Rascasse Audience Intelligence

Ragù Audience in United States

A data profile of the people who buy, follow and care about Ragù in United States — modelled from more than twelve digital signal sources. Ragù has an estimated audience of 832,118 people in United States.

#190among Dish in United States#9362among Topic in United States#1483in Food & Beverages

The average Ragù fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Barilla, Malaysia Airlines, Air France, with strongest over-indexing on Barilla (299.12× the country average).

Demographically, the Ragù audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ragù fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Barilla.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ragù profile in United States.

Audience size
832K
in United States
Gender
63.4%♀
36.6% male
Age
37.5
average years
Country rank
#26735
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ragù fans

63.4% are female, 36.6% are male, average age 37.5.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Ragù audience in United States
MetricValue
Female63.4%
Male36.6%
Average age37.5
Estimated audience size832,118
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Ragù audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4919%
50+19%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Ragù audience comes from United States.

Worldwide audience distribution share by country for Ragù
CountryShare
Italy46.4%
United States26.9%
Netherlands5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ragù audience in United States is strongest.

Fig. 05

Top regions by affinity

Ragù fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.92×
02New York~70K1.51×
03Massachusetts~20K1.40×
04Oregon~10K1.34×
05Montana~3K1.34×
06Washington~20K1.27×
07Maryland~20K1.27×
08Hawaii~4K1.22×
09Connecticut~10K1.19×
10Vermont~2K1.18×
11California~100K1.17×
12Colorado~10K1.11×
13Maine~3K1.09×
14Rhode Island~3K1.09×
15New Jersey~20K1.08×
16Illinois~30K1.06×
17Florida~60K1.03×
18Pennsylvania~30K1.03×
19Nevada~8K1.03×
20Alaska~2K1.03×
21New Hampshire~3K1.01×
22Tennessee~20K0.99×
23Virginia~20K0.98×
24South Carolina~10K0.97×
25Minnesota~10K0.95×
26Louisiana~10K0.94×
27Georgia~20K0.92×
28Utah~7K0.92×
29North Carolina~20K0.91×
30Wisconsin~10K0.91×
31Kentucky~10K0.91×
32Arizona~20K0.90×
33Idaho~4K0.89×
34Michigan~20K0.88×
35Nebraska~4K0.88×
36Texas~60K0.87×
37Delaware~2K0.87×
38Kansas~6K0.85×
39Missouri~10K0.84×
40Indiana~10K0.83×
41Oklahoma~8K0.82×
42South Dakota~2K0.80×
43North Dakota~1K0.80×
44Iowa~5K0.79×
45New Mexico~3K0.79×
46West Virginia~3K0.79×
47Alabama~9K0.78×
48Ohio~20K0.77×
49Arkansas~5K0.77×
50Mississippi~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Ragù, United States
0.77×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ragù audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ragù audience
#·InterestCategoryAffinity×
01BarillaFood & Beverages299.12×
02Malaysia AirlinesTravel & Leisure26.75×
03EVA AirTravel & Leisure20.00×
04Burj KhalifaTravel & Leisure20.00×
05Air FranceTravel & Leisure16.30×
06Singapore AirlinesTravel & Leisure16.30×
07New Orleans PelicansSports8.56×
08High-net-worth individualBusiness & Career7.85×
09Phoenix SunsSports6.75×
10True DetectiveMovies & TV6.62×
11Philadelphia 76ersSports6.33×
12Discount TireShopping5.97×
13New York PostNews4.74×
14Burger KingFood & Beverages3.22×
15IKEAHome & Garden3.21×
16NordstromShopping3.07×
17Fast foodFood & Beverages2.76×
18RecipesFood & Beverages2.58×
19Home improvementHome & Garden2.21×
20CookingFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ragù audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ragù audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.51×
DIY MentalityTHRILL2.49×
IndulgenceJOY2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ragù audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
TraditionCONSERVATISM0.87×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ragù have in United States?

Ragù has an estimated audience of 832,118 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ragù fans?

63.4% of Ragù fans are female, 36.6% are male, with an average age of 37.5 years.

03

Which brands do Ragù fans like most?

Ragù fans show strongest brand affinity for Barilla (299.12×), Malaysia Airlines (26.75×), and Air France (16.3×) over the country average.

04

Where do Ragù fans live in United States?

Ragù fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ragù fans also like?

Beyond Ragù itself, the audience over-indexes on Malaysia Airlines (26.75×), Air France (16.3×), Discount Tire (5.97×), and True Detective (6.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ragù audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ragù. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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