Plasma cutting Audience in United States

Plasma cutting logo

Plasma cutting has an estimated audience of 847,988 people in United States. 16.0% are female, 84.0% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Monogram, Israel, Governor of Michigan, Product design.

The average Plasma cutting fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Monogram, Israel, with strongest over-indexing on Vocal harmony (34.68× the country average). Demographically, the Plasma cutting audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plasma cutting fans

Demographic split for Plasma cutting audience in United States
MetricValue
Female16.0%
Male84.0%
Average age46.4
Estimated audience size847,988

Audience persona

The typical Plasma cutting fan in United States is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Plasma cutting in United States
RegionReachAffinity
California87,8790.94×
Texas80,0441.1×
Florida31,8620.55×
New York28,4050.6×
Georgia25,4430.97×
Illinois24,8360.88×
Pennsylvania21,8060.76×
Ohio20,1560.77×
North Carolina19,7680.77×
Arizona18,9971.1×
Michigan18,8990.85×
Washington17,2291.01×
Wisconsin16,2451.27×
Indiana15,1850.98×
Virginia13,2480.64×
Tennessee12,5580.74×
Colorado12,3860.93×
Missouri12,2550.9×
Massachusetts12,1080.72×
Oregon10,8181.11×
Minnesota10,7820.89×
Utah10,5381.39×
Alabama10,4360.88×
Oklahoma10,0901.07×
Louisiana10,0310.92×
New Jersey9,5440.44×
Idaho8,8542.08×
South Carolina8,0520.63×
Maryland7,0160.48×
Kentucky6,8090.64×
Iowa6,7260.96×
Nevada6,3550.77×
Arkansas6,1900.89×
Connecticut5,9580.7×
Mississippi5,6410.81×
Kansas5,3130.8×
New Hampshire4,7401.42×
Nebraska4,4201.04×
New Mexico4,1770.98×
West Virginia3,5610.9×
Maine3,4851.15×
Hawaii3,3830.93×
Alaska3,2801.81×
Montana3,0981.32×
South Dakota2,8221.44×
North Dakota2,7481.58×
Wyoming2,6592.12×
Rhode Island2,6150.97×
Vermont2,5721.73×
Delaware2,3421×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plasma cutting audience
BrandAffinityCategory
Vocal harmony34.68×Music & Radio
Monogram13.62×Home & Garden
Israel6.46×Travel & Leisure
Governor of Michigan14.09×Politics & Society
Product design3.18×Business & Career
Hipster13.23×Politics & Society
Wok7.63×Food & Beverages
La Jolla10.19×Travel & Leisure
Keith Stanfield7.18×Movies & TV
Hibachi8.49×Food & Beverages
Grinch4.33×Movies & TV
Cherish (group)11.67×Music & Radio
Pro-Ject4.3×Music & Radio
El Paso County, Colorado13.45×Travel & Leisure
Minnesota1.8×Travel & Leisure
Wikia3.4×Internet & Social Media
Urban Outfitters1.79×Shopping
N1 road (South Africa)3.79×Travel & Leisure
Jesse Plemons2.99×Movies & TV
Goop4.61×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plasma cutting audience
TraitClusterScore
Need for SecurityCONSERVATISM1.93
DIY MentalityTHRILL1.92
IndividualismJOY1.65
PatriotismCONSERVATISM1.53
Quality AwarenessPREMIUM1.46
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Plasma cutting
CountryShare
United States37.9%
Canada6.2%
Australia5.6%

See Plasma cutting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plasma cutting have in United States?

Plasma cutting has an estimated audience of 847,988 people in United States, concentrated in California and Texas.

What is the gender split and age of Plasma cutting fans?

16.0% of Plasma cutting fans are female, 84.0% are male, with an average age of 46.4 years.

Which brands do Plasma cutting fans like most?

Plasma cutting fans show strongest brand affinity for Vocal harmony (34.68×), Monogram (13.62×), and Israel (6.46×) over the country average.

Where do Plasma cutting fans live in United States?

Plasma cutting fans in United States are most concentrated in California (reach 87,879), Texas (reach 80,044), and Florida (reach 31,862). These three regions account for the largest share of the active audience.

What other brands do Plasma cutting fans also like?

Beyond Plasma cutting itself, the audience over-indexes on Monogram (13.62×), Israel (6.46×), Governor of Michigan (14.09×), and Product design (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plasma cutting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.