Rascasse Audience Intelligence

PURE Bar Target Market in United States

A data profile of the people who buy, follow and care about PURE Bar in United States — modelled from more than twelve digital signal sources. PURE Bar has an estimated audience of 1,935,967 people in United States.

#1498among Brand in United States#1311in Sports

The average PURE Bar fan in United States is 43.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Qatar Airways, United Parcel Service, NHL, with strongest over-indexing on Qatar Airways (37.34× the country average).

Demographically, the PURE Bar audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PURE Bar fan in United States is more female, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Qatar Airways.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PURE Bar profile in United States.

Audience size
1.9M
in United States
Gender
100.0%♀
0.0% male
Age
43.6
average years
Country rank
#14605
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PURE Bar

100.0% are female, 0.0% are male, average age 43.6.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for PURE Bar audience in United States
MetricValue
Female100.0%
Male0.0%
Average age43.6
Estimated audience size1,935,967
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the PURE Bar audience in United States
Age bracketShare%
16-190%
20-2923%
30-3928%
40-4931%
50+19%
Fig. 04

Worldwide distribution

99.6%

of the worldwide PURE Bar audience comes from United States.

Worldwide audience distribution share by country for PURE Bar
CountryShare
United States99.6%
Germany0.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PURE Bar audience in United States is strongest.

Fig. 05

Top regions by affinity

PURE Bar customers by region in United States
#RegionReachAffinity×
01New York~300K2.33×
02Washington, District of Columbia~10K2.32×
03Massachusetts~80K2.18×
04Virginia~90K1.98×
05Washington~70K1.90×
06Georgia~100K1.71×
07Connecticut~30K1.71×
08Illinois~100K1.63×
09North Carolina~80K1.44×
10Florida~200K1.40×
11Maryland~50K1.39×
12New Jersey~70K1.32×
13Texas~200K1.31×
14Indiana~50K1.27×
15Colorado~40K1.26×
16New Hampshire~9K1.22×
17Tennessee~50K1.20×
18Rhode Island~7K1.13×
19Alaska~5K1.12×
20Michigan~60K1.11×
21South Carolina~30K1.06×
22Oregon~20K1.00×
23Pennsylvania~60K0.96×
24Vermont~3K0.94×
25Arizona~40K0.92×
26Ohio~50K0.90×
27California~200K0.87×
28Alabama~20K0.87×
29Kentucky~20K0.79×
30Missouri~20K0.77×
31Montana~4K0.76×
32Minnesota~20K0.74×
33Oklahoma~20K0.73×
34Delaware~4K0.68×
35North Dakota~3K0.68×
36Nevada~10K0.66×
37Idaho~6K0.66×
38Mississippi~10K0.65×
39Nebraska~6K0.65×
40Hawaii~5K0.64×
41Maine~4K0.62×
42West Virginia~5K0.60×
43South Dakota~3K0.60×
44Louisiana~10K0.58×
45Kansas~9K0.57×
46Wisconsin~20K0.56×
47Iowa~9K0.54×
48Arkansas~8K0.50×
49New Mexico~4K0.43×
50Utah~7K0.41×
Fig. 06

Affinity by region

Affinity by region — PURE Bar, United States
0.41×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PURE Bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PURE Bar audience
#·InterestCategoryAffinity×
01Qatar AirwaysTravel & Leisure37.34×
02Leicester City F.C.Sports19.50×
03United Parcel ServiceBusiness & Career9.21×
04BarbieKids & Family7.26×
05NHLSports5.84×
06NASDAQBusiness & Career4.34×
07Credit (finance)Business & Career3.90×
08Hardware storeHome & Garden3.88×
09Soft drinksFood & Beverages3.63×
10Home AppliancesHome & Garden3.29×
11Cloud computingTechnology & Electronics3.24×
12TelecommunicationTechnology & Electronics3.16×
13Burger KingFood & Beverages2.80×
14BankingBusiness & Career2.72×
15Credit cardsBusiness & Career2.51×
16InsuranceBusiness & Career2.49×
17SmartphonesTechnology & Electronics2.27×
18WalmartShopping2.24×
19FurnitureHome & Garden2.24×
20Home improvementHome & Garden2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PURE Bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PURE Bar audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.93×
DIY MentalityTHRILL1.91×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PURE Bar audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.68×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PURE Bar's target market in United States?

PURE Bar's target market in United States covers an estimated 1,935,967 people, concentrated in New York and Texas.

02

What is the gender split and age of PURE Bar customers?

100.0% of the PURE Bar audience are female, 0.0% are male, with an average age of 43.6 years.

03

Which brands do PURE Bar fans like most?

PURE Bar fans show strongest brand affinity for Qatar Airways (37.34×), United Parcel Service (9.21×), and NHL (5.84×) over the country average.

04

Where do PURE Bar fans live in United States?

PURE Bar fans in United States are most concentrated in New York (reach ~300K), Texas (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PURE Bar fans also like?

Beyond PURE Bar itself, the audience over-indexes on United Parcel Service (9.21×), NHL (5.84×), Home Appliances (3.29×), and Leicester City F.C. (19.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See PURE Bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PURE Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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