Pokémon Sun & Moon Audience in United States

Pokémon Sun & Moon logo

Pokémon Sun & Moon has an estimated audience of 472,756 people in United States. 40.5% are female, 59.5% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Dog breed, Vocal harmony, Grinch, Combat sport.

The average Pokémon Sun & Moon fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Dog breed, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (135.44× the country average). Demographically, the Pokémon Sun & Moon audience skews more male with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Anime

Demographics of Pokémon Sun & Moon fans

Demographic split for Pokémon Sun & Moon audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.8
Estimated audience size472,756

Audience persona

The typical Pokémon Sun & Moon fan in United States is more male, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pokémon Sun & Moon in United States
RegionReachAffinity
California67,8701.31×
Texas50,4391.24×
Florida33,9801.06×
New York26,6301.01×
Illinois15,8931.01×
Pennsylvania15,6970.99×
Georgia15,6621.08×
North Carolina14,5631.02×
Ohio14,4120.99×
Michigan12,6481.02×
Virginia12,1721.06×
Washington11,8261.25×
New Jersey11,7790.98×
Arizona10,4781.09×
Tennessee9,3050.98×
Indiana9,1131.06×
Massachusetts8,8330.95×
Maryland8,5231.05×
Missouri7,4030.97×
South Carolina7,1431×
Kentucky6,9221.17×
Colorado6,8400.92×
Wisconsin6,8270.96×
Minnesota6,5590.97×
Alabama6,4570.98×
Oregon6,3011.16×
Oklahoma6,2821.2×
Louisiana5,7330.94×
Nevada5,6601.24×
Utah4,7291.12×
Connecticut4,5920.97×
Arkansas3,8861×
Hawaii3,8631.9×
Iowa3,7220.96×
Mississippi3,4110.88×
Kansas3,4100.92×
New Mexico2,2710.96×
Idaho2,2030.93×
West Virginia2,1560.98×
Nebraska2,0770.88×
New Hampshire1,6650.89×
Maine1,5430.91×
Rhode Island1,4370.95×
Delaware1,1040.85×
Alaska1,0491.04×
Montana1,0080.77×
North Dakota8450.87×
Washington, District of Columbia8250.58×
South Dakota7980.73×
Vermont5910.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon Sun & Moon audience
BrandAffinityCategory
Keene, New Hampshire135.44×Travel & Leisure
Dog breed1.81×Pets & Animals
Vocal harmony6.81×Music & Radio
Grinch5.6×Movies & TV
Combat sport1.91×Sports
Wikia3.89×Internet & Social Media
Mathcore8.82×Music & Radio
Home construction1.5×Home & Garden
Goop4.97×Internet & Social Media
Historic site3.9×Arts & Culture
Elsword14.93×Games
Pro-Ject3.67×Music & Radio
Monogram3.37×Home & Garden
Urban Outfitters1.59×Shopping
Queens College, City University of New York6.03×Business & Career
Google Home5.27×Technology & Electronics
Home staging4.13×Home & Garden
La Jolla6.93×Travel & Leisure
JDSU2.09×Business & Career
Nuts (film)3.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon Sun & Moon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.18
Social Media UsageJOY1.13
Urban LifestyleOPEN1.07
Pet OwnershipJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Pokémon Sun & Moon
CountryShare
United States51.8%
United Kingdom6.1%
Canada4.8%

See Pokémon Sun & Moon audiences in other countries

More Anime audiences in United States

Frequently asked questions

How many fans does Pokémon Sun & Moon have in United States?

Pokémon Sun & Moon has an estimated audience of 472,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Pokémon Sun & Moon fans?

40.5% of Pokémon Sun & Moon fans are female, 59.5% are male, with an average age of 30.8 years.

Which brands do Pokémon Sun & Moon fans like most?

Pokémon Sun & Moon fans show strongest brand affinity for Keene, New Hampshire (135.44×), Dog breed (1.81×), and Vocal harmony (6.81×) over the country average.

Where do Pokémon Sun & Moon fans live in United States?

Pokémon Sun & Moon fans in United States are most concentrated in California (reach 67,870), Texas (reach 50,439), and Florida (reach 33,980). These three regions account for the largest share of the active audience.

What other brands do Pokémon Sun & Moon fans also like?

Beyond Pokémon Sun & Moon itself, the audience over-indexes on Dog breed (1.81×), Vocal harmony (6.81×), Grinch (5.6×), and Combat sport (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Sun & Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.