Populus Audience in United States

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Populus has an estimated audience of 294,604 people in United States. 62.1% are female, 37.9% are male, average age 39.1. Top regions: Colorado, California, Texas. Top brand affinities: Historic site, Fairy godmother, Elsword, Governor of Michigan, Goop.

The average Populus fan in United States is 39.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Historic site, Fairy godmother, Elsword, with strongest over-indexing on Historic site (2.23× the country average). Demographically, the Populus audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Populus fans

Demographic split for Populus audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.1
Estimated audience size294,604

Audience persona

The typical Populus fan in United States is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Populus in United States
RegionReachAffinity
Colorado80,16917.27×
California22,3010.69×
Texas15,4160.61×
New York12,9690.79×
Florida9,8300.49×
Massachusetts7,4011.28×
Georgia7,0370.78×
New Jersey6,4640.86×
Illinois6,1890.63×
Pennsylvania5,6120.57×
North Carolina5,1620.58×
Ohio5,1410.57×
Washington4,9540.84×
Michigan4,8880.63×
Virginia4,5460.63×
Missouri3,8660.81×
Tennessee3,8040.64×
Arizona3,4880.58×
Minnesota3,1510.75×
Indiana3,0560.57×
Oregon2,9860.88×
Maryland2,9690.59×
Wisconsin2,7260.62×
South Carolina2,2190.5×
Kansas2,1820.94×
Alabama2,0300.49×
Oklahoma2,0130.62×
Connecticut1,9940.67×
Louisiana1,8660.49×
Utah1,8370.7×
Kentucky1,7950.49×
Nevada1,3860.49×
Iowa1,2630.52×
Arkansas1,2110.5×
New Mexico1,1920.81×
Mississippi1,1180.46×
Nebraska1,0890.74×
Idaho1,0600.72×
Washington, District of Columbia8800.99×
Maine7340.7×
Hawaii6950.55×
New Hampshire6860.59×
Montana6850.84×
West Virginia6750.49×
Rhode Island6270.67×
Wyoming5831.33×
Vermont4930.95×
Alaska4040.64×
South Dakota3670.54×
North Dakota3390.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Populus audience
BrandAffinityCategory
Historic site2.23×Arts & Culture
Fairy godmother3.82×Literature
Elsword7.69×Games
Governor of Michigan3.44×Politics & Society
Goop2.27×Internet & Social Media
Home staging2.11×Home & Garden
Jeep Wagoneer2.26×Cars & Mobility
Zoo Tycoon (series)7.69×Games
headspace3.46×Health
Hibachi2.7×Food & Beverages
Acoustic music1.57×Music & Radio
Cherish (group)3.7×Music & Radio
HydraFacial2.75×Beauty & Wellness
Wok2.21×Food & Beverages
Google Home2.17×Technology & Electronics
Hipster2.77×Politics & Society
Hebe1.87×Home & Garden
Hayward, California3.03×Travel & Leisure
Hampton University3.07×Business & Career
Mathcore2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Populus audience
TraitClusterScore
DIY MentalityTHRILL1.56
ExtroversionTHRILL1.38
Quality AwarenessPREMIUM1.31
Family OrientationCONSERVATISM1.26
Price SensitivityPREMIUM1.21
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Populus
CountryShare
United States25.3%
Italy15.1%
France10.6%

See Populus audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Populus have in United States?

Populus has an estimated audience of 294,604 people in United States, concentrated in Colorado and California.

What is the gender split and age of Populus fans?

62.1% of Populus fans are female, 37.9% are male, with an average age of 39.1 years.

Which brands do Populus fans like most?

Populus fans show strongest brand affinity for Historic site (2.23×), Fairy godmother (3.82×), and Elsword (7.69×) over the country average.

Where do Populus fans live in United States?

Populus fans in United States are most concentrated in Colorado (reach 80,169), California (reach 22,301), and Texas (reach 15,416). These three regions account for the largest share of the active audience.

What other brands do Populus fans also like?

Beyond Populus itself, the audience over-indexes on Fairy godmother (3.82×), Elsword (7.69×), Governor of Michigan (3.44×), and Goop (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Populus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.