Rascasse Audience Intelligence

Portland Timbers Audience in United States

A data profile of the people who buy, follow and care about Portland Timbers in United States — modelled from more than twelve digital signal sources. Portland Timbers has an estimated audience of 1,198,538 people in United States.

#127among Soccer in United States#328among Team in United States#1930in Sports

The average Portland Timbers fan in United States is 34.8 years old, more male, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include Portland Timbers, Los Angeles FC, Toronto FC, with strongest over-indexing on Portland Timbers (255.13× the country average).

Demographically, the Portland Timbers audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland Timbers fan in United States is more male, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Portland Timbers.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland Timbers profile in United States.

Audience size
1.2M
in United States
Gender
33.1%♀
66.9% male
Age
34.8
average years
Country rank
#20906
Team in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portland Timbers fans

33.1% are female, 66.9% are male, average age 34.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Portland Timbers audience in United States
MetricValue
Female33.1%
Male66.9%
Average age34.8
Estimated audience size1,198,538
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Portland Timbers audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Portland Timbers audience comes from United States.

Worldwide audience distribution share by country for Portland Timbers
CountryShare
United States43.0%
Mexico13.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland Timbers audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland Timbers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K27.61×
02Washington~90K3.45×
03Idaho~9K1.29×
04Montana~4K0.98×
05Alaska~3K0.92×
06Utah~10K0.84×
07California~100K0.67×
08Hawaii~4K0.67×
09Nevada~8K0.63×
10Vermont~2K0.63×
11North Dakota~2K0.61×
12South Dakota~2K0.60×
13Colorado~10K0.59×
14Arizona~20K0.56×
15Minnesota~10K0.56×
16Maine~3K0.52×
17Rhode Island~2K0.52×
18Delaware~2K0.52×
19New Mexico~3K0.49×
20Nebraska~3K0.48×
21West Virginia~3K0.48×
22Washington, District of Columbia~2K0.48×
23Kansas~5K0.47×
24New Hampshire~3K0.47×
25Iowa~5K0.45×
26Texas~50K0.43×
27Missouri~9K0.42×
28Mississippi~5K0.41×
29Arkansas~5K0.40×
30Florida~40K0.39×
31Ohio~20K0.39×
32Illinois~20K0.38×
33Maryland~9K0.38×
34New Jersey~10K0.37×
35Connecticut~5K0.37×
36Kentucky~6K0.36×
37Oklahoma~5K0.36×
38Massachusetts~9K0.35×
39Indiana~9K0.35×
40New York~30K0.34×
41Tennessee~9K0.34×
42Wisconsin~7K0.34×
43Louisiana~6K0.34×
44Virginia~10K0.33×
45North Carolina~10K0.32×
46Alabama~6K0.31×
47South Carolina~6K0.30×
48Georgia~10K0.27×
49Michigan~9K0.27×
50Pennsylvania~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Portland Timbers, United States
0.25×1.00×27.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland Timbers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland Timbers audience
#·InterestCategoryAffinity×
01Portland TimbersSports255.13×
02Toronto FCSports139.88×
03Minnesota United FCSports87.80×
04Sporting Kansas CitySports61.12×
05D.C. UnitedSports59.62×
06Los Angeles FCSports59.54×
07San Jose EarthquakesSports59.01×
08Colorado RapidsSports57.43×
09Atlanta United FCSports50.98×
10Real Salt LakeSports46.00×
11Ligue 1Sports45.12×
12Philadelphia UnionSports41.46×
13EndrickSports38.17×
14DanteSports37.84×
15Seattle Sounders FCSports35.41×
16New York City FCSports23.78×
17FC CincinnatiSports17.11×
18National Women's Soccer LeagueSports12.27×
19FIFA World Cup 2026Sports3.51×
20FIFA World CupSports3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland Timbers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland Timbers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
Risk AppetiteTHRILL1.35×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland Timbers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland Timbers have in United States?

Portland Timbers has an estimated audience of 1,198,538 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Portland Timbers fans?

33.1% of Portland Timbers fans are female, 66.9% are male, with an average age of 34.8 years.

03

Which brands do Portland Timbers fans like most?

Portland Timbers fans show strongest brand affinity for Portland Timbers (255.13×), Los Angeles FC (59.54×), and Toronto FC (139.88×) over the country average.

04

Where do Portland Timbers fans live in United States?

Portland Timbers fans in United States are most concentrated in Oregon (reach ~400K), California (reach ~100K), and Washington (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Portland Timbers fans also like?

Beyond Portland Timbers itself, the audience over-indexes on Los Angeles FC (59.54×), Toronto FC (139.88×), Ligue 1 (45.12×), and Minnesota United FC (87.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Portland Timbers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Timbers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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