Rat Terrier Audience in United States
Rat Terrier has an estimated audience of 428,200 people in United States. 78.1% are female, 21.9% are male, average age 38.6. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Hebe, Collectable, Staycation, Product design.
The average Rat Terrier fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Hebe, Collectable, with strongest over-indexing on Dog breed (2.31× the country average). Demographically, the Rat Terrier audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Rat Terrier fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 38.6 |
| Estimated audience size | 428,200 |
Audience persona
The typical Rat Terrier fan in United States is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 45,557 | 1.24× |
| California | 44,288 | 0.94× |
| Florida | 30,655 | 1.06× |
| New York | 16,197 | 0.68× |
| Illinois | 13,871 | 0.97× |
| North Carolina | 13,182 | 1.02× |
| Georgia | 12,453 | 0.94× |
| Pennsylvania | 11,277 | 0.78× |
| Ohio | 11,123 | 0.84× |
| Michigan | 10,476 | 0.94× |
| Tennessee | 9,828 | 1.14× |
| Louisiana | 9,443 | 1.71× |
| Washington | 9,307 | 1.08× |
| Arizona | 8,619 | 0.99× |
| Indiana | 8,523 | 1.09× |
| Virginia | 8,146 | 0.78× |
| Missouri | 7,573 | 1.1× |
| Alabama | 7,325 | 1.22× |
| Oklahoma | 6,825 | 1.44× |
| Massachusetts | 6,797 | 0.81× |
| Wisconsin | 6,784 | 1.05× |
| New Jersey | 6,435 | 0.59× |
| Colorado | 6,395 | 0.95× |
| Minnesota | 6,291 | 1.03× |
| Kentucky | 5,960 | 1.11× |
| South Carolina | 5,630 | 0.87× |
| Oregon | 5,338 | 1.09× |
| Arkansas | 4,914 | 1.39× |
| Maryland | 4,891 | 0.66× |
| Iowa | 4,565 | 1.29× |
| Mississippi | 4,293 | 1.22× |
| Kansas | 4,134 | 1.23× |
| Connecticut | 3,385 | 0.79× |
| Nevada | 3,186 | 0.77× |
| Utah | 2,854 | 0.74× |
| Nebraska | 2,564 | 1.19× |
| Idaho | 2,393 | 1.11× |
| New Mexico | 2,158 | 1× |
| West Virginia | 1,921 | 0.96× |
| Hawaii | 1,759 | 0.96× |
| New Hampshire | 1,731 | 1.03× |
| Maine | 1,728 | 1.13× |
| Montana | 1,237 | 1.04× |
| South Dakota | 1,121 | 1.13× |
| Rhode Island | 1,076 | 0.79× |
| North Dakota | 965 | 1.1× |
| Delaware | 822 | 0.7× |
| Washington, District of Columbia | 818 | 0.64× |
| Vermont | 758 | 1.01× |
| Alaska | 720 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.31× | Pets & Animals |
| Hebe | 10.58× | Home & Garden |
| Collectable | 2.03× | Kids & Family |
| Staycation | 3.91× | Home & Garden |
| Product design | 2.16× | Business & Career |
| Elsword | 15.66× | Games |
| Stamp collecting | 4.24× | Home & Garden |
| JDSU | 2× | Business & Career |
| Historic site | 2.62× | Arts & Culture |
| Home staging | 3.21× | Home & Garden |
| Grand Prairie, Texas | 4.73× | Travel & Leisure |
| Buying and Selling Real Estate | 4.65× | Home & Garden |
| UK garage | 3.02× | Music & Radio |
| Pro-Ject | 2.24× | Music & Radio |
| Nebraska Cornhuskers football | 1.76× | Sports |
| Easy Home Meals | 18.07× | Food & Beverages |
| Vocal harmony | 1.9× | Music & Radio |
| Goop | 1.91× | Internet & Social Media |
| Jaws | 1.94× | Movies & TV |
| Halsey, Oregon | 2.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.99 |
| Design Affinity | PREMIUM | 1.61 |
| Patriotism | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.47 |
| Creativity | OPEN | 1.26 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.2% |
| Canada | 10.6% |
| Japan | 8.4% |
See Rat Terrier audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
Frequently asked questions
How many fans does Rat Terrier have in United States?
Rat Terrier has an estimated audience of 428,200 people in United States, concentrated in Texas and California.
What is the gender split and age of Rat Terrier fans?
78.1% of Rat Terrier fans are female, 21.9% are male, with an average age of 38.6 years.
Which brands do Rat Terrier fans like most?
Rat Terrier fans show strongest brand affinity for Dog breed (2.31×), Hebe (10.58×), and Collectable (2.03×) over the country average.
Where do Rat Terrier fans live in United States?
Rat Terrier fans in United States are most concentrated in Texas (reach 45,557), California (reach 44,288), and Florida (reach 30,655). These three regions account for the largest share of the active audience.
What other brands do Rat Terrier fans also like?
Beyond Rat Terrier itself, the audience over-indexes on Hebe (10.58×), Collectable (2.03×), Staycation (3.91×), and Product design (2.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rat Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.