Rascasse Audience Intelligence

Red onion Audience in United States

A data profile of the people who buy, follow and care about Red onion in United States — modelled from more than twelve digital signal sources. Red onion has an estimated audience of 580,838 people in United States.

#41among Vegetable in United States#10767among Topic in United States#1805in Food & Beverages

The average Red onion fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FedEx, Sustainable energy, Pinterest, with strongest over-indexing on FedEx (5.17× the country average).

Demographically, the Red onion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red onion fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red onion profile in United States.

Audience size
581K
in United States
Gender
69.9%♀
30.1% male
Age
39.9
average years
Country rank
#33461
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red onion fans

69.9% are female, 30.1% are male, average age 39.9.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Red onion audience in United States
MetricValue
Female69.9%
Male30.1%
Average age39.9
Estimated audience size580,838
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Red onion audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4925%
50+20%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Red onion audience comes from United States.

Worldwide audience distribution share by country for Red onion
CountryShare
United States20.2%
United Kingdom8.4%
Thailand7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red onion audience in United States is strongest.

Fig. 05

Top regions by affinity

Red onion fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K2.53×
02Missouri~20K1.92×
03Oregon~10K1.81×
04Alabama~10K1.76×
05California~100K1.75×
06New York~50K1.54×
07Louisiana~10K1.53×
08Pennsylvania~30K1.50×
09Alaska~2K1.39×
10Mississippi~7K1.38×
11Arizona~20K1.27×
12Wisconsin~10K1.17×
13Arkansas~5K1.15×
14Connecticut~7K1.13×
15Minnesota~9K1.06×
16Kansas~5K1.02×
17Florida~40K1.00×
18New Jersey~10K0.96×
19Virginia~10K0.93×
20North Carolina~20K0.89×
21Rhode Island~2K0.89×
22Illinois~20K0.88×
23Hawaii~2K0.86×
24Nevada~5K0.84×
25North Dakota~1K0.84×
26Georgia~10K0.83×
27Washington~10K0.83×
28Kentucky~6K0.83×
29Delaware~1K0.83×
30South Dakota~1K0.83×
31Tennessee~10K0.82×
32Oklahoma~5K0.81×
33Nebraska~2K0.81×
34South Carolina~7K0.80×
35Maine~2K0.80×
36Washington, District of Columbia~1K0.80×
37Texas~40K0.79×
38West Virginia~2K0.79×
39Massachusetts~9K0.78×
40Maryland~8K0.78×
41Montana~1K0.78×
42Indiana~8K0.77×
43New Mexico~2K0.77×
44New Hampshire~2K0.76×
45Utah~4K0.75×
46Idaho~2K0.75×
47Ohio~10K0.73×
48Iowa~4K0.73×
49Michigan~10K0.71×
50Colorado~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Red onion, United States
0.70×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red onion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red onion audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages8.67×
02Potato chipFood & Beverages5.71×
03FedExBusiness & Career5.17×
04Sustainable energyHome & Garden5.13×
05QVCMovies & TV4.56×
06Renewable energyBusiness & Career4.48×
07Weather forecastingHome & Garden3.85×
08First class travelTravel & Leisure3.72×
09Discount storesShopping3.31×
10SubwayFood & Beverages3.12×
11Mortgage loansBusiness & Career2.95×
12Pizza HutFood & Beverages2.85×
13Organic foodFood & Beverages2.74×
14Shopping mallsShopping2.70×
15PinterestInternet & Social Media2.46×
16McDonald'sFood & Beverages2.46×
17Domino's PizzaFood & Beverages2.38×
18BarbecueFood & Beverages2.17×
19AirbnbTravel & Leisure2.13×
20FurnitureHome & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red onion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red onion audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.16×
Convenience OrientationPREMIUM2.09×
Urban LifestyleOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red onion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red onion have in United States?

Red onion has an estimated audience of 580,838 people in United States, concentrated in California and New York.

02

What is the gender split and age of Red onion fans?

69.9% of Red onion fans are female, 30.1% are male, with an average age of 39.9 years.

03

Which brands do Red onion fans like most?

Red onion fans show strongest brand affinity for FedEx (5.17×), Sustainable energy (5.13×), and Pinterest (2.46×) over the country average.

04

Where do Red onion fans live in United States?

Red onion fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red onion fans also like?

Beyond Red onion itself, the audience over-indexes on Sustainable energy (5.13×), Pinterest (2.46×), Subway (3.12×), and Renewable energy (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Red onion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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