Rascasse Audience Intelligence

Playing card Audience in United States

A data profile of the people who buy, follow and care about Playing card in United States — modelled from more than twelve digital signal sources. Playing card has an estimated audience of 7,095,193 people in United States.

#2993among Topic in United States#96in Games

The average Playing card fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Do it yourself (DIY), Chuck Norris, with strongest over-indexing on Superman (1.68× the country average).

Demographically, the Playing card audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playing card fan in United States is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Superman.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playing card profile in United States.

Audience size
7.1M
in United States
Gender
57.4%♀
42.6% male
Age
37.6
average years
Country rank
#4951
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playing card fans

57.4% are female, 42.6% are male, average age 37.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Playing card audience in United States
MetricValue
Female57.4%
Male42.6%
Average age37.6
Estimated audience size7,095,193
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Playing card audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Playing card audience comes from United States.

Worldwide audience distribution share by country for Playing card
CountryShare
United States32.3%
India6.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playing card audience in United States is strongest.

Fig. 05

Top regions by affinity

Playing card fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~70K1.20×
02Utah~70K1.18×
03Idaho~40K1.15×
04Nevada~80K1.13×
05California~900K1.12×
06Oklahoma~90K1.11×
07Nebraska~40K1.09×
08Missouri~100K1.08×
09Texas~700K1.07×
10Washington~200K1.05×
11Pennsylvania~200K1.04×
12Ohio~200K1.04×
13Indiana~100K1.04×
14Connecticut~70K1.04×
15Iowa~60K1.04×
16Montana~20K1.04×
17Kentucky~90K1.03×
18Oregon~80K1.03×
19Arkansas~60K1.03×
20South Carolina~100K1.02×
21Wisconsin~100K1.02×
22New Mexico~40K1.02×
23Colorado~100K1.01×
24Louisiana~90K1.01×
25Hawaii~30K1.01×
26Illinois~200K1.00×
27Michigan~200K1.00×
28West Virginia~30K1.00×
29South Dakota~20K1.00×
30Georgia~200K0.99×
31Arizona~100K0.99×
32Minnesota~100K0.99×
33North Carolina~200K0.98×
34Maryland~100K0.98×
35Virginia~200K0.97×
36Alabama~100K0.97×
37North Dakota~10K0.97×
38New York~400K0.95×
39Mississippi~60K0.95×
40Maine~20K0.95×
41Massachusetts~100K0.94×
42Vermont~10K0.94×
43New Hampshire~30K0.92×
44Delaware~20K0.92×
45Tennessee~100K0.91×
46Rhode Island~20K0.91×
47Alaska~10K0.90×
48New Jersey~200K0.89×
49Florida~400K0.87×
50Washington, District of Columbia~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Playing card, United States
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playing card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playing card audience
#·InterestCategoryAffinity×
01CougarKids & Family6.50×
02I, Robot (film)Movies & TV6.50×
03Premier LeagueSports3.18×
04Twin PeaksMovies & TV3.14×
05Tim HortonSports3.10×
06TarotHealth2.88×
07Web serverTechnology & Electronics2.78×
08Chuck NorrisMovies & TV2.59×
09InnovationBusiness & Career2.27×
10UEFA Champions LeagueSports2.26×
11Vintage clothingFashion & Accessoires2.21×
12Card gamesGames2.21×
13Natural skin careBeauty & Wellness2.15×
14Do it yourself (DIY)Home & Garden1.98×
15High schoolBusiness & Career1.77×
16BeetlejuiceMovies & TV1.73×
17SupermanMovies & TV1.68×
18TraditionPolitics & Society1.62×
19GeneticsKids & Family1.56×
20Subscription business modelShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playing card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playing card audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.60×
PatriotismCONSERVATISM1.59×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playing card audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Pet OwnershipJOY0.86×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playing card have in United States?

Playing card has an estimated audience of 7,095,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Playing card fans?

57.4% of Playing card fans are female, 42.6% are male, with an average age of 37.6 years.

03

Which brands do Playing card fans like most?

Playing card fans show strongest brand affinity for Superman (1.68×), Do it yourself (DIY) (1.98×), and Chuck Norris (2.59×) over the country average.

04

Where do Playing card fans live in United States?

Playing card fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Playing card fans also like?

Beyond Playing card itself, the audience over-indexes on Do it yourself (DIY) (1.98×), Chuck Norris (2.59×), Premier League (3.18×), and Innovation (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Playing card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playing card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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