30Delaware~1K0.92×
31Michigan~10K0.90×
32Virginia~10K0.89×
33Oklahoma~4K0.89×
34Ohio~10K0.88×
35Arkansas~3K0.88×
36California~40K0.87×
37Maryland~7K0.86×
38Hawaii~2K0.86×
39Kentucky~5K0.85×
40Indiana~7K0.84×
41New Jersey~9K0.81×
42Tennessee~7K0.81×
43South Carolina~5K0.81×
44Louisiana~5K0.81×
45Georgia~10K0.80×
46Florida~20K0.78×
47Texas~30K0.76×
48Alabama~5K0.74×
49West Virginia~2K0.74×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Pinion, United States
0.69×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinion audience
#·InterestCategoryAffinity×
01Discount TireShopping10.09×
02Electric motorcycles and scootersCars & Mobility6.23×
03Lawn mowerHome & Garden5.35×
04Air pollutionHealth5.09×
05GMCCars & Mobility5.09×
06Rail transportTravel & Leisure4.94×
07Automobile repair shopCars & Mobility4.88×
08Solar energyHome & Garden4.60×
09Public transportCars & Mobility3.76×
10Used carCars & Mobility3.50×
11FedExBusiness & Career3.18×
12Hardware storeHome & Garden3.17×
13United Parcel ServiceBusiness & Career2.76×
14GrillingFood & Beverages2.27×
15EBayShopping2.25×
16SUVsCars & Mobility2.22×
17Donald TrumpPolitics & Society1.96×
18SmartphonesTechnology & Electronics1.75×
19Home improvementHome & Garden1.70×
20XInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinion audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.97×
Need for SecurityCONSERVATISM1.89×
TraditionCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinion audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.39×
Design AffinityPREMIUM0.39×
Family OrientationCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pinion's target market in United States?

Pinion's target market in United States covers an estimated 455,590 people, concentrated in California and Texas.

02

What is the gender split and age of Pinion customers?

29.8% of the Pinion audience are female, 70.2% are male, with an average age of 41.9 years.

03

Which brands do Pinion fans like most?

Pinion fans show strongest brand affinity for Discount Tire (10.09×), Solar energy (4.6×), and Rail transport (4.94×) over the country average.

04

Where do Pinion fans live in United States?

Pinion fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pinion fans also like?

Beyond Pinion itself, the audience over-indexes on Solar energy (4.6×), Rail transport (4.94×), Used car (3.5×), and Lawn mower (5.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Pinion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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