Rascasse Audience Intelligence

Pokémon Sun & Moon Audience in United States

A data profile of the people who buy, follow and care about Pokémon Sun & Moon in United States — modelled from more than twelve digital signal sources. Pokémon Sun & Moon has an estimated audience of 536,681 people in United States.

#23among Anime in United States#457among Video / Board Game in United States#766in Games

The average Pokémon Sun & Moon fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Superman, Anime and manga fandom, with strongest over-indexing on Pokémon (9.58× the country average).

Demographically, the Pokémon Sun & Moon audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon Sun & Moon fan in United States is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Sun & Moon profile in United States.

Audience size
537K
in United States
Gender
36.9%♀
63.1% male
Age
29.0
average years
Country rank
#35161
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Sun & Moon fans

36.9% are female, 63.1% are male, average age 29.0.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Pokémon Sun & Moon audience in United States
MetricValue
Female36.9%
Male63.1%
Average age29.0
Estimated audience size536,681
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Pokémon Sun & Moon audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Pokémon Sun & Moon audience comes from United States.

Worldwide audience distribution share by country for Pokémon Sun & Moon
CountryShare
United States52.6%
United Kingdom5.2%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Sun & Moon audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon Sun & Moon fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.80×
02California~70K1.23×
03Washington~10K1.20×
04Texas~50K1.19×
05Oregon~7K1.17×
06Oklahoma~7K1.15×
07Alaska~1K1.15×
08Kentucky~7K1.14×
09Nevada~6K1.14×
10Utah~5K1.09×
11North Carolina~20K1.06×
12Indiana~10K1.05×
13West Virginia~2K1.05×
14Georgia~20K1.04×
15Virginia~10K1.04×
16Arizona~10K1.04×
17Maryland~9K1.04×
18Arkansas~4K1.04×
19Florida~30K1.01×
20Connecticut~5K1.01×
21Michigan~10K1.00×
22Rhode Island~2K1.00×
23Alabama~7K0.99×
24Maine~2K0.99×
25Missouri~8K0.98×
26Idaho~3K0.98×
27Kansas~4K0.97×
28Illinois~20K0.96×
29New Jersey~10K0.96×
30Tennessee~10K0.96×
31North Dakota~1K0.96×
32Louisiana~6K0.95×
33New York~30K0.94×
34Pennsylvania~20K0.94×
35Ohio~10K0.94×
36Massachusetts~9K0.94×
37Wisconsin~7K0.94×
38Minnesota~7K0.94×
39Iowa~4K0.94×
40New Hampshire~2K0.94×
41Delaware~1K0.94×
42South Carolina~7K0.93×
43Mississippi~4K0.93×
44New Mexico~2K0.93×
45Nebraska~2K0.92×
46Montana~1K0.87×
47South Dakota~1K0.87×
48Vermont<1K0.87×
49Colorado~7K0.86×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Pokémon Sun & Moon, United States
0.70×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Sun & Moon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Sun & Moon audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames10.22×
02PokémonGames9.58×
03International educationBusiness & Career9.18×
04RetrogamingGames7.49×
05Collectible card gameGames6.70×
06The Legend of ZeldaGames5.79×
07Magic: The GatheringGames5.64×
08Anime and manga fandomLiterature4.81×
09Action role-playing gameGames4.56×
10Massively multiplayer online gamesGames4.48×
11Rick and MortyMovies & TV4.31×
12GameStopGames4.06×
13NintendoGames3.91×
14Adventure gameGames3.34×
15Mobile gameGames3.13×
16Role-playing gamesGames2.82×
17MangaLiterature2.64×
18SupermanMovies & TV2.31×
19ComicsLiterature2.29×
20Video gamesGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Sun & Moon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Sun & Moon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
PatriotismCONSERVATISM1.59×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Sun & Moon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.78×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Sun & Moon have in United States?

Pokémon Sun & Moon has an estimated audience of 536,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon Sun & Moon fans?

36.9% of Pokémon Sun & Moon fans are female, 63.1% are male, with an average age of 29.0 years.

03

Which brands do Pokémon Sun & Moon fans like most?

Pokémon Sun & Moon fans show strongest brand affinity for Pokémon (9.58×), Superman (2.31×), and Anime and manga fandom (4.81×) over the country average.

04

Where do Pokémon Sun & Moon fans live in United States?

Pokémon Sun & Moon fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Sun & Moon fans also like?

Beyond Pokémon Sun & Moon itself, the audience over-indexes on Superman (2.31×), Anime and manga fandom (4.81×), Retrogaming (7.49×), and Collectible card game (6.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Anime audiences in United States

See Pokémon Sun & Moon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Sun & Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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