Primerica Audience in United States

Primerica logo

Primerica has an estimated audience of 1,255,032 people in United States. 56.9% are female, 43.1% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Halsey, Oregon, Nationality.

The average Primerica fan in United States is 43.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Primerica audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Primerica fans

Demographic split for Primerica audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.3
Estimated audience size1,255,032

Audience persona

The typical Primerica fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Primerica in United States
RegionReachAffinity
Texas180,4581.67×
California172,6501.25×
Florida172,0612.03×
Georgia84,1662.18×
New York77,9671.11×
Illinois51,2351.23×
Ohio43,4921.12×
New Jersey40,3071.26×
Pennsylvania38,2960.91×
North Carolina35,6560.94×
Arizona34,9251.36×
Michigan30,6710.93×
Louisiana29,6711.83×
Maryland27,4421.27×
Virginia27,0730.89×
Indiana26,7221.17×
Tennessee23,1350.92×
South Carolina22,6271.2×
Alabama21,9651.25×
Mississippi18,8311.82×
Massachusetts18,3100.74×
Colorado17,9290.91×
Missouri17,7920.88×
Wisconsin16,1110.85×
Oklahoma15,4471.11×
Washington14,7010.58×
Kentucky14,1540.9×
Nevada13,9991.15×
Connecticut11,5340.92×
Minnesota11,3300.63×
Arkansas10,5511.02×
Iowa9,8910.96×
Utah9,1960.82×
Kansas9,1370.92×
Oregon7,8810.55×
Hawaii7,0161.3×
New Mexico6,0710.96×
Nebraska4,8710.77×
Idaho4,6810.74×
West Virginia4,3530.74×
New Hampshire3,4790.7×
Washington, District of Columbia3,0800.82×
Delaware2,9160.84×
Rhode Island2,8590.72×
Maine2,5990.58×
Montana2,4780.71×
Wyoming1,7310.93×
Alaska1,6090.6×
South Dakota1,6080.55×
North Dakota1,1240.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primerica audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Halsey, Oregon14.07×Travel & Leisure
Nationality3.16×Politics & Society
The Historian16.48×Literature
Fat Albert (film)8.97×Movies & TV
Israel2.07×Travel & Leisure
Historic site3.95×Arts & Culture
Elsword12.42×Games
Eurail16.57×Cars & Mobility
Governor of Michigan5.3×Politics & Society
Fairy godmother5.15×Literature
Kendra Scott1.89×Fashion & Accessoires
Monogram2.45×Home & Garden
Jesse Plemons2.17×Movies & TV
Parral, Chihuahua9×Travel & Leisure
Goop3.2×Internet & Social Media
South Asian cuisine5.12×Food & Beverages
Vocal harmony2.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primerica audience
TraitClusterScore
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.59
Risk AppetiteTHRILL1.53
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.4
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Primerica
CountryShare
United States87.3%
Canada9.6%
India0.8%

See Primerica audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Primerica have in United States?

Primerica has an estimated audience of 1,255,032 people in United States, concentrated in Texas and California.

What is the gender split and age of Primerica fans?

56.9% of Primerica fans are female, 43.1% are male, with an average age of 43.3 years.

Which brands do Primerica fans like most?

Primerica fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Primerica fans live in United States?

Primerica fans in United States are most concentrated in Texas (reach 180,458), California (reach 172,650), and Florida (reach 172,061). These three regions account for the largest share of the active audience.

What other brands do Primerica fans also like?

Beyond Primerica itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Halsey, Oregon (14.07×), and Nationality (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primerica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.