Pixar Audience in United States
Pixar has an estimated audience of 7,963,783 people in United States. 67.0% are female, 33.0% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Superman, Harry Potter, The Voice, Florida, Parent.
The average Pixar fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Harry Potter, The Voice, with strongest over-indexing on Superman (1.73× the country average). Demographically, the Pixar audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of Pixar fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 34.2 |
| Estimated audience size | 7,963,783 |
Audience persona
The typical Pixar fan in United States is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,559,527 | 1.78× |
| Texas | 786,682 | 1.15× |
| Florida | 610,697 | 1.13× |
| New York | 493,419 | 1.11× |
| Pennsylvania | 282,700 | 1.05× |
| New Jersey | 266,611 | 1.32× |
| Illinois | 260,271 | 0.98× |
| Georgia | 252,854 | 1.03× |
| North Carolina | 243,119 | 1.01× |
| Virginia | 208,598 | 1.08× |
| Ohio | 206,871 | 0.84× |
| Michigan | 184,096 | 0.88× |
| Tennessee | 181,939 | 1.14× |
| Arizona | 173,357 | 1.07× |
| Washington | 169,456 | 1.06× |
| Massachusetts | 163,300 | 1.04× |
| Maryland | 124,388 | 0.91× |
| Indiana | 124,385 | 0.85× |
| Missouri | 116,529 | 0.91× |
| Wisconsin | 108,318 | 0.9× |
| Minnesota | 107,869 | 0.95× |
| Colorado | 105,931 | 0.84× |
| South Carolina | 100,306 | 0.84× |
| Nevada | 99,793 | 1.3× |
| Oklahoma | 98,985 | 1.12× |
| Louisiana | 96,960 | 0.94× |
| Oregon | 96,494 | 1.06× |
| Alabama | 95,764 | 0.86× |
| Utah | 91,460 | 1.28× |
| Kentucky | 82,714 | 0.83× |
| Connecticut | 79,462 | 0.99× |
| Kansas | 71,142 | 1.13× |
| Arkansas | 67,412 | 1.03× |
| Rhode Island | 58,439 | 2.31× |
| Iowa | 52,602 | 0.8× |
| Mississippi | 45,928 | 0.7× |
| Montana | 36,489 | 1.65× |
| Hawaii | 36,032 | 1.05× |
| New Mexico | 33,078 | 0.83× |
| Idaho | 32,138 | 0.8× |
| West Virginia | 30,589 | 0.82× |
| Nebraska | 27,562 | 0.69× |
| New Hampshire | 26,412 | 0.84× |
| Maine | 25,925 | 0.91× |
| Washington, District of Columbia | 23,511 | 0.98× |
| Delaware | 17,945 | 0.82× |
| Vermont | 12,685 | 0.91× |
| Alaska | 12,612 | 0.74× |
| South Dakota | 10,380 | 0.56× |
| North Dakota | 10,107 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.73× | Movies & TV |
| Harry Potter | 2.12× | Movies & TV |
| The Voice | 6.53× | Movies & TV |
| Florida | 1.59× | Travel & Leisure |
| Parent | 1.55× | Kids & Family |
| Kohl's | 1.52× | Shopping |
| Dollar General | 1.57× | Shopping |
| Old Navy | 1.56× | Fashion & Accessoires |
| Dollar Tree | 1.56× | Shopping |
| Science fiction movies | 1.55× | Movies & TV |
| Brave (2012 film) | 4.59× | Movies & TV |
| Animated movies | 1.53× | Movies & TV |
| Beetlejuice | 1.82× | Movies & TV |
| Royal Caribbean Cruises Ltd. | 3.14× | Travel & Leisure |
| Childbirth | 1.88× | Kids & Family |
| Theme parks | 1.6× | Travel & Leisure |
| Marshalls | 1.56× | Fashion & Accessoires |
| Nickelodeon | 2.51× | Movies & TV |
| Zootopia | 4.26× | Movies & TV |
| Disneyland | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Social Media Usage | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.13 |
| Family Orientation | CONSERVATISM | 1.08 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Indulgence | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.3% |
| United Kingdom | 7.1% |
| Italy | 6.1% |
See Pixar audiences in other countries
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Frequently asked questions
How many fans does Pixar have in United States?
Pixar has an estimated audience of 7,963,783 people in United States, concentrated in California and Texas.
What is the gender split and age of Pixar fans?
67.0% of Pixar fans are female, 33.0% are male, with an average age of 34.2 years.
Which brands do Pixar fans like most?
Pixar fans show strongest brand affinity for Superman (1.73×), Harry Potter (2.12×), and The Voice (6.53×) over the country average.
Where do Pixar fans live in United States?
Pixar fans in United States are most concentrated in California (reach 1,559,527), Texas (reach 786,682), and Florida (reach 610,697). These three regions account for the largest share of the active audience.
What other brands do Pixar fans also like?
Beyond Pixar itself, the audience over-indexes on Harry Potter (2.12×), The Voice (6.53×), Florida (1.59×), and Parent (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pixar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.