Plum Audience in United States
Plum has an estimated audience of 2,324,996 people in United States. 79.0% are female, 21.0% are male, average age 39.5. Top brand affinities: Combat sport, Bank account, Mothercare, Janitor, Cachorro.
Top brand affinities include Combat sport, Bank account, Mothercare, with strongest over-indexing on Combat sport (1.52× the country average). Demographically, the Plum audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Plum fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 39.5 |
| Estimated audience size | 2,324,996 |
Audience persona
The typical Plum fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.52× | Sports |
| Bank account | 2.14× | Business & Career |
| Mothercare | 1.8× | Kids & Family |
| Janitor | 2.92× | Home & Garden |
| Cachorro | 2.13× | Pets & Animals |
| Women's empowerment | 1.57× | Politics & Society |
| Hebe | 2.16× | Home & Garden |
| Paul Dano | 1.69× | Movies & TV |
| Layne Staley | 1.99× | Music & Radio |
| CAC 40 | 1.63× | Business & Career |
| English literature | 1.94× | Literature |
| Solo climbing | 1.79× | Sports |
| WFTS-TV | 1.54× | Movies & TV |
| MeatEater | 1.7× | Movies & TV |
| Certified diabetes educator | 2.98× | Business & Career |
| Software widget | 3.3× | Technology & Electronics |
| Buenavista (Madrid) | 1.89× | Travel & Leisure |
| Brunello Cucinelli | 1.55× | Fashion & Accessoires |
| New Era (Namibia) | 1.62× | News |
| Enrique Hernández (baseball) | 2.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.58 |
| Creativity | OPEN | 1.51 |
| Indulgence | JOY | 1.49 |
| Price Sensitivity | PREMIUM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Taiwan | 13.7% |
| United Kingdom | 5.3% |
See Plum audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.