Rascasse Audience Intelligence

Relaxer Audience in United States

A data profile of the people who buy, follow and care about Relaxer in United States — modelled from more than twelve digital signal sources. Relaxer has an estimated audience of 381,901 people in United States.

#41among Hair in United States#12513among Topic in United States#443in Beauty & Wellness

The average Relaxer fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Kelly Osbourne, Subway, Mortgage loans, with strongest over-indexing on Kelly Osbourne (9.57× the country average).

Demographically, the Relaxer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Relaxer fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Relaxer profile in United States.

Audience size
382K
in United States
Gender
89.3%♀
10.7% male
Age
42.4
average years
Country rank
#42663
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Relaxer fans

89.3% are female, 10.7% are male, average age 42.4.

Fig. 02

Gender split

89.3%
Female
10.7%
Male
Demographic split for Relaxer audience in United States
MetricValue
Female89.3%
Male10.7%
Average age42.4
Estimated audience size381,901
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Relaxer audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4930%
50+22%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Relaxer audience comes from United States.

Worldwide audience distribution share by country for Relaxer
CountryShare
United States45.6%
United Kingdom8.0%
Singapore5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Relaxer audience in United States is strongest.

Fig. 05

Top regions by affinity

Relaxer fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.02×
02Georgia~20K2.01×
03Mississippi~6K1.88×
04Alabama~9K1.77×
05Maryland~10K1.61×
06South Carolina~9K1.59×
07North Carolina~20K1.54×
08Virginia~10K1.29×
09Florida~30K1.28×
10Texas~40K1.20×
11Tennessee~9K1.16×
12Ohio~10K1.11×
13Kentucky~5K1.10×
14Arkansas~3K1.09×
15New York~20K1.08×
16Washington, District of Columbia~1K1.08×
17Delaware~1K1.07×
18New Jersey~10K1.05×
19Connecticut~4K1.04×
20Indiana~7K1.03×
21Missouri~6K1.00×
22Pennsylvania~10K0.99×
23Illinois~10K0.99×
24Oklahoma~4K0.97×
25Alaska<1K0.97×
26North Dakota<1K0.96×
27Vermont<1K0.96×
28South Dakota<1K0.95×
29Rhode Island~1K0.94×
30Michigan~9K0.91×
31West Virginia~2K0.91×
32Montana<1K0.91×
33Massachusetts~7K0.90×
34Kansas~3K0.90×
35Maine~1K0.90×
36Minnesota~5K0.88×
37Nebraska~2K0.88×
38Nevada~3K0.87×
39Hawaii~1K0.87×
40New Hampshire~1K0.87×
41Idaho~2K0.86×
42Iowa~3K0.85×
43New Mexico~2K0.85×
44Arizona~6K0.81×
45Wisconsin~5K0.80×
46Oregon~3K0.76×
47Utah~3K0.76×
48Washington~6K0.73×
49Colorado~4K0.72×
50California~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Relaxer, United States
0.67×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Relaxer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Relaxer audience
#·InterestCategoryAffinity×
01BabysittingKids & Family15.39×
02Kelly OsbourneMusic & Radio9.57×
03LotteryGames5.58×
04QVCMovies & TV5.56×
05FedExBusiness & Career4.52×
06First class travelTravel & Leisure4.01×
07SubwayFood & Beverages3.93×
08Mortgage loansBusiness & Career3.87×
09Discount storesShopping3.71×
10Shopping mallsShopping3.37×
11PinterestInternet & Social Media3.04×
12McDonald'sFood & Beverages3.04×
13Vehicle insuranceCars & Mobility3.03×
14IKEAHome & Garden3.00×
15RedditInternet & Social Media2.93×
16AirbnbTravel & Leisure2.89×
17Pizza HutFood & Beverages2.67×
18StarbucksFood & Beverages2.49×
19Organic foodFood & Beverages2.31×
20FurnitureHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Relaxer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Relaxer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
Family OrientationCONSERVATISM1.92×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Relaxer audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
DIY MentalityTHRILL0.91×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Relaxer have in United States?

Relaxer has an estimated audience of 381,901 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Relaxer fans?

89.3% of Relaxer fans are female, 10.7% are male, with an average age of 42.4 years.

03

Which brands do Relaxer fans like most?

Relaxer fans show strongest brand affinity for Kelly Osbourne (9.57×), Subway (3.93×), and Mortgage loans (3.87×) over the country average.

04

Where do Relaxer fans live in United States?

Relaxer fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Relaxer fans also like?

Beyond Relaxer itself, the audience over-indexes on Subway (3.93×), Mortgage loans (3.87×), Pinterest (3.04×), and FedEx (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Relaxer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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