Rascasse Audience Intelligence

Plum Audience in United States

A data profile of the people who buy, follow and care about Plum in United States — modelled from more than twelve digital signal sources. Plum has an estimated audience of 2,324,996 people in United States.

#17among Fruit in United States#5841among Topic in United States#770in Food & Beverages

The average Plum fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Trader Joe's, with strongest over-indexing on Non-alcoholic beverage (3.74× the country average).

Demographically, the Plum audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plum fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plum profile in United States.

Audience size
2.3M
in United States
Gender
79.0%♀
21.0% male
Age
39.5
average years
Country rank
#12622
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plum fans

79.0% are female, 21.0% are male, average age 39.5.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Plum audience in United States
MetricValue
Female79.0%
Male21.0%
Average age39.5
Estimated audience size2,324,996
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Plum audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Plum audience comes from United States.

Worldwide audience distribution share by country for Plum
CountryShare
United States19.2%
Taiwan13.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plum audience in United States is strongest.

Fig. 05

Top regions by affinity

Plum fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.71×
02Texas~300K1.31×
03California~300K1.26×
04South Dakota~7K1.22×
05New York~200K1.19×
06Washington~50K1.14×
07Minnesota~40K1.13×
08Georgia~80K1.11×
09North Carolina~80K1.11×
10New Jersey~70K1.10×
11Indiana~50K1.10×
12Florida~200K1.07×
13Virginia~60K1.05×
14Iowa~20K1.05×
15Nebraska~10K1.05×
16Illinois~80K1.04×
17Louisiana~30K1.04×
18Michigan~60K1.03×
19Massachusetts~50K1.03×
20South Carolina~40K1.03×
21Kentucky~30K1.02×
22Maryland~40K1.00×
23Oklahoma~30K1.00×
24Ohio~70K0.99×
25Kansas~20K0.99×
26Hawaii~10K0.99×
27Missouri~40K0.97×
28Arkansas~20K0.97×
29North Dakota~5K0.97×
30Nevada~20K0.96×
31Arizona~50K0.95×
32Oregon~30K0.95×
33Connecticut~20K0.95×
34Alaska~5K0.95×
35Tennessee~40K0.93×
36Mississippi~20K0.93×
37Delaware~6K0.93×
38Montana~6K0.92×
39Alabama~30K0.91×
40West Virginia~10K0.91×
41Rhode Island~7K0.91×
42Wisconsin~30K0.90×
43Idaho~10K0.90×
44New Mexico~10K0.85×
45Washington, District of Columbia~6K0.84×
46Maine~7K0.81×
47Vermont~3K0.81×
48Wyoming~3K0.80×
49New Hampshire~7K0.79×
50Colorado~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Plum, United States
0.78×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plum audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.74×
02Mineral waterFood & Beverages3.13×
03Microwave ovenHome & Garden3.00×
04Children's clothingFashion & Accessoires2.43×
05Real propertyHome & Garden2.11×
06Britney SpearsMusic & Radio2.02×
07PublixShopping1.96×
08PharmacyBusiness & Career1.93×
09Hardware storeHome & Garden1.92×
10Charitable organizationPolitics & Society1.92×
11PastryFood & Beverages1.90×
12Vintage clothingFashion & Accessoires1.89×
13GeneticsKids & Family1.73×
14BakeryFood & Beverages1.73×
15Discount storesShopping1.67×
16KrogerFood & Beverages1.65×
17Trader Joe'sShopping1.61×
18EtsyFashion & Accessoires1.59×
19SupermarketShopping1.58×
20TraditionPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plum audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Community OrientationOPEN1.53×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plum audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Social Media UsageJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plum have in United States?

Plum has an estimated audience of 2,324,996 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plum fans?

79.0% of Plum fans are female, 21.0% are male, with an average age of 39.5 years.

03

Which brands do Plum fans like most?

Plum fans show strongest brand affinity for Non-alcoholic beverage (3.74×), Microwave oven (3×), and Trader Joe's (1.61×) over the country average.

04

Where do Plum fans live in United States?

Plum fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plum fans also like?

Beyond Plum itself, the audience over-indexes on Microwave oven (3×), Trader Joe's (1.61×), Children's clothing (2.43×), and Real property (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Plum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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