Rascasse Audience Intelligence

Pumping Iron Audience in United States

A data profile of the people who buy, follow and care about Pumping Iron in United States — modelled from more than twelve digital signal sources. Pumping Iron has an estimated audience of 626,164 people in United States.

#7among Documentary in United States#2747among Movie / TV Show / Series in United States#5969in Movies & TV

The average Pumping Iron fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ronnie Coleman, Donald Trump, X, with strongest over-indexing on Ronnie Coleman (28.89× the country average).

Demographically, the Pumping Iron audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pumping Iron fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Ronnie Coleman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pumping Iron profile in United States.

Audience size
626K
in United States
Gender
43.5%♀
56.5% male
Age
45.0
average years
Country rank
#31989
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pumping Iron viewers

43.5% are female, 56.5% are male, average age 45.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Pumping Iron audience in United States
MetricValue
Female43.5%
Male56.5%
Average age45.0
Estimated audience size626,164
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Pumping Iron audience in United States
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4927%
50+30%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Pumping Iron audience comes from United States.

Worldwide audience distribution share by country for Pumping Iron
CountryShare
United States53.6%
United Kingdom5.5%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pumping Iron audience in United States is strongest.

Fig. 05

Top regions by affinity

Pumping Iron fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~8K1.32×
02Massachusetts~20K1.31×
03California~90K1.28×
04New York~40K1.18×
05New Hampshire~3K1.17×
06Washington~10K1.16×
07Oregon~8K1.16×
08Washington, District of Columbia~2K1.14×
09Colorado~10K1.13×
10Utah~6K1.12×
11Vermont~1K1.12×
12Arizona~10K1.10×
13New Jersey~20K1.09×
14Maine~2K1.08×
15Rhode Island~2K1.07×
16Pennsylvania~20K1.06×
17Illinois~20K1.06×
18New Mexico~3K1.04×
19Nevada~6K1.03×
20Virginia~20K1.02×
21Idaho~3K1.02×
22Hawaii~3K1.01×
23Oklahoma~7K1.00×
24Montana~2K1.00×
25Alaska~1K1.00×
26Nebraska~3K0.98×
27North Carolina~20K0.97×
28Ohio~20K0.96×
29Michigan~20K0.96×
30Minnesota~9K0.96×
31Texas~50K0.95×
32Florida~40K0.95×
33Maryland~10K0.95×
34North Dakota~1K0.95×
35Tennessee~10K0.94×
36Kansas~5K0.94×
37Missouri~9K0.93×
38Wisconsin~9K0.93×
39Indiana~10K0.92×
40Iowa~5K0.92×
41Delaware~2K0.92×
42Kentucky~7K0.91×
43South Dakota~1K0.91×
44West Virginia~3K0.90×
45Louisiana~7K0.89×
46Arkansas~5K0.89×
47Georgia~20K0.88×
48South Carolina~8K0.84×
49Alabama~7K0.84×
50Mississippi~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Pumping Iron, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pumping Iron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pumping Iron audience
#·InterestCategoryAffinity×
01Ronnie ColemanSports28.89×
02CignaBusiness & Career9.43×
03Lawn mowerHome & Garden5.30×
04Hardware storeHome & Garden4.11×
05FedExBusiness & Career3.82×
06Local newsNews3.44×
07Breaking newsMovies & TV3.18×
08BankingBusiness & Career2.95×
09Donald TrumpPolitics & Society2.85×
10InsuranceBusiness & Career2.83×
11Home improvementHome & Garden2.80×
12Documentary moviesMovies & TV2.80×
13SmartphonesTechnology & Electronics2.77×
14XInternet & Social Media2.72×
15EBayShopping2.70×
16EnergyHome & Garden2.62×
17WalmartShopping2.55×
18CookingFood & Beverages2.42×
19Alcoholic beveragesFood & Beverages2.40×
20MedicineBusiness & Career2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pumping Iron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pumping Iron audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
DIY MentalityTHRILL1.97×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pumping Iron audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
ExtroversionTHRILL0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pumping Iron have in United States?

Pumping Iron has an estimated audience of 626,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pumping Iron viewers?

43.5% of Pumping Iron fans are female, 56.5% are male, with an average age of 45.0 years.

03

Which brands do Pumping Iron fans like most?

Pumping Iron fans show strongest brand affinity for Ronnie Coleman (28.89×), Donald Trump (2.85×), and X (2.72×) over the country average.

04

Where do Pumping Iron fans live in United States?

Pumping Iron fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pumping Iron fans also like?

Beyond Pumping Iron itself, the audience over-indexes on Donald Trump (2.85×), X (2.72×), Home improvement (2.8×), and Cooking (2.42×) compared to the United States average.

Appendix

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See Pumping Iron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumping Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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