Rascasse Audience Intelligence

Positive youth development Audience in United States

A data profile of the people who buy, follow and care about Positive youth development in United States — modelled from more than twelve digital signal sources. Positive youth development has an estimated audience of 442,322 people in United States.

#11891among Topic in United States#2177in Politics & Society

The average Positive youth development fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YMCA, Children's rights, malwarebytes, with strongest over-indexing on YMCA (15.15× the country average).

Demographically, the Positive youth development audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Positive youth development fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for YMCA.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positive youth development profile in United States.

Audience size
442K
in United States
Gender
60.7%♀
39.3% male
Age
39.8
average years
Country rank
#39301
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positive youth development fans

60.7% are female, 39.3% are male, average age 39.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Positive youth development audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.8
Estimated audience size442,322
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Positive youth development audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Positive youth development audience comes from United States.

Worldwide audience distribution share by country for Positive youth development
CountryShare
United States39.8%
South Africa13.2%
India12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positive youth development audience in United States is strongest.

Fig. 05

Top regions by affinity

Positive youth development fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.41×
02North Dakota~1K1.33×
03South Dakota~1K1.31×
04Vermont~1K1.30×
05Washington, District of Columbia~2K1.28×
06Massachusetts~10K1.17×
07Montana~1K1.15×
08New Hampshire~2K1.12×
09West Virginia~2K1.10×
10Hawaii~2K1.10×
11Maine~2K1.10×
12Rhode Island~2K1.10×
13Delaware~1K1.08×
14Colorado~7K1.06×
15Oregon~5K1.05×
16Idaho~2K1.04×
17New Mexico~2K1.03×
18Nebraska~2K1.03×
19Mississippi~4K0.99×
20Arkansas~3K0.96×
21Iowa~3K0.96×
22Kansas~3K0.95×
23Maryland~7K0.94×
24Oklahoma~5K0.94×
25Louisiana~5K0.92×
26Kentucky~5K0.92×
27Connecticut~4K0.92×
28Nevada~4K0.92×
29Utah~4K0.92×
30Alabama~6K0.90×
31South Carolina~6K0.89×
32Wisconsin~6K0.89×
33Minnesota~6K0.89×
34Tennessee~8K0.88×
35Missouri~6K0.88×
36Indiana~7K0.87×
37Arizona~8K0.85×
38Washington~7K0.83×
39Michigan~9K0.82×
40New Jersey~9K0.82×
41Virginia~9K0.82×
42Georgia~10K0.81×
43Ohio~10K0.80×
44North Carolina~10K0.80×
45Pennsylvania~10K0.78×
46Illinois~10K0.78×
47New York~20K0.74×
48Florida~20K0.72×
49California~30K0.68×
50Texas~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Positive youth development, United States
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positive youth development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positive youth development audience
#·InterestCategoryAffinity×
01Children's rightsKids & Family44.05×
02malwarebytesTechnology & Electronics20.00×
03YMCAPolitics & Society15.15×
04International educationBusiness & Career13.30×
05RemittanceBusiness & Career11.16×
06Brittany SnowMovies & TV6.14×
07InnovationBusiness & Career3.10×
08Nonprofit organizationPolitics & Society2.81×
09Beauty salonsBeauty & Wellness2.29×
10PinterestInternet & Social Media2.09×
11Health careBusiness & Career2.07×
12WineFood & Beverages2.05×
13RecipesFood & Beverages1.96×
14CookingFood & Beverages1.94×
15MedicineBusiness & Career1.92×
16Alcoholic beveragesFood & Beverages1.88×
17Home improvementHome & Garden1.86×
18WalmartShopping1.81×
19XInternet & Social Media1.68×
20Donald TrumpPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positive youth development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positive youth development audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.52×
Community OrientationOPEN2.41×
Career OrientationPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positive youth development audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Design AffinityPREMIUM0.92×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positive youth development have in United States?

Positive youth development has an estimated audience of 442,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Positive youth development fans?

60.7% of Positive youth development fans are female, 39.3% are male, with an average age of 39.8 years.

03

Which brands do Positive youth development fans like most?

Positive youth development fans show strongest brand affinity for YMCA (15.15×), Children's rights (44.05×), and malwarebytes (20×) over the country average.

04

Where do Positive youth development fans live in United States?

Positive youth development fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Positive youth development fans also like?

Beyond Positive youth development itself, the audience over-indexes on Children's rights (44.05×), malwarebytes (20×), International education (13.3×), and Cooking (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Positive youth development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Positive youth development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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