Rascasse Audience Intelligence

Populus Audience in United States

A data profile of the people who buy, follow and care about Populus in United States — modelled from more than twelve digital signal sources. Populus has an estimated audience of 294,604 people in United States.

#22among Plant in United States#13554among Topic in United States#1696in Home & Garden

The average Populus fan in United States is 39.1 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include FedEx, Mortgage loans, QVC, with strongest over-indexing on FedEx (4.66× the country average).

Demographically, the Populus audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Populus fan in United States is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Populus profile in United States.

Audience size
295K
in United States
Gender
62.1%♀
37.9% male
Age
39.1
average years
Country rank
#48807
Topic in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Populus fans

62.1% are female, 37.9% are male, average age 39.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Populus audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.1
Estimated audience size294,604
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Populus audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Populus audience comes from United States.

Worldwide audience distribution share by country for Populus
CountryShare
United States22.5%
France20.0%
Italy13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Populus audience in United States is strongest.

Fig. 05

Top regions by affinity

Populus fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K23.54×
02Washington~6K1.00×
03Massachusetts~6K0.99×
04Vermont<1K0.94×
05Montana<1K0.91×
06Washington, District of Columbia<1K0.90×
07Alaska<1K0.89×
08Kansas~2K0.88×
09North Dakota<1K0.87×
10South Dakota<1K0.86×
11New Mexico~1K0.84×
12Oregon~3K0.83×
13Maine<1K0.82×
14Rhode Island<1K0.82×
15Idaho~1K0.81×
16Delaware<1K0.81×
17Nebraska~1K0.80×
18West Virginia~1K0.79×
19New Hampshire<1K0.79×
20Hawaii<1K0.78×
21Missouri~4K0.76×
22Mississippi~2K0.74×
23Utah~2K0.73×
24Minnesota~3K0.71×
25Arkansas~2K0.71×
26New Jersey~5K0.70×
27Oklahoma~2K0.69×
28Connecticut~2K0.69×
29Iowa~2K0.69×
30Georgia~6K0.68×
31New York~10K0.65×
32Tennessee~4K0.64×
33Wisconsin~3K0.64×
34Louisiana~2K0.64×
35Nevada~2K0.64×
36Kentucky~2K0.63×
37Alabama~3K0.62×
38Arizona~4K0.61×
39Maryland~3K0.61×
40California~20K0.60×
41Michigan~5K0.60×
42Virginia~4K0.60×
43Indiana~3K0.60×
44South Carolina~3K0.60×
45Illinois~6K0.58×
46North Carolina~5K0.56×
47Pennsylvania~5K0.54×
48Ohio~5K0.54×
49Texas~10K0.53×
50Florida~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Populus, United States
0.46×1.00×23.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Populus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Populus audience
#·InterestCategoryAffinity×
01QVCMovies & TV5.50×
02Single-family detached homeHome & Garden5.29×
03Garden centreHome & Garden5.11×
04FedExBusiness & Career4.66×
05Weather forecastingHome & Garden4.51×
06Renewable energyBusiness & Career4.08×
07Mortgage loansBusiness & Career3.41×
08Discount storesShopping3.33×
09First class travelTravel & Leisure3.06×
10Solar energyHome & Garden3.00×
11Shopping mallsShopping2.73×
12PinterestInternet & Social Media2.50×
13AirbnbTravel & Leisure2.37×
14FurnitureHome & Garden2.21×
15SubwayFood & Beverages2.10×
16IKEAHome & Garden1.96×
17Organic foodFood & Beverages1.91×
18BarbecueFood & Beverages1.81×
19McDonald'sFood & Beverages1.79×
20United States Postal ServiceBusiness & Career1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Populus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Populus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Quality AwarenessPREMIUM1.84×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Populus audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.91×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Populus have in United States?

Populus has an estimated audience of 294,604 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Populus fans?

62.1% of Populus fans are female, 37.9% are male, with an average age of 39.1 years.

03

Which brands do Populus fans like most?

Populus fans show strongest brand affinity for FedEx (4.66×), Mortgage loans (3.41×), and QVC (5.5×) over the country average.

04

Where do Populus fans live in United States?

Populus fans in United States are most concentrated in Colorado (reach ~100K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Populus fans also like?

Beyond Populus itself, the audience over-indexes on Mortgage loans (3.41×), QVC (5.5×), Pinterest (2.5×), and Furniture (2.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Populus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Populus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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