Polestar Audience in United States

Polestar logo

Polestar has an estimated audience of 1,968,883 people in United States. 28.7% are female, 71.3% are male, average age 40.3. Top regions: California, Florida, Texas. Top brand affinities: Hipster, Tipsy Elves, N1 road (South Africa), Vocal harmony, Elsword.

The average Polestar fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hipster, Tipsy Elves, N1 road (South Africa), with strongest over-indexing on Hipster (11.35× the country average). Demographically, the Polestar audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Polestar fans

Demographic split for Polestar audience in United States
MetricValue
Female28.7%
Male71.3%
Average age40.3
Estimated audience size1,968,883

Audience persona

The typical Polestar fan in United States is more male, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Polestar in United States
RegionReachAffinity
California446,8162.06×
Florida186,4631.4×
Texas176,6961.04×
New York119,3421.08×
Pennsylvania86,4651.3×
Washington84,9632.15×
New Jersey83,8071.67×
Georgia75,0401.24×
Illinois72,4951.11×
North Carolina62,6491.06×
Michigan61,2951.19×
Virginia57,6331.2×
Ohio56,8440.94×
Massachusetts55,5341.43×
Arizona53,0291.32×
Maryland47,5531.4×
Colorado46,0861.49×
Oregon42,7001.89×
Minnesota41,7411.48×
Tennessee35,9150.91×
Nevada33,6401.77×
Connecticut26,3261.33×
Indiana23,9760.67×
South Carolina23,8100.8×
Missouri22,8970.72×
Wisconsin21,6800.73×
Utah15,7520.89×
Kentucky14,9810.61×
Louisiana14,6470.58×
Alabama13,0800.48×
Kansas12,1400.78×
Washington, District of Columbia11,9292.02×
Oklahoma11,5560.53×
Iowa9,7970.6×
New Hampshire8,0081.03×
Arkansas7,4210.46×
New Mexico6,5280.66×
Maine6,0370.86×
Idaho5,8020.59×
Nebraska5,7870.59×
Rhode Island5,5340.88×
Mississippi5,5150.34×
Hawaii5,2350.62×
Vermont5,0021.45×
Delaware4,9390.91×
West Virginia4,3850.48×
Montana2,9680.54×
Alaska1,9180.46×
North Dakota1,8180.45×
South Dakota1,6710.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polestar audience
BrandAffinityCategory
Hipster11.35×Politics & Society
Tipsy Elves11.25×Shopping
N1 road (South Africa)4.59×Travel & Leisure
Vocal harmony4.81×Music & Radio
Elsword17.18×Games
Governor of Michigan6.74×Politics & Society
Historic site3.7×Arts & Culture
Israel1.76×Travel & Leisure
Grinch2.9×Movies & TV
Fairy godmother4.95×Literature
Northrop Grumman4.24×Business & Career
Goop3.52×Internet & Social Media
MK2.59×Music & Radio
Kansas1.6×Travel & Leisure
Wok3.92×Food & Beverages
Mathcore4.79×Music & Radio
Hibachi4.38×Food & Beverages
Academy Award for Best Original Score9.68×Movies & TV
Carnivàle9.09×Movies & TV
JDSU1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polestar audience
TraitClusterScore
Quality AwarenessPREMIUM1.52
Early Adopter MentalityPOWER1.49
Luxury OrientationPREMIUM1.49
Family OrientationCONSERVATISM1.35
Need for SecurityCONSERVATISM1.3
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Polestar
CountryShare
United States17.9%
Germany11.8%
United Kingdom9.8%

See Polestar audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Polestar have in United States?

Polestar has an estimated audience of 1,968,883 people in United States, concentrated in California and Florida.

What is the gender split and age of Polestar fans?

28.7% of Polestar fans are female, 71.3% are male, with an average age of 40.3 years.

Which brands do Polestar fans like most?

Polestar fans show strongest brand affinity for Hipster (11.35×), Tipsy Elves (11.25×), and N1 road (South Africa) (4.59×) over the country average.

Where do Polestar fans live in United States?

Polestar fans in United States are most concentrated in California (reach 446,816), Florida (reach 186,463), and Texas (reach 176,696). These three regions account for the largest share of the active audience.

What other brands do Polestar fans also like?

Beyond Polestar itself, the audience over-indexes on Tipsy Elves (11.25×), N1 road (South Africa) (4.59×), Vocal harmony (4.81×), and Elsword (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polestar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.