Rat Terrier Audience in United States

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Rat Terrier has an estimated audience of 428,200 people in United States. 78.1% are female, 21.9% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: Livemusic, Financial Times, Dog grooming, Pet store, Kia Sportage.

The average Rat Terrier fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Livemusic, Financial Times, Dog grooming, with strongest over-indexing on Livemusic (10.18× the country average). Demographically, the Rat Terrier audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Rat Terrier fans

Demographic split for Rat Terrier audience in United States
MetricValue
Female78.1%
Male21.9%
Average age38.6
Estimated audience size428,200

Audience persona

The typical Rat Terrier fan in United States is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Rat Terrier in United States
RegionReachAffinity
Texas45,5571.24×
California44,2880.94×
Florida30,6551.06×
New York16,1970.68×
Illinois13,8710.97×
North Carolina13,1821.02×
Georgia12,4530.94×
Pennsylvania11,2770.78×
Ohio11,1230.84×
Michigan10,4760.94×
Tennessee9,8281.14×
Louisiana9,4431.71×
Washington9,3071.08×
Arizona8,6190.99×
Indiana8,5231.09×
Virginia8,1460.78×
Missouri7,5731.1×
Alabama7,3251.22×
Oklahoma6,8251.44×
Massachusetts6,7970.81×
Wisconsin6,7841.05×
New Jersey6,4350.59×
Colorado6,3950.95×
Minnesota6,2911.03×
Kentucky5,9601.11×
South Carolina5,6300.87×
Oregon5,3381.09×
Arkansas4,9141.39×
Maryland4,8910.66×
Iowa4,5651.29×
Mississippi4,2931.22×
Kansas4,1341.23×
Connecticut3,3850.79×
Nevada3,1860.77×
Utah2,8540.74×
Nebraska2,5641.19×
Idaho2,3931.11×
New Mexico2,1581×
West Virginia1,9210.96×
Hawaii1,7590.96×
New Hampshire1,7311.03×
Maine1,7281.13×
Montana1,2371.04×
South Dakota1,1211.13×
Rhode Island1,0760.79×
North Dakota9651.1×
Delaware8220.7×
Washington, District of Columbia8180.64×
Vermont7581.01×
Alaska7200.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rat Terrier audience
BrandAffinityCategory
Livemusic10.18×Music & Radio
Financial Times22.7×News
Dog grooming8.91×Pets & Animals
Pet store4.66×Pets & Animals
Kia Sportage15.66×Cars & Mobility
Petco3.74×Shopping
Musical theatre3.01×Movies & TV
Google Maps2.35×Internet & Social Media
Pet food2.8×Pets & Animals
Khan Academy4.72×Business & Career
Dollar General2.06×Shopping
Indeed.com2.15×Business & Career
Boho-chic3.45×Fashion & Accessoires
Dog agility6.29×Pets & Animals
King Arthur: Legend of the Sword20×Movies & TV
Texas Roadhouse1.97×Food & Beverages
Planet Fitness1.94×Sports
Urban Outfitters3.23×Shopping
Art exhibition3.3×Arts & Culture
Hamster10.15×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rat Terrier audience
TraitClusterScore
Pet OwnershipJOY1.99
Design AffinityPREMIUM1.61
PatriotismCONSERVATISM1.57
Family OrientationCONSERVATISM1.47
CreativityOPEN1.26
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Rat Terrier
CountryShare
United States58.2%
Canada10.6%
Japan8.4%

See Rat Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Rat Terrier have in United States?

Rat Terrier has an estimated audience of 428,200 people in United States, concentrated in Texas and California.

What is the gender split and age of Rat Terrier fans?

78.1% of Rat Terrier fans are female, 21.9% are male, with an average age of 38.6 years.

Which brands do Rat Terrier fans like most?

Rat Terrier fans show strongest brand affinity for Livemusic (10.18×), Financial Times (22.7×), and Dog grooming (8.91×) over the country average.

Where do Rat Terrier fans live in United States?

Rat Terrier fans in United States are most concentrated in Texas (reach 45,557), California (reach 44,288), and Florida (reach 30,655). These three regions account for the largest share of the active audience.

What other brands do Rat Terrier fans also like?

Beyond Rat Terrier itself, the audience over-indexes on Financial Times (22.7×), Dog grooming (8.91×), Pet store (4.66×), and Kia Sportage (15.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.