Relaxer Audience in United States
Relaxer has an estimated audience of 381,901 people in United States. 89.3% are female, 10.7% are male, average age 42.4. Top regions: Texas, Florida, California. Top brand affinities: Historic site, Goop, Hocus Pocus, Bugatti Chiron, Certified diabetes educator.
The average Relaxer fan in United States is 42.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Historic site, Goop, Hocus Pocus, with strongest over-indexing on Historic site (5.68× the country average). Demographically, the Relaxer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Relaxer fans
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 42.4 |
| Estimated audience size | 381,901 |
Audience persona
The typical Relaxer fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 40,563 | 1.24× |
| Florida | 34,539 | 1.34× |
| California | 27,801 | 0.66× |
| Georgia | 25,353 | 2.15× |
| New York | 25,146 | 1.18× |
| North Carolina | 18,581 | 1.62× |
| Ohio | 13,994 | 1.19× |
| Illinois | 13,363 | 1.05× |
| Virginia | 13,052 | 1.4× |
| Pennsylvania | 12,805 | 1× |
| Louisiana | 11,068 | 2.25× |
| Maryland | 10,857 | 1.65× |
| South Carolina | 10,561 | 1.84× |
| New Jersey | 10,372 | 1.07× |
| Alabama | 10,248 | 1.92× |
| Tennessee | 9,404 | 1.23× |
| Michigan | 9,257 | 0.93× |
| Indiana | 7,407 | 1.06× |
| Massachusetts | 6,772 | 0.9× |
| Mississippi | 6,648 | 2.11× |
| Missouri | 6,066 | 0.99× |
| Arizona | 5,663 | 0.73× |
| Kentucky | 5,572 | 1.16× |
| Washington | 4,918 | 0.64× |
| Minnesota | 4,561 | 0.83× |
| Connecticut | 4,161 | 1.09× |
| Oklahoma | 4,077 | 0.96× |
| Wisconsin | 3,829 | 0.67× |
| Colorado | 3,453 | 0.57× |
| Arkansas | 3,416 | 1.09× |
| Nevada | 2,927 | 0.79× |
| Oregon | 2,550 | 0.58× |
| Kansas | 2,236 | 0.74× |
| Iowa | 2,170 | 0.69× |
| Utah | 1,436 | 0.42× |
| Washington, District of Columbia | 1,273 | 1.11× |
| West Virginia | 1,237 | 0.7× |
| Nebraska | 1,215 | 0.63× |
| Delaware | 1,150 | 1.09× |
| Rhode Island | 985 | 0.81× |
| Maine | 898 | 0.66× |
| New Mexico | 864 | 0.45× |
| Hawaii | 854 | 0.52× |
| Idaho | 795 | 0.42× |
| South Dakota | 647 | 0.73× |
| Alaska | 644 | 0.79× |
| New Hampshire | 621 | 0.41× |
| North Dakota | 585 | 0.75× |
| Montana | 562 | 0.53× |
| Wyoming | 522 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.68× | Arts & Culture |
| Goop | 4.28× | Internet & Social Media |
| Hocus Pocus | 3.55× | Movies & TV |
| Bugatti Chiron | 7.14× | Cars & Mobility |
| Certified diabetes educator | 8.73× | Business & Career |
| Governor of Michigan | 4.81× | Politics & Society |
| JDSU | 1.94× | Business & Career |
| Vocal harmony | 2.62× | Music & Radio |
| Grinch | 2.15× | Movies & TV |
| Fairy godmother | 3.92× | Literature |
| Nurse education | 1.67× | Kids & Family |
| Mathcore | 3.58× | Music & Radio |
| headspace | 4.15× | Health |
| Wok | 2.9× | Food & Beverages |
| Hibachi | 3.41× | Food & Beverages |
| edureka | 15.69× | Business & Career |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
| Jeep Wagoneer | 2.43× | Cars & Mobility |
| Grace Slick | 3.67× | Music & Radio |
| Hipster | 3.98× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Price Sensitivity | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.6% |
| United Kingdom | 8.0% |
| Singapore | 5.1% |
See Relaxer audiences in other countries
More Hair audiences in United States
- Hair products (85,086,184)
- Hair care (39,609,520)
- Hair follicle (29,107,806)
- Shampoo (27,107,283)
- Hair coloring (25,872,361)
Frequently asked questions
How many fans does Relaxer have in United States?
Relaxer has an estimated audience of 381,901 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Relaxer fans?
89.3% of Relaxer fans are female, 10.7% are male, with an average age of 42.4 years.
Which brands do Relaxer fans like most?
Relaxer fans show strongest brand affinity for Historic site (5.68×), Goop (4.28×), and Hocus Pocus (3.55×) over the country average.
Where do Relaxer fans live in United States?
Relaxer fans in United States are most concentrated in Texas (reach 40,563), Florida (reach 34,539), and California (reach 27,801). These three regions account for the largest share of the active audience.
What other brands do Relaxer fans also like?
Beyond Relaxer itself, the audience over-indexes on Goop (4.28×), Hocus Pocus (3.55×), Bugatti Chiron (7.14×), and Certified diabetes educator (8.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Relaxer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.