Playing card Audience in United States

Playing card logo

Playing card has an estimated audience of 7,095,193 people in United States. 57.4% are female, 42.6% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Playing card fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Playing card audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Playing card fans

Demographic split for Playing card audience in United States
MetricValue
Female57.4%
Male42.6%
Average age37.6
Estimated audience size7,095,193

Audience persona

The typical Playing card fan in United States is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Playing card in United States
RegionReachAffinity
California904,1041.16×
Texas630,4881.03×
Florida456,0870.95×
New York406,4911.03×
Pennsylvania248,8301.04×
Illinois243,1391.03×
Ohio226,3191.04×
Georgia225,3991.03×
North Carolina214,0471×
Michigan192,5941.04×
Virginia171,0510.99×
New Jersey163,1740.9×
Washington160,3741.13×
Arizona143,4120.99×
Massachusetts136,1610.97×
Tennessee134,4660.94×
Indiana132,4411.02×
Missouri121,3941.06×
Maryland121,1870.99×
Colorado119,4781.07×
South Carolina103,8900.97×
Minnesota103,8581.02×
Wisconsin100,1940.94×
Alabama99,5711×
Louisiana91,8981×
Kentucky89,7001.01×
Oklahoma88,8101.13×
Oregon82,4881.01×
Nevada80,5511.17×
Utah76,3681.2×
Connecticut74,6521.05×
Kansas66,5181.19×
Arkansas60,5101.04×
Iowa56,5640.97×
Mississippi54,7800.94×
Idaho40,4221.14×
Nebraska36,6251.03×
New Mexico33,9690.95×
Hawaii32,3661.06×
West Virginia31,0590.94×
New Hampshire25,3800.91×
Maine23,8820.94×
Montana20,6351.05×
Rhode Island19,1450.85×
Washington, District of Columbia18,7000.88×
Delaware18,1170.93×
South Dakota14,2140.87×
North Dakota12,5550.86×
Alaska11,4950.76×
Vermont10,7500.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playing card audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playing card audience
TraitClusterScore
MindfulnessBALANCE1.55
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.43
IndividualismJOY1.41
Luxury OrientationPREMIUM1.38
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Playing card
CountryShare
United States32.3%
India6.0%
United Kingdom5.8%

See Playing card audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Playing card have in United States?

Playing card has an estimated audience of 7,095,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Playing card fans?

57.4% of Playing card fans are female, 42.6% are male, with an average age of 37.6 years.

Which brands do Playing card fans like most?

Playing card fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Playing card fans live in United States?

Playing card fans in United States are most concentrated in California (reach 904,104), Texas (reach 630,488), and Florida (reach 456,087). These three regions account for the largest share of the active audience.

What other brands do Playing card fans also like?

Beyond Playing card itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playing card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.