Pumping Iron Audience in United States

Pumping Iron has an estimated audience of 621,608 people in United States. 43.5% are female, 56.5% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Israel, Urban Outfitters, Jeep Grand Cherokee (WJ), Jingoism, Lulu 黃路梓茵.
The average Pumping Iron fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Urban Outfitters, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (5.15× the country average). Demographically, the Pumping Iron audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary
Demographics of Pumping Iron fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 45.0 |
| Estimated audience size | 621,608 |
Audience persona
The typical Pumping Iron fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 89,864 | 1.31× |
| Texas | 50,592 | 0.95× |
| New York | 43,121 | 1.24× |
| Florida | 39,980 | 0.95× |
| Pennsylvania | 23,341 | 1.12× |
| Illinois | 23,103 | 1.12× |
| North Carolina | 19,461 | 1.04× |
| Ohio | 18,464 | 0.96× |
| New Jersey | 17,969 | 1.14× |
| Massachusetts | 17,745 | 1.45× |
| Georgia | 16,966 | 0.89× |
| Virginia | 16,275 | 1.07× |
| Washington | 16,015 | 1.28× |
| Michigan | 16,011 | 0.99× |
| Arizona | 13,683 | 1.08× |
| Colorado | 12,289 | 1.25× |
| Tennessee | 11,691 | 0.94× |
| Indiana | 10,612 | 0.93× |
| Maryland | 10,179 | 0.95× |
| Oregon | 9,071 | 1.27× |
| Missouri | 9,068 | 0.9× |
| Wisconsin | 8,721 | 0.93× |
| Minnesota | 8,694 | 0.98× |
| Connecticut | 8,644 | 1.39× |
| South Carolina | 7,612 | 0.81× |
| Kentucky | 6,792 | 0.87× |
| Alabama | 6,773 | 0.78× |
| Utah | 6,615 | 1.19× |
| Oklahoma | 6,232 | 0.9× |
| Louisiana | 6,078 | 0.76× |
| Nevada | 5,882 | 0.98× |
| Iowa | 4,670 | 0.91× |
| Kansas | 4,405 | 0.9× |
| Arkansas | 4,063 | 0.79× |
| Idaho | 3,303 | 1.06× |
| New Mexico | 2,967 | 0.95× |
| Mississippi | 2,888 | 0.56× |
| New Hampshire | 2,882 | 1.18× |
| Nebraska | 2,822 | 0.91× |
| Hawaii | 2,594 | 0.97× |
| Maine | 2,560 | 1.15× |
| Washington, District of Columbia | 2,413 | 1.29× |
| Rhode Island | 2,213 | 1.12× |
| West Virginia | 1,908 | 0.66× |
| Montana | 1,521 | 0.88× |
| Vermont | 1,431 | 1.31× |
| Delaware | 1,388 | 0.81× |
| Alaska | 1,269 | 0.95× |
| North Dakota | 997 | 0.78× |
| South Dakota | 887 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.15× | Travel & Leisure |
| Urban Outfitters | 4.25× | Shopping |
| Jeep Grand Cherokee (WJ) | 14.07× | Cars & Mobility |
| Jingoism | 1.79× | Politics & Society |
| Lulu 黃路梓茵 | 1.76× | Movies & TV |
| JDSU | 1.93× | Business & Career |
| Jeep Wagoneer | 3.2× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Jesse Plemons | 1.83× | Movies & TV |
| Cam Ward | 1.83× | Sports |
| Staycation | 1.57× | Home & Garden |
| Jaws | 2.53× | Movies & TV |
| Noodle (Gorillaz) | 1.62× | Music & Radio |
| Nancy Cartwright | 4.89× | Movies & TV |
| Monogram | 1.67× | Home & Garden |
| JamBase | 4.82× | Music & Radio |
| Home staging | 2.19× | Home & Garden |
| Hocus Pocus | 1.99× | Movies & TV |
| Queens College, City University of New York | 3.02× | Business & Career |
| Stamp collecting | 1.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Price Sensitivity | PREMIUM | 1.28 |
| Social Media Usage | JOY | 1.2 |
| Travelling | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.1% |
| United Kingdom | 5.7% |
| Australia | 3.7% |
See Pumping Iron audiences in other countries
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Frequently asked questions
How many fans does Pumping Iron have in United States?
Pumping Iron has an estimated audience of 621,608 people in United States, concentrated in California and Texas.
What is the gender split and age of Pumping Iron fans?
43.5% of Pumping Iron fans are female, 56.5% are male, with an average age of 45.0 years.
Which brands do Pumping Iron fans like most?
Pumping Iron fans show strongest brand affinity for Israel (5.15×), Urban Outfitters (4.25×), and Jeep Grand Cherokee (WJ) (14.07×) over the country average.
Where do Pumping Iron fans live in United States?
Pumping Iron fans in United States are most concentrated in California (reach 89,864), Texas (reach 50,592), and New York (reach 43,121). These three regions account for the largest share of the active audience.
What other brands do Pumping Iron fans also like?
Beyond Pumping Iron itself, the audience over-indexes on Urban Outfitters (4.25×), Jeep Grand Cherokee (WJ) (14.07×), Jingoism (1.79×), and Lulu 黃路梓茵 (1.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pumping Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.