Positive youth development Audience in United States
Positive youth development has an estimated audience of 442,322 people in United States. 60.7% are female, 39.3% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Queens College, City University of New York, Halsey, Oregon, Urban Outfitters, Voter registration, Nationality.
The average Positive youth development fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Queens College, City University of New York, Halsey, Oregon, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Positive youth development audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Positive youth development fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.8 |
| Estimated audience size | 442,322 |
Audience persona
The typical Positive youth development fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,647 | 0.55× |
| New York | 15,352 | 0.62× |
| Texas | 10,988 | 0.29× |
| Massachusetts | 10,556 | 1.21× |
| Colorado | 8,563 | 1.23× |
| Illinois | 7,873 | 0.53× |
| Florida | 7,089 | 0.24× |
| Maryland | 6,926 | 0.91× |
| Oregon | 6,677 | 1.32× |
| Pennsylvania | 5,914 | 0.4× |
| Virginia | 5,862 | 0.54× |
| Tennessee | 5,607 | 0.63× |
| North Carolina | 5,044 | 0.38× |
| Ohio | 4,822 | 0.35× |
| Michigan | 4,801 | 0.42× |
| Washington | 4,294 | 0.48× |
| Georgia | 4,202 | 0.31× |
| Minnesota | 4,089 | 0.65× |
| New Jersey | 3,455 | 0.31× |
| Mississippi | 3,414 | 0.94× |
| Wisconsin | 3,382 | 0.51× |
| Arizona | 3,257 | 0.36× |
| Indiana | 3,255 | 0.4× |
| Oklahoma | 3,213 | 0.65× |
| Louisiana | 3,035 | 0.53× |
| Arkansas | 3,033 | 0.83× |
| Washington, District of Columbia | 3,020 | 2.27× |
| Missouri | 2,942 | 0.41× |
| Kentucky | 2,919 | 0.53× |
| Alabama | 2,825 | 0.46× |
| West Virginia | 2,818 | 1.37× |
| Alaska | 2,812 | 2.97× |
| South Carolina | 2,672 | 0.4× |
| Connecticut | 2,649 | 0.6× |
| Kansas | 2,603 | 0.75× |
| Idaho | 2,602 | 1.17× |
| New Hampshire | 2,515 | 1.44× |
| Hawaii | 2,486 | 1.31× |
| Iowa | 2,471 | 0.68× |
| Montana | 2,451 | 2× |
| South Dakota | 2,420 | 2.37× |
| North Dakota | 2,356 | 2.59× |
| Wyoming | 2,280 | 3.48× |
| Nebraska | 2,274 | 1.03× |
| New Mexico | 2,262 | 1.02× |
| Nevada | 2,255 | 0.53× |
| Rhode Island | 2,242 | 1.59× |
| Maine | 2,241 | 1.41× |
| Utah | 2,212 | 0.56× |
| Vermont | 2,205 | 2.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Halsey, Oregon | 20× | Travel & Leisure |
| Urban Outfitters | 4.2× | Shopping |
| Voter registration | 5.84× | Politics & Society |
| Nationality | 2.37× | Politics & Society |
| Parma | 13.57× | Travel & Leisure |
| Electrolyte | 5.02× | Health |
| Israel | 1.98× | Travel & Leisure |
| Monogram | 3.2× | Home & Garden |
| University at Albany, SUNY | 18.21× | Business & Career |
| Kendra Scott | 2.19× | Fashion & Accessoires |
| Hibachi | 5.84× | Food & Beverages |
| Governor of Michigan | 5.34× | Politics & Society |
| Goop | 3.74× | Internet & Social Media |
| Fat Albert (film) | 5.77× | Movies & TV |
| Vocal harmony | 2.9× | Music & Radio |
| Keen (shoe company) | 4.14× | Fashion & Accessoires |
| Historic site | 2.61× | Arts & Culture |
| Winemaking | 2.75× | Food & Beverages |
| headspace | 5.62× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.06 |
| Community Orientation | OPEN | 2.01 |
| Career Orientation | POWER | 1.53 |
| Need for Security | CONSERVATISM | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Risk Appetite | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| South Africa | 13.2% |
| India | 12.4% |
See Positive youth development audiences in other countries
- Positive youth development — Germany
- Positive youth development — United Kingdom
- Positive youth development — France
- Positive youth development — Italy
- Positive youth development — Spain
- Positive youth development — Brazil
- Positive youth development — Japan
- Positive youth development — South Korea
- Positive youth development — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Positive youth development have in United States?
Positive youth development has an estimated audience of 442,322 people in United States, concentrated in California and New York.
What is the gender split and age of Positive youth development fans?
60.7% of Positive youth development fans are female, 39.3% are male, with an average age of 39.8 years.
Which brands do Positive youth development fans like most?
Positive youth development fans show strongest brand affinity for Queens College, City University of New York (20×), Halsey, Oregon (20×), and Urban Outfitters (4.2×) over the country average.
Where do Positive youth development fans live in United States?
Positive youth development fans in United States are most concentrated in California (reach 26,647), New York (reach 15,352), and Texas (reach 10,988). These three regions account for the largest share of the active audience.
What other brands do Positive youth development fans also like?
Beyond Positive youth development itself, the audience over-indexes on Halsey, Oregon (20×), Urban Outfitters (4.2×), Voter registration (5.84×), and Nationality (2.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Positive youth development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.