Primerica Audience in United States

Primerica logo

Primerica has an estimated audience of 1,255,032 people in United States. 56.9% are female, 43.1% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Finnair, AccuWeather, PSV Eindhoven, Indeed.com, Capital One.

The average Primerica fan in United States is 43.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, AccuWeather, PSV Eindhoven, with strongest over-indexing on Finnair (675× the country average). Demographically, the Primerica audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Primerica fans

Demographic split for Primerica audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.3
Estimated audience size1,255,032

Audience persona

The typical Primerica fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Primerica in United States
RegionReachAffinity
Texas180,4581.67×
California172,6501.25×
Florida172,0612.03×
Georgia84,1662.18×
New York77,9671.11×
Illinois51,2351.23×
Ohio43,4921.12×
New Jersey40,3071.26×
Pennsylvania38,2960.91×
North Carolina35,6560.94×
Arizona34,9251.36×
Michigan30,6710.93×
Louisiana29,6711.83×
Maryland27,4421.27×
Virginia27,0730.89×
Indiana26,7221.17×
Tennessee23,1350.92×
South Carolina22,6271.2×
Alabama21,9651.25×
Mississippi18,8311.82×
Massachusetts18,3100.74×
Colorado17,9290.91×
Missouri17,7920.88×
Wisconsin16,1110.85×
Oklahoma15,4471.11×
Washington14,7010.58×
Kentucky14,1540.9×
Nevada13,9991.15×
Connecticut11,5340.92×
Minnesota11,3300.63×
Arkansas10,5511.02×
Iowa9,8910.96×
Utah9,1960.82×
Kansas9,1370.92×
Oregon7,8810.55×
Hawaii7,0161.3×
New Mexico6,0710.96×
Nebraska4,8710.77×
Idaho4,6810.74×
West Virginia4,3530.74×
New Hampshire3,4790.7×
Washington, District of Columbia3,0800.82×
Delaware2,9160.84×
Rhode Island2,8590.72×
Maine2,5990.58×
Montana2,4780.71×
Wyoming1,7310.93×
Alaska1,6090.6×
South Dakota1,6080.55×
North Dakota1,1240.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primerica audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
PSV Eindhoven72.26×Sports
Indeed.com8.03×Business & Career
Capital One7.38×Business & Career
StubHub15.69×Travel & Leisure
Google Maps5.87×Internet & Social Media
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Harrison Ford13.71×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primerica audience
TraitClusterScore
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.59
Risk AppetiteTHRILL1.53
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.4
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Primerica
CountryShare
United States87.3%
Canada9.6%
India0.8%

See Primerica audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Primerica have in United States?

Primerica has an estimated audience of 1,255,032 people in United States, concentrated in Texas and California.

What is the gender split and age of Primerica fans?

56.9% of Primerica fans are female, 43.1% are male, with an average age of 43.3 years.

Which brands do Primerica fans like most?

Primerica fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and PSV Eindhoven (72.26×) over the country average.

Where do Primerica fans live in United States?

Primerica fans in United States are most concentrated in Texas (reach 180,458), California (reach 172,650), and Florida (reach 172,061). These three regions account for the largest share of the active audience.

What other brands do Primerica fans also like?

Beyond Primerica itself, the audience over-indexes on AccuWeather (15.97×), PSV Eindhoven (72.26×), Indeed.com (8.03×), and Capital One (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primerica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.