PURE Bar Audience in United States

PURE Bar logo

PURE Bar has an estimated audience of 1,957,136 people in United States. 100.0% are female, 0.0% are male, average age 43.6. Top regions: New York, Texas, California. Top brand affinities: Mackenzie Foy, Historic site, MK, Penn & Teller, Elsword.

The average PURE Bar fan in United States is 43.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Mackenzie Foy, Historic site, MK, with strongest over-indexing on Mackenzie Foy (20× the country average). Demographically, the PURE Bar audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of PURE Bar fans

Demographic split for PURE Bar audience in United States
MetricValue
Female100.0%
Male0.0%
Average age43.6
Estimated audience size1,957,136

Audience persona

The typical PURE Bar fan in United States is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for PURE Bar in United States
RegionReachAffinity
New York228,6912.09×
Texas226,6081.35×
California198,1420.92×
Florida195,1351.47×
Georgia106,3921.76×
Illinois96,1491.47×
Virginia93,2001.96×
North Carolina88,3471.5×
Massachusetts79,7602.07×
Pennsylvania67,0681.02×
New Jersey66,1071.33×
Washington64,3101.64×
Ohio58,9270.98×
Michigan57,5171.12×
Tennessee50,0071.27×
Indiana46,5141.3×
Maryland45,0121.34×
Colorado38,0861.23×
South Carolina34,1181.16×
Arizona32,8600.82×
Connecticut31,7971.62×
Missouri25,2260.8×
Alabama21,8040.8×
Minnesota21,7470.78×
Oregon19,8710.89×
Kentucky19,2160.78×
Wisconsin17,4930.59×
Louisiana16,3970.65×
Oklahoma15,4280.71×
Nevada12,7600.67×
Washington, District of Columbia12,5292.13×
Mississippi12,1320.75×
New Hampshire9,7231.26×
Iowa9,5590.59×
Kansas9,4740.61×
Arkansas8,4800.53×
Utah7,5890.43×
Rhode Island7,3381.18×
Nebraska6,7050.68×
West Virginia6,0410.66×
Idaho5,7280.58×
Hawaii4,9860.59×
Maine4,3770.62×
New Mexico3,8900.4×
Montana3,8070.7×
Delaware3,1280.58×
Vermont3,0990.9×
North Dakota2,9740.74×
Alaska2,9340.7×
South Dakota5070.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PURE Bar audience
BrandAffinityCategory
Mackenzie Foy20×Fashion & Accessoires
Historic site5.29×Arts & Culture
MK4.82×Music & Radio
Penn & Teller9.67×Movies & TV
Elsword17.99×Games
Eli Lilly7.53×Health
Israel2.04×Travel & Leisure
Emperor Entertainment Group10.21×Business & Career
Bank account1.8×Business & Career
Iowa Wrestling10.16×Sports
IPsec20.04×
Fairy godmother5.27×Literature
Vocal harmony3.17×Music & Radio
Hipster6.53×Politics & Society
Governor of Michigan5.03×Politics & Society
The Godfather Part II8.91×Movies & TV
Naomi Scott3.72×Movies & TV
Goop3.2×Internet & Social Media
Stamp collecting2.83×Home & Garden
JDSU1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PURE Bar audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
DIY MentalityTHRILL1.52
Career OrientationPOWER1.45
Quality AwarenessPREMIUM1.43
Pet OwnershipJOY1.4
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for PURE Bar
CountryShare
United States99.7%
Germany0.3%
Italy0.1%

See PURE Bar audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does PURE Bar have in United States?

PURE Bar has an estimated audience of 1,957,136 people in United States, concentrated in New York and Texas.

What is the gender split and age of PURE Bar fans?

100.0% of PURE Bar fans are female, 0.0% are male, with an average age of 43.6 years.

Which brands do PURE Bar fans like most?

PURE Bar fans show strongest brand affinity for Mackenzie Foy (20×), Historic site (5.29×), and MK (4.82×) over the country average.

Where do PURE Bar fans live in United States?

PURE Bar fans in United States are most concentrated in New York (reach 228,691), Texas (reach 226,608), and California (reach 198,142). These three regions account for the largest share of the active audience.

What other brands do PURE Bar fans also like?

Beyond PURE Bar itself, the audience over-indexes on Historic site (5.29×), MK (4.82×), Penn & Teller (9.67×), and Elsword (17.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PURE Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.