Rangefinder Audience in United States

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Rangefinder has an estimated audience of 443,624 people in United States. 11.5% are female, 88.5% are male, average age 47.5. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Israel, Graham Greene, Elsword, Alaska.

The average Rangefinder fan in United States is 47.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Israel, Graham Greene, with strongest over-indexing on Mothercare (7.1× the country average). Demographically, the Rangefinder audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rangefinder fans

Demographic split for Rangefinder audience in United States
MetricValue
Female11.5%
Male88.5%
Average age47.5
Estimated audience size443,624

Audience persona

The typical Rangefinder fan in United States is more male, around 47.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Rangefinder in United States
RegionReachAffinity
California37,8250.78×
Texas27,6120.72×
New York20,4700.83×
Florida20,2230.67×
Pennsylvania17,6821.18×
Michigan13,0971.13×
Illinois13,0250.88×
Ohio12,9810.95×
North Carolina11,9580.9×
Georgia11,7180.86×
Virginia9,6040.89×
Tennessee9,4041.06×
Missouri9,0111.26×
Indiana8,7521.08×
New Jersey8,4910.75×
Washington8,3220.94×
Wisconsin8,2791.24×
Arizona7,6220.84×
Alabama7,3801.19×
Massachusetts6,8730.79×
Kentucky6,7731.22×
Minnesota6,7181.06×
Colorado6,6630.95×
South Carolina6,3430.95×
Louisiana5,7351×
Oregon5,4901.08×
Oklahoma5,4471.11×
Maryland5,1770.68×
Arkansas4,7251.29×
Mississippi4,3681.2×
Iowa4,1941.15×
Utah3,9310.99×
West Virginia3,6251.75×
Connecticut3,5970.81×
Kansas3,5551.02×
Idaho3,1571.42×
Nevada2,8400.66×
Montana2,0971.7×
New Mexico2,0690.93×
Nebraska1,9750.89×
Maine1,7681.11×
New Hampshire1,4930.85×
Hawaii1,2530.66×
South Dakota1,1871.16×
Washington, District of Columbia1,0860.81×
North Dakota9841.08×
Rhode Island9070.64×
Vermont9071.16×
Wyoming8311.26×
Alaska8200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rangefinder audience
BrandAffinityCategory
Mothercare7.1×Kids & Family
Israel2.82×Travel & Leisure
Graham Greene7.78×Literature
Elsword20×Games
Alaska1.94×Travel & Leisure
Ixtapaluca20×Travel & Leisure
Hatch, New Mexico17.6×Travel & Leisure
Waterford9.14×Travel & Leisure
Riedel (glass manufacturer)21.52×Home & Garden
Bank account2.05×Business & Career
Iyanla Vanzant10.92×Business & Career
Unique Gifts1.79×Shopping
Justice2.02×Politics & Society
IWeb12.66×
Fayette County, Georgia20×Travel & Leisure
Meru, Kenya15.43×Travel & Leisure
Suikoden IV20×Games
Equinix8.38×Business & Career
Whitley County, Kentucky10.31×Travel & Leisure
Wolverine (comics)3.2×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rangefinder audience
TraitClusterScore
Risk AppetiteTHRILL2.57
Family OrientationCONSERVATISM2.27
PatriotismCONSERVATISM2.06
SustainabilityBALANCE1.85
TraditionCONSERVATISM1.78
Luxury OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Rangefinder
CountryShare
United States59.4%
United Kingdom8.7%
Japan5.1%

See Rangefinder audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rangefinder have in United States?

Rangefinder has an estimated audience of 443,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Rangefinder fans?

11.5% of Rangefinder fans are female, 88.5% are male, with an average age of 47.5 years.

Which brands do Rangefinder fans like most?

Rangefinder fans show strongest brand affinity for Mothercare (7.1×), Israel (2.82×), and Graham Greene (7.78×) over the country average.

Where do Rangefinder fans live in United States?

Rangefinder fans in United States are most concentrated in California (reach 37,825), Texas (reach 27,612), and New York (reach 20,470). These three regions account for the largest share of the active audience.

What other brands do Rangefinder fans also like?

Beyond Rangefinder itself, the audience over-indexes on Israel (2.82×), Graham Greene (7.78×), Elsword (20×), and Alaska (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rangefinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.