Portland Timbers Audience in United States

Portland Timbers logo

Portland Timbers has an estimated audience of 1,330,341 people in United States. 42.6% are female, 57.4% are male, average age 34.2. Top regions: Oregon, Washington, California. Top brand affinities: Portland Timbers, Los Angeles FC, Toronto FC, Ligue 1, Minnesota United FC.

The average Portland Timbers fan in United States is 34.2 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Portland Timbers, Los Angeles FC, Toronto FC, with strongest over-indexing on Portland Timbers (255.13× the country average). Demographically, the Portland Timbers audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Portland Timbers fans

Demographic split for Portland Timbers audience in United States
MetricValue
Female42.6%
Male57.4%
Average age34.2
Estimated audience size1,330,341

Audience persona

The typical Portland Timbers fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Portland Timbers.

Top regions in United States

Top regions ranked by reach for Portland Timbers in United States
RegionReachAffinity
Oregon425,64727.91×
Washington91,3883.42×
California88,1580.6×
Texas42,3500.37×
Florida27,6340.31×
New York22,5600.3×
Illinois15,5110.35×
Arizona15,2170.56×
Ohio13,2340.32×
Colorado12,0140.57×
North Carolina11,9410.3×
New Jersey10,4630.31×
Minnesota9,6180.5×
Utah9,2040.77×
Virginia8,8980.27×
Missouri8,8260.41×
Georgia8,8140.22×
Pennsylvania8,7540.2×
Idaho8,6111.29×
Tennessee7,8110.29×
Nevada7,5730.59×
Massachusetts7,3720.28×
Maryland7,1100.31×
Michigan6,8760.2×
Indiana6,7130.28×
Wisconsin5,5210.28×
Kentucky4,3990.26×
Kansas4,3660.42×
Louisiana4,1960.24×
Iowa3,9400.36×
South Carolina3,7060.19×
Montana3,6440.99×
Oklahoma3,6320.25×
Connecticut3,5350.26×
Hawaii3,5300.62×
Alabama3,3670.18×
Arkansas2,8460.26×
New Mexico2,7610.41×
Nebraska2,5870.39×
Mississippi2,4660.22×
Alaska2,4290.85×
Maine1,7960.38×
New Hampshire1,5910.3×
Rhode Island1,5730.37×
South Dakota1,4070.46×
Delaware1,3510.37×
Washington, District of Columbia1,3300.33×
West Virginia1,2400.2×
North Dakota1,1740.43×
Vermont1,1350.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland Timbers audience
BrandAffinityCategory
Portland Timbers255.13×Sports
Los Angeles FC59.54×Sports
Toronto FC139.88×Sports
Ligue 145.12×Sports
Minnesota United FC87.8×Sports
Sporting Kansas City61.12×Sports
San Jose Earthquakes59.01×Sports
D.C. United59.62×Sports
Colorado Rapids57.43×Sports
Philadelphia Union41.46×Sports
Atlanta United FC50.98×Sports
Seattle Sounders FC35.41×Sports
Real Salt Lake46×Sports
FC Cincinnati17.11×Sports
FIFA World Cup3.29×Sports
New York City FC23.78×Sports
Oregon Ducks football12.31×Sports
Chicago Fire Soccer Club20.58×Sports
Fred Meyer7.38×Shopping
United States soccer league system25.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland Timbers audience
TraitClusterScore
Risk AppetiteTHRILL1.23
Early Adopter MentalityPOWER1.16
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.1
IndulgenceJOY1.09
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Portland Timbers
CountryShare
United States45.8%
Mexico11.9%
Brazil8.7%

See Portland Timbers audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Portland Timbers have in United States?

Portland Timbers has an estimated audience of 1,330,341 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Portland Timbers fans?

42.6% of Portland Timbers fans are female, 57.4% are male, with an average age of 34.2 years.

Which brands do Portland Timbers fans like most?

Portland Timbers fans show strongest brand affinity for Portland Timbers (255.13×), Los Angeles FC (59.54×), and Toronto FC (139.88×) over the country average.

Where do Portland Timbers fans live in United States?

Portland Timbers fans in United States are most concentrated in Oregon (reach 425,647), Washington (reach 91,388), and California (reach 88,158). These three regions account for the largest share of the active audience.

What other brands do Portland Timbers fans also like?

Beyond Portland Timbers itself, the audience over-indexes on Los Angeles FC (59.54×), Toronto FC (139.88×), Ligue 1 (45.12×), and Minnesota United FC (87.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Timbers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.