Red onion Audience in United States

Red onion has an estimated audience of 580,838 people in United States. 69.9% are female, 30.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Product design, Fairy godmother, headspace.
The average Red onion fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Product design, with strongest over-indexing on Goop (5.07× the country average). Demographically, the Red onion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Red onion fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.9 |
| Estimated audience size | 580,838 |
Audience persona
The typical Red onion fan in United States is more female, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 110,569 | 1.73× |
| New York | 46,106 | 1.42× |
| Texas | 40,810 | 0.82× |
| Florida | 40,397 | 1.03× |
| Pennsylvania | 30,262 | 1.55× |
| North Carolina | 27,970 | 1.6× |
| Illinois | 17,173 | 0.89× |
| New Jersey | 15,755 | 1.07× |
| Alabama | 15,682 | 1.93× |
| Missouri | 15,406 | 1.65× |
| Georgia | 14,672 | 0.82× |
| Arizona | 14,304 | 1.21× |
| Virginia | 13,675 | 0.97× |
| Oregon | 13,352 | 2.01× |
| Ohio | 12,857 | 0.72× |
| Michigan | 10,986 | 0.72× |
| Louisiana | 10,587 | 1.41× |
| Tennessee | 10,116 | 0.87× |
| Washington | 9,891 | 0.85× |
| Wisconsin | 9,442 | 1.08× |
| Minnesota | 9,352 | 1.12× |
| Massachusetts | 8,834 | 0.77× |
| Indiana | 7,915 | 0.75× |
| Connecticut | 7,793 | 1.34× |
| Maryland | 7,402 | 0.74× |
| South Carolina | 6,907 | 0.79× |
| Mississippi | 6,586 | 1.38× |
| Colorado | 6,355 | 0.69× |
| Arkansas | 5,839 | 1.22× |
| Kentucky | 5,696 | 0.78× |
| Oklahoma | 5,271 | 0.82× |
| Nevada | 4,683 | 0.83× |
| Kansas | 4,395 | 0.96× |
| Utah | 3,621 | 0.7× |
| Vermont | 3,168 | 3.11× |
| Iowa | 3,102 | 0.65× |
| Hawaii | 2,025 | 0.81× |
| Nebraska | 1,886 | 0.65× |
| Idaho | 1,706 | 0.59× |
| New Mexico | 1,658 | 0.57× |
| West Virginia | 1,638 | 0.61× |
| Rhode Island | 1,553 | 0.84× |
| Maine | 1,502 | 0.72× |
| Alaska | 1,458 | 1.17× |
| Washington, District of Columbia | 1,396 | 0.8× |
| New Hampshire | 1,307 | 0.57× |
| Delaware | 959 | 0.6× |
| Montana | 799 | 0.5× |
| South Dakota | 762 | 0.57× |
| North Dakota | 715 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 5.07× | Internet & Social Media |
| Governor of Michigan | 6.41× | Politics & Society |
| Product design | 1.69× | Business & Career |
| Fairy godmother | 5.9× | Literature |
| headspace | 6.83× | Health |
| Nationality | 1.52× | Politics & Society |
| Wok | 4.65× | Food & Beverages |
| Google Home | 4.38× | Technology & Electronics |
| Historic site | 2.86× | Arts & Culture |
| Hibachi | 5.24× | Food & Beverages |
| Cherish (group) | 6.68× | Music & Radio |
| Grinch | 2.3× | Movies & TV |
| Grace Slick | 4.97× | Music & Radio |
| Mathcore | 4.32× | Music & Radio |
| Elsword | 8.67× | Games |
| Hipster | 4.76× | Politics & Society |
| Vocal harmony | 2.18× | Music & Radio |
| Jesse Plemons | 1.62× | Movies & TV |
| Kikar HaShabbat | 7.64× | News |
| Urban horticulture | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.84 |
| Indulgence | JOY | 1.46 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Extroversion | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 8.7% |
| Thailand | 8.1% |
See Red onion audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Red onion have in United States?
Red onion has an estimated audience of 580,838 people in United States, concentrated in California and New York.
What is the gender split and age of Red onion fans?
69.9% of Red onion fans are female, 30.1% are male, with an average age of 39.9 years.
Which brands do Red onion fans like most?
Red onion fans show strongest brand affinity for Goop (5.07×), Governor of Michigan (6.41×), and Product design (1.69×) over the country average.
Where do Red onion fans live in United States?
Red onion fans in United States are most concentrated in California (reach 110,569), New York (reach 46,106), and Texas (reach 40,810). These three regions account for the largest share of the active audience.
What other brands do Red onion fans also like?
Beyond Red onion itself, the audience over-indexes on Governor of Michigan (6.41×), Product design (1.69×), Fairy godmother (5.9×), and headspace (6.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Red onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.