Psychological well-being Audience in United States

Psychological well-being has an estimated audience of 841,894 people in United States. 63.3% are female, 36.7% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Horoscope, Pearl Jam, MSN, Doctor Strange, Luxury Travel.

The average Psychological well-being fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Horoscope, Pearl Jam, MSN, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Psychological well-being audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Psychological well-being fans

Demographic split for Psychological well-being audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.4
Estimated audience size841,894

Audience persona

The typical Psychological well-being fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Psychological well-being in United States
RegionReachAffinity
California55,3910.6×
New York36,5230.78×
Texas32,7130.45×
Florida25,6380.45×
Illinois14,3000.51×
North Carolina13,6430.54×
Pennsylvania12,9000.46×
Georgia12,7130.49×
Ohio11,5290.44×
New Jersey10,4330.49×
Virginia9,3850.46×
Maryland9,3370.65×
Arizona8,6380.5×
Michigan8,6080.39×
Massachusetts7,5710.46×
South Carolina7,3010.58×
Indiana7,1140.46×
Washington7,0390.42×
Mississippi6,9951.01×
Kentucky6,9780.66×
Tennessee6,8940.41×
Louisiana6,7380.62×
Arkansas6,7320.97×
Wisconsin6,5230.52×
Alabama6,2720.53×
Oklahoma6,0770.65×
Missouri6,0280.44×
West Virginia5,7751.47×
Alaska5,7633.2×
Connecticut5,4280.64×
Kansas5,3340.8×
Idaho5,3331.26×
Minnesota5,1000.42×
Hawaii5,0941.41×
Iowa5,0640.73×
Montana5,0242.15×
South Dakota4,9592.55×
Oregon4,9410.51×
North Dakota4,8282.79×
New Hampshire4,7581.43×
Wyoming4,6723.74×
Nebraska4,6591.1×
New Mexico4,6351.1×
Nevada4,6200.57×
Rhode Island4,5951.71×
Maine4,5921.52×
Colorado4,5630.34×
Utah4,5340.6×
Vermont4,5193.06×
Delaware4,1151.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psychological well-being audience
BrandAffinityCategory
Horoscope13.08×Health
Pearl Jam24.93×Music & Radio
MSN3.61×News
Doctor Strange13.02×Literature
Luxury Travel9.68×Travel & Leisure
Planet Fitness2.94×Sports
Hair Extensions4.07×Beauty & Wellness
Wisconsin Badgers men's basketball14.25×Sports
Discount Tire3.98×Shopping
Pet insurance10.67×Pets & Animals
Prepackaged meal10.22×Food & Beverages
Boston Marathon9.29×Sports
Björk13.09×Music & Radio
Happiness1.95×Health
United States national football team10.54×Sports
Whole grain8.81×Food & Beverages
Diaper bag3.96×Kids & Family
malwarebytes14.66×Technology & Electronics
JBL9.04×Technology & Electronics
Private bank12.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psychological well-being audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Risk AppetiteTHRILL1.9
MindfulnessBALANCE1.89
PatriotismCONSERVATISM1.79
TraditionCONSERVATISM1.65
Community OrientationOPEN1.62

Worldwide distribution

Worldwide audience distribution share by country for Psychological well-being
CountryShare
United States17.6%
Italy14.2%
United Kingdom10.2%

See Psychological well-being audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Psychological well-being have in United States?

Psychological well-being has an estimated audience of 841,894 people in United States, concentrated in California and New York.

What is the gender split and age of Psychological well-being fans?

63.3% of Psychological well-being fans are female, 36.7% are male, with an average age of 43.4 years.

Which brands do Psychological well-being fans like most?

Psychological well-being fans show strongest brand affinity for Horoscope (13.08×), Pearl Jam (24.93×), and MSN (3.61×) over the country average.

Where do Psychological well-being fans live in United States?

Psychological well-being fans in United States are most concentrated in California (reach 55,391), New York (reach 36,523), and Texas (reach 32,713). These three regions account for the largest share of the active audience.

What other brands do Psychological well-being fans also like?

Beyond Psychological well-being itself, the audience over-indexes on Pearl Jam (24.93×), MSN (3.61×), Doctor Strange (13.02×), and Luxury Travel (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychological well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.