Red onion Audience in United States

Red onion logo

Red onion has an estimated audience of 580,838 people in United States. 69.9% are female, 30.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Product design, Fairy godmother, headspace.

The average Red onion fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Product design, with strongest over-indexing on Goop (5.07× the country average). Demographically, the Red onion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Red onion fans

Demographic split for Red onion audience in United States
MetricValue
Female69.9%
Male30.1%
Average age39.9
Estimated audience size580,838

Audience persona

The typical Red onion fan in United States is more female, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Red onion in United States
RegionReachAffinity
California110,5691.73×
New York46,1061.42×
Texas40,8100.82×
Florida40,3971.03×
Pennsylvania30,2621.55×
North Carolina27,9701.6×
Illinois17,1730.89×
New Jersey15,7551.07×
Alabama15,6821.93×
Missouri15,4061.65×
Georgia14,6720.82×
Arizona14,3041.21×
Virginia13,6750.97×
Oregon13,3522.01×
Ohio12,8570.72×
Michigan10,9860.72×
Louisiana10,5871.41×
Tennessee10,1160.87×
Washington9,8910.85×
Wisconsin9,4421.08×
Minnesota9,3521.12×
Massachusetts8,8340.77×
Indiana7,9150.75×
Connecticut7,7931.34×
Maryland7,4020.74×
South Carolina6,9070.79×
Mississippi6,5861.38×
Colorado6,3550.69×
Arkansas5,8391.22×
Kentucky5,6960.78×
Oklahoma5,2710.82×
Nevada4,6830.83×
Kansas4,3950.96×
Utah3,6210.7×
Vermont3,1683.11×
Iowa3,1020.65×
Hawaii2,0250.81×
Nebraska1,8860.65×
Idaho1,7060.59×
New Mexico1,6580.57×
West Virginia1,6380.61×
Rhode Island1,5530.84×
Maine1,5020.72×
Alaska1,4581.17×
Washington, District of Columbia1,3960.8×
New Hampshire1,3070.57×
Delaware9590.6×
Montana7990.5×
South Dakota7620.57×
North Dakota7150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red onion audience
BrandAffinityCategory
Goop5.07×Internet & Social Media
Governor of Michigan6.41×Politics & Society
Product design1.69×Business & Career
Fairy godmother5.9×Literature
headspace6.83×Health
Nationality1.52×Politics & Society
Wok4.65×Food & Beverages
Google Home4.38×Technology & Electronics
Historic site2.86×Arts & Culture
Hibachi5.24×Food & Beverages
Cherish (group)6.68×Music & Radio
Grinch2.3×Movies & TV
Grace Slick4.97×Music & Radio
Mathcore4.32×Music & Radio
Elsword8.67×Games
Hipster4.76×Politics & Society
Vocal harmony2.18×Music & Radio
Jesse Plemons1.62×Movies & TV
Kikar HaShabbat7.64×News
Urban horticulture1.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red onion audience
TraitClusterScore
Urban LifestyleOPEN1.84
IndulgenceJOY1.46
Healthy LifestyleBALANCE1.4
Family OrientationCONSERVATISM1.37
Community OrientationOPEN1.36
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Red onion
CountryShare
United States20.8%
United Kingdom8.7%
Thailand8.1%

See Red onion audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Red onion have in United States?

Red onion has an estimated audience of 580,838 people in United States, concentrated in California and New York.

What is the gender split and age of Red onion fans?

69.9% of Red onion fans are female, 30.1% are male, with an average age of 39.9 years.

Which brands do Red onion fans like most?

Red onion fans show strongest brand affinity for Goop (5.07×), Governor of Michigan (6.41×), and Product design (1.69×) over the country average.

Where do Red onion fans live in United States?

Red onion fans in United States are most concentrated in California (reach 110,569), New York (reach 46,106), and Texas (reach 40,810). These three regions account for the largest share of the active audience.

What other brands do Red onion fans also like?

Beyond Red onion itself, the audience over-indexes on Governor of Michigan (6.41×), Product design (1.69×), Fairy godmother (5.9×), and headspace (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.