Rascasse Audience Intelligence

Rat Terrier Audience in United States

A data profile of the people who buy, follow and care about Rat Terrier in United States — modelled from more than twelve digital signal sources. Rat Terrier has an estimated audience of 428,200 people in United States.

#60among Dog breed in United States#12018among Topic in United States#573in Pets & Animals

The average Rat Terrier fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hamster, Dog grooming, Pinterest, with strongest over-indexing on Hamster (21.48× the country average).

Demographically, the Rat Terrier audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rat Terrier fan in United States is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Hamster.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rat Terrier profile in United States.

Audience size
428K
in United States
Gender
78.1%♀
21.9% male
Age
38.6
average years
Country rank
#40029
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rat Terrier fans

78.1% are female, 21.9% are male, average age 38.6.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Rat Terrier audience in United States
MetricValue
Female78.1%
Male21.9%
Average age38.6
Estimated audience size428,200
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Rat Terrier audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3914%
40-4919%
50+24%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Rat Terrier audience comes from United States.

Worldwide audience distribution share by country for Rat Terrier
CountryShare
United States57.9%
Canada10.7%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rat Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Rat Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.66×
02Oklahoma~7K1.44×
03Arkansas~5K1.40×
04Iowa~5K1.32×
05Mississippi~4K1.24×
06Kansas~4K1.20×
07Nebraska~3K1.20×
08Alabama~7K1.19×
09Texas~40K1.18×
10South Dakota~1K1.18×
11Maine~2K1.13×
12Tennessee~10K1.11×
13North Dakota<1K1.11×
14Missouri~8K1.10×
15Kentucky~6K1.10×
16Idaho~2K1.10×
17Oregon~5K1.08×
18Wisconsin~7K1.06×
19New Mexico~2K1.06×
20West Virginia~2K1.06×
21Vermont<1K1.06×
22Florida~30K1.05×
23Indiana~8K1.05×
24New Hampshire~2K1.04×
25Montana~1K1.04×
26Washington~9K1.02×
27Minnesota~6K1.01×
28North Carolina~10K0.98×
29Arizona~8K0.95×
30Hawaii~2K0.95×
31Colorado~6K0.94×
32Michigan~10K0.92×
33Alaska<1K0.91×
34California~40K0.90×
35Illinois~10K0.90×
36Georgia~10K0.89×
37South Carolina~6K0.86×
38Ohio~10K0.83×
39Rhode Island~1K0.82×
40Massachusetts~7K0.79×
41Nevada~3K0.79×
42Delaware<1K0.79×
43Virginia~8K0.77×
44Connecticut~3K0.77×
45Utah~3K0.76×
46Pennsylvania~10K0.75×
47Maryland~5K0.68×
48Washington, District of Columbia<1K0.68×
49New York~20K0.64×
50New Jersey~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Rat Terrier, United States
0.59×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rat Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rat Terrier audience
#·InterestCategoryAffinity×
01HamsterPets & Animals21.48×
02Dog groomingPets & Animals8.48×
03Dog agilityPets & Animals7.98×
04Pet sittingPets & Animals4.70×
05Veterinary medicineBusiness & Career4.09×
06FedExBusiness & Career4.00×
07LivemusicMusic & Radio3.88×
08Pet storePets & Animals3.36×
09EtsyFashion & Accessoires3.03×
10NordstromShopping2.97×
11PinterestInternet & Social Media2.56×
12RedditInternet & Social Media2.54×
13VeganismFood & Beverages2.52×
14WineFood & Beverages2.33×
15Beauty salonsBeauty & Wellness2.33×
16Home improvementHome & Garden2.14×
17CoffeeFood & Beverages2.14×
18Alcoholic beveragesFood & Beverages2.07×
19CookingFood & Beverages1.97×
20RecipesFood & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rat Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rat Terrier audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.93×
PatriotismCONSERVATISM2.24×
Pet OwnershipJOY2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rat Terrier audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.01×
Quality AwarenessPREMIUM1.01×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rat Terrier have in United States?

Rat Terrier has an estimated audience of 428,200 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rat Terrier fans?

78.1% of Rat Terrier fans are female, 21.9% are male, with an average age of 38.6 years.

03

Which brands do Rat Terrier fans like most?

Rat Terrier fans show strongest brand affinity for Hamster (21.48×), Dog grooming (8.48×), and Pinterest (2.56×) over the country average.

04

Where do Rat Terrier fans live in United States?

Rat Terrier fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rat Terrier fans also like?

Beyond Rat Terrier itself, the audience over-indexes on Dog grooming (8.48×), Pinterest (2.56×), Veterinary medicine (4.09×), and FedEx (4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rat Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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