Rascasse Audience Intelligence

Rikishi (wrestler) Audience in United States

A data profile of the people who buy, follow and care about Rikishi (wrestler) in United States — modelled from more than twelve digital signal sources. Rikishi (wrestler) has an estimated audience of 683,375 people in United States.

#63among Wrestling in United States#7149among Person in United States#2880in Sports

The average Rikishi (wrestler) fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Cena, Pizza Hut, Subway, with strongest over-indexing on John Cena (7.18× the country average).

Demographically, the Rikishi (wrestler) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rikishi (wrestler) fan in United States is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for John Cena.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rikishi (wrestler) profile in United States.

Audience size
683K
in United States
Gender
54.3%♀
45.7% male
Age
38.2
average years
Country rank
#30344
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rikishi (wrestler) fans

54.3% are female, 45.7% are male, average age 38.2.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Rikishi (wrestler) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.2
Estimated audience size683,375
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Rikishi (wrestler) audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Rikishi (wrestler) audience comes from United States.

Worldwide audience distribution share by country for Rikishi (wrestler)
CountryShare
United States43.6%
United Kingdom8.9%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rikishi (wrestler) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rikishi (wrestler) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K2.15×
02Mississippi~9K1.45×
03Alabama~10K1.26×
04West Virginia~4K1.25×
05Tennessee~20K1.23×
06Louisiana~10K1.22×
07Nevada~8K1.22×
08Pennsylvania~30K1.20×
09Texas~70K1.18×
10Arkansas~7K1.18×
11Georgia~30K1.17×
12New York~50K1.16×
13Indiana~20K1.16×
14Maryland~10K1.16×
15Illinois~30K1.15×
16North Carolina~20K1.15×
17South Carolina~10K1.14×
18Rhode Island~3K1.14×
19Ohio~20K1.13×
20New Jersey~20K1.11×
21Connecticut~8K1.11×
22Hawaii~3K1.11×
23California~90K1.10×
24Michigan~20K1.07×
25Oklahoma~9K1.07×
26Virginia~20K1.03×
27Delaware~2K0.99×
28Wisconsin~10K0.98×
29Florida~50K0.97×
30Missouri~10K0.97×
31New Mexico~3K0.95×
32Arizona~10K0.94×
33Massachusetts~10K0.92×
34New Hampshire~3K0.91×
35Alaska~1K0.90×
36Kansas~5K0.88×
37Washington, District of Columbia~2K0.88×
38Iowa~5K0.87×
39Nebraska~3K0.84×
40Maine~2K0.83×
41North Dakota~1K0.83×
42Minnesota~8K0.82×
43Vermont<1K0.75×
44Oregon~6K0.73×
45South Dakota~1K0.73×
46Washington~10K0.72×
47Colorado~8K0.69×
48Idaho~2K0.66×
49Montana~1K0.65×
50Utah~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Rikishi (wrestler), United States
0.63×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rikishi (wrestler) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rikishi (wrestler) audience
#·InterestCategoryAffinity×
01Bella ThorneMovies & TV7.54×
02John CenaSports7.18×
03Ronda RouseySports6.05×
04Weather forecastingHome & Garden3.80×
05QVCMovies & TV3.59×
06FedExBusiness & Career3.30×
07Pizza HutFood & Beverages3.15×
08Internet celebrityInternet & Social Media3.01×
09SubwayFood & Beverages2.72×
10Discount storesShopping2.60×
11Domino's PizzaFood & Beverages2.58×
12TV game showsMovies & TV2.52×
13Vehicle insuranceCars & Mobility2.45×
14McDonald'sFood & Beverages2.37×
15Mortgage loansBusiness & Career2.32×
16TMZInternet & Social Media2.24×
17Shopping mallsShopping1.96×
18TV talkshowsMovies & TV1.91×
19PinterestInternet & Social Media1.71×
20StarbucksFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rikishi (wrestler) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rikishi (wrestler) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
Family OrientationCONSERVATISM2.02×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rikishi (wrestler) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.45×
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rikishi (wrestler) have in United States?

Rikishi (wrestler) has an estimated audience of 683,375 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rikishi (wrestler) fans?

54.3% of Rikishi (wrestler) fans are female, 45.7% are male, with an average age of 38.2 years.

03

Which brands do Rikishi (wrestler) fans like most?

Rikishi (wrestler) fans show strongest brand affinity for John Cena (7.18×), Pizza Hut (3.15×), and Subway (2.72×) over the country average.

04

Where do Rikishi (wrestler) fans live in United States?

Rikishi (wrestler) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rikishi (wrestler) fans also like?

Beyond Rikishi (wrestler) itself, the audience over-indexes on Pizza Hut (3.15×), Subway (2.72×), McDonald's (2.37×), and FedEx (3.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Rikishi (wrestler) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rikishi (wrestler). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →