Polestar Audience in Germany
Polestar has an estimated audience of 1,291,778 people in Germany. 32.2% are female, 67.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Metamorphoses, Hypertext, Building insulation.
The average Polestar fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Metamorphoses, with strongest over-indexing on Gil Ofarim (2.48× the country average). Demographically, the Polestar audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Polestar fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 38.9 |
| Estimated audience size | 1,291,778 |
Audience persona
The typical Polestar fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,735 | 1.21× |
| Bayern | 258,629 | 1.25× |
| Baden-Württemberg | 215,383 | 1.22× |
| Niedersachsen | 141,037 | 1.13× |
| Hessen | 130,843 | 1.33× |
| Rheinland-Pfalz | 70,060 | 1.08× |
| Berlin | 55,242 | 0.96× |
| Sachsen | 53,494 | 0.85× |
| Schleswig-Holstein | 49,446 | 1.07× |
| Hamburg | 36,407 | 1.25× |
| Brandenburg | 34,843 | 0.87× |
| Thüringen | 25,257 | 0.77× |
| Sachsen-Anhalt | 23,339 | 0.7× |
| Mecklenburg-Vorpommern | 19,221 | 0.78× |
| Saarland | 13,019 | 0.82× |
| Bremen | 8,067 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.48× | Music & Radio |
| CAC 40 | 2.12× | Business & Career |
| Metamorphoses | 2.86× | Literature |
| Hypertext | 2.47× | Technology & Electronics |
| Building insulation | 3.32× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.33× | Music & Radio |
| Underarm hair | 5.01× | Beauty & Wellness |
| Carrie (novel) | 3.88× | Literature |
| Icon (magazine) | 1.65× | Arts & Culture |
| Home Delivery | 1.71× | Food & Beverages |
| Alaska | 2.11× | Travel & Leisure |
| Acoustic music | 2.33× | Music & Radio |
| International Canoe Federation | 6.62× | Sports |
| Leverage (TV series) | 3.44× | Movies & TV |
| MK | 1.6× | Music & Radio |
| Jonah | 2.99× | |
| Golem | 1.66× | Technology & Electronics |
| Eden Lake | 2.53× | Movies & TV |
| Jaguar F-Pace | 3.29× | Cars & Mobility |
| Hipster | 3.66× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Early Adopter Mentality | POWER | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 11.8% |
| United Kingdom | 9.8% |
See Polestar audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Polestar have in Germany?
Polestar has an estimated audience of 1,291,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polestar fans?
32.2% of Polestar fans are female, 67.8% are male, with an average age of 38.9 years.
Which brands do Polestar fans like most?
Polestar fans show strongest brand affinity for Gil Ofarim (2.48×), CAC 40 (2.12×), and Metamorphoses (2.86×) over the country average.
Where do Polestar fans live in Germany?
Polestar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,735), Bayern (reach 258,629), and Baden-Württemberg (reach 215,383). These three regions account for the largest share of the active audience.
What other brands do Polestar fans also like?
Beyond Polestar itself, the audience over-indexes on CAC 40 (2.12×), Metamorphoses (2.86×), Hypertext (2.47×), and Building insulation (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polestar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.