RealClearPolitics Audience in United States

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RealClearPolitics has an estimated audience of 1,843,143 people in United States. 44.1% are female, 55.9% are male, average age 49.7. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Natural rubber, Houston County, Georgia, The Historian.

The average RealClearPolitics fan in United States is 49.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Natural rubber, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the RealClearPolitics audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of RealClearPolitics fans

Demographic split for RealClearPolitics audience in United States
MetricValue
Female44.1%
Male55.9%
Average age49.7
Estimated audience size1,843,143

Audience persona

The typical RealClearPolitics fan in United States is more male, around 49.7 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for RealClearPolitics in United States
RegionReachAffinity
California160,4160.79×
Texas127,2530.8×
Florida118,9470.95×
New York117,0831.14×
Pennsylvania84,2881.36×
Virginia70,2401.56×
Illinois67,6571.1×
New Jersey64,3821.37×
North Carolina61,7691.11×
Ohio55,1770.97×
Georgia53,0930.94×
Michigan50,7681.05×
Massachusetts47,3541.3×
Maryland42,3621.34×
Tennessee42,3071.14×
Washington36,2710.98×
Missouri34,3361.16×
Arizona32,0720.85×
Indiana31,2630.93×
Minnesota30,2801.15×
Colorado29,9811.03×
Wisconsin27,6991×
South Carolina25,6820.93×
Connecticut23,8001.29×
Kentucky21,8810.95×
Alabama21,7010.84×
Oregon20,5980.97×
Louisiana19,1350.81×
Utah18,4351.12×
Nevada15,3500.86×
Oklahoma15,1630.74×
Iowa15,0630.99×
Kansas12,8280.88×
Arkansas10,3610.68×
Washington, District of Columbia10,0491.81×
New Hampshire9,7311.34×
Mississippi9,6740.64×
New Mexico8,7840.95×
Maine7,8491.19×
Idaho7,4900.81×
West Virginia6,7430.79×
Nebraska6,2430.68×
Montana5,3781.05×
Hawaii5,1140.65×
Rhode Island4,5990.78×
Delaware4,5160.89×
Vermont3,9001.21×
South Dakota3,4820.82×
Alaska3,3140.84×
Wyoming2,6170.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RealClearPolitics audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Natural rubber3.3×Cars & Mobility
Houston County, Georgia32.15×Travel & Leisure
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Final Fantasy VII (Famicom)10.37×Games
ESIEE Paris35.64×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
Solo climbing3.17×Sports
Necktie2.24×Fashion & Accessoires
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.6×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RealClearPolitics audience
TraitClusterScore
Risk AppetiteTHRILL2.58
TravellingTHRILL1.43
Need for SecurityCONSERVATISM1.38
IndividualismJOY1.34
PatriotismCONSERVATISM1.29
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for RealClearPolitics
CountryShare
United States61.9%
China9.2%
Germany2.2%

See RealClearPolitics audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does RealClearPolitics have in United States?

RealClearPolitics has an estimated audience of 1,843,143 people in United States, concentrated in California and Texas.

What is the gender split and age of RealClearPolitics fans?

44.1% of RealClearPolitics fans are female, 55.9% are male, with an average age of 49.7 years.

Which brands do RealClearPolitics fans like most?

RealClearPolitics fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and Natural rubber (3.3×) over the country average.

Where do RealClearPolitics fans live in United States?

RealClearPolitics fans in United States are most concentrated in California (reach 160,416), Texas (reach 127,253), and Florida (reach 118,947). These three regions account for the largest share of the active audience.

What other brands do RealClearPolitics fans also like?

Beyond RealClearPolitics itself, the audience over-indexes on Google Home (11.65×), Natural rubber (3.3×), Houston County, Georgia (32.15×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RealClearPolitics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.