Pumping Iron Audience in United States

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Pumping Iron has an estimated audience of 621,608 people in United States. 43.5% are female, 56.5% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Pumping Iron fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pumping Iron audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of Pumping Iron fans

Demographic split for Pumping Iron audience in United States
MetricValue
Female43.5%
Male56.5%
Average age45.0
Estimated audience size621,608

Audience persona

The typical Pumping Iron fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pumping Iron in United States
RegionReachAffinity
California89,8641.31×
Texas50,5920.95×
New York43,1211.24×
Florida39,9800.95×
Pennsylvania23,3411.12×
Illinois23,1031.12×
North Carolina19,4611.04×
Ohio18,4640.96×
New Jersey17,9691.14×
Massachusetts17,7451.45×
Georgia16,9660.89×
Virginia16,2751.07×
Washington16,0151.28×
Michigan16,0110.99×
Arizona13,6831.08×
Colorado12,2891.25×
Tennessee11,6910.94×
Indiana10,6120.93×
Maryland10,1790.95×
Oregon9,0711.27×
Missouri9,0680.9×
Wisconsin8,7210.93×
Minnesota8,6940.98×
Connecticut8,6441.39×
South Carolina7,6120.81×
Kentucky6,7920.87×
Alabama6,7730.78×
Utah6,6151.19×
Oklahoma6,2320.9×
Louisiana6,0780.76×
Nevada5,8820.98×
Iowa4,6700.91×
Kansas4,4050.9×
Arkansas4,0630.79×
Idaho3,3031.06×
New Mexico2,9670.95×
Mississippi2,8880.56×
New Hampshire2,8821.18×
Nebraska2,8220.91×
Hawaii2,5940.97×
Maine2,5601.15×
Washington, District of Columbia2,4131.29×
Rhode Island2,2131.12×
West Virginia1,9080.66×
Montana1,5210.88×
Vermont1,4311.31×
Delaware1,3880.81×
Alaska1,2690.95×
North Dakota9970.78×
South Dakota8870.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pumping Iron audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Staples (Canada)5.67×Business & Career
Ronnie Coleman18.63×Sports
MSN4.06×News
Cigna11×Business & Career
Chuck Norris4.72×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.83×Sports
Great Clips4.29×Beauty & Wellness
Sarah Hyland11.53×Movies & TV
Rob McElhenney14.07×Movies & TV
Jim Parsons11.63×Movies & TV
Deion Sanders6.01×Sports
Diaper bag3.8×Kids & Family
Fox News Channel1.68×Movies & TV
Jane Fonda7.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pumping Iron audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Price SensitivityPREMIUM1.28
Social Media UsageJOY1.2
TravellingTHRILL1.18
Need for SecurityCONSERVATISM1.18
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Pumping Iron
CountryShare
United States55.1%
United Kingdom5.7%
Australia3.7%

See Pumping Iron audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does Pumping Iron have in United States?

Pumping Iron has an estimated audience of 621,608 people in United States, concentrated in California and Texas.

What is the gender split and age of Pumping Iron fans?

43.5% of Pumping Iron fans are female, 56.5% are male, with an average age of 45.0 years.

Which brands do Pumping Iron fans like most?

Pumping Iron fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Pumping Iron fans live in United States?

Pumping Iron fans in United States are most concentrated in California (reach 89,864), Texas (reach 50,592), and New York (reach 43,121). These three regions account for the largest share of the active audience.

What other brands do Pumping Iron fans also like?

Beyond Pumping Iron itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumping Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.