Rikishi (wrestler) Audience in United States

Rikishi (wrestler) logo

Rikishi (wrestler) has an estimated audience of 714,612 people in United States. 54.3% are female, 45.7% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Justice, Litter box, Nebraska, Racing, Graham Greene.

The average Rikishi (wrestler) fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Litter box, Nebraska, with strongest over-indexing on Justice (2.3× the country average). Demographically, the Rikishi (wrestler) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Rikishi (wrestler) fans

Demographic split for Rikishi (wrestler) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.2
Estimated audience size714,612

Audience persona

The typical Rikishi (wrestler) fan in United States is balanced, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Rikishi (wrestler) in United States
RegionReachAffinity
California88,2241.12×
Texas76,2131.24×
New York50,4231.26×
Florida48,6441.01×
Pennsylvania30,7801.28×
Illinois29,7941.25×
Georgia27,8351.26×
Ohio26,1121.19×
North Carolina25,8181.2×
New Jersey21,1721.16×
Michigan20,9071.12×
Tennessee18,6301.3×
Virginia18,4181.06×
Indiana16,0391.23×
Kentucky14,9641.67×
Maryland14,7041.2×
Massachusetts13,9140.99×
Arizona13,4020.92×
South Carolina12,8681.2×
Alabama12,0701.21×
Missouri11,2400.98×
Louisiana11,0971.2×
Washington10,6480.74×
Wisconsin10,5950.99×
Minnesota8,5760.84×
Oklahoma8,4861.07×
Mississippi8,1061.38×
Colorado8,0860.72×
Connecticut7,9551.11×
Nevada7,6531.11×
Arkansas7,0401.2×
Oregon6,0220.74×
Iowa5,1560.88×
Kansas4,9050.87×
West Virginia3,9761.19×
Utah3,8250.6×
Hawaii3,1371.02×
New Mexico3,1240.87×
Nebraska2,9220.82×
New Hampshire2,6070.93×
Rhode Island2,5771.13×
Idaho1,9820.55×
Maine1,9740.77×
Delaware1,8690.95×
Washington, District of Columbia1,8680.87×
Alaska1,2850.84×
North Dakota1,0460.71×
South Dakota9220.56×
Montana8930.45×
Vermont7520.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rikishi (wrestler) audience
BrandAffinityCategory
Justice2.3×Politics & Society
Litter box1.6×Pets & Animals
Nebraska2.04×Travel & Leisure
Racing1.58×Cars & Mobility
Graham Greene3.42×Literature
Panama1.79×Travel & Leisure
Mortgage insurance2.14×Business & Career
Google Analytics2.14×Internet & Social Media
Chili con carne3.36×Food & Beverages
Nick Jr. (Australia)3.58×Kids & Family
Dental hygienist2.51×Health
JTV (Indonesia)1.68×
Graham Greene (actor)1.93×
Consequence (rapper)1.97×Music & Radio
Eindhoven2.08×Travel & Leisure
Arnold Palmer1.84×Sports
Finding Your Roots3.29×Movies & TV
Google Wallet1.9×Technology & Electronics
WSVN1.89×Movies & TV
Tuscany1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rikishi (wrestler) audience
TraitClusterScore
ExtroversionTHRILL1.33
Career OrientationPOWER1.23
Healthy LifestyleBALANCE1.2
Convenience OrientationPREMIUM1.19
Urban LifestyleOPEN1.17
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Rikishi (wrestler)
CountryShare
United States48.8%
United Kingdom10.1%
Indonesia5.7%

See Rikishi (wrestler) audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Rikishi (wrestler) have in United States?

Rikishi (wrestler) has an estimated audience of 714,612 people in United States, concentrated in California and Texas.

What is the gender split and age of Rikishi (wrestler) fans?

54.3% of Rikishi (wrestler) fans are female, 45.7% are male, with an average age of 38.2 years.

Which brands do Rikishi (wrestler) fans like most?

Rikishi (wrestler) fans show strongest brand affinity for Justice (2.3×), Litter box (1.6×), and Nebraska (2.04×) over the country average.

Where do Rikishi (wrestler) fans live in United States?

Rikishi (wrestler) fans in United States are most concentrated in California (reach 88,224), Texas (reach 76,213), and New York (reach 50,423). These three regions account for the largest share of the active audience.

What other brands do Rikishi (wrestler) fans also like?

Beyond Rikishi (wrestler) itself, the audience over-indexes on Litter box (1.6×), Nebraska (2.04×), Racing (1.58×), and Graham Greene (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rikishi (wrestler). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.