Roadkill (Internet show) Audience in United States

Roadkill (Internet show) has an estimated audience of 334,235 people in United States. 6.7% are female, 93.3% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Autism Awareness, National Auto Sport Association, AutoZone, Capital One.

The average Roadkill (Internet show) fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Autism Awareness, National Auto Sport Association, with strongest over-indexing on CarGurus (20.49× the country average). Demographically, the Roadkill (Internet show) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of Roadkill (Internet show) fans

Demographic split for Roadkill (Internet show) audience in United States
MetricValue
Female6.7%
Male93.3%
Average age43.2
Estimated audience size334,235

Audience persona

The typical Roadkill (Internet show) fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Roadkill (Internet show) in United States
RegionReachAffinity
California33,7630.92×
Texas24,1700.84×
Florida17,7740.79×
New York14,9580.8×
Michigan11,1161.27×
Pennsylvania10,9260.97×
Ohio10,4721.02×
Illinois10,0640.9×
Georgia9,3760.91×
North Carolina8,9560.89×
Washington7,5011.12×
Arizona7,2061.06×
Virginia7,0460.87×
Tennessee6,8481.02×
Indiana6,8051.11×
New Jersey6,5700.77×
Missouri6,4071.19×
Massachusetts5,6520.86×
Wisconsin5,4951.09×
Nevada5,2321.62×
Colorado5,0470.96×
Kentucky4,9831.19×
Minnesota4,8341.01×
Oregon4,6821.22×
Alabama4,3630.93×
Oklahoma4,3471.17×
South Carolina4,3100.86×
Maryland4,2870.75×
Louisiana4,1910.97×
Iowa3,7361.36×
Connecticut3,0940.92×
Kansas2,8851.1×
Utah2,8840.96×
Arkansas2,6040.95×
Idaho2,3921.43×
Mississippi2,3720.86×
West Virginia1,8321.18×
New Mexico1,7861.07×
Nebraska1,7441.04×
New Hampshire1,3561.03×
Maine1,2881.08×
Montana1,1221.21×
Hawaii9890.69×
Rhode Island8710.82×
South Dakota7650.99×
Delaware7030.76×
Vermont6961.19×
North Dakota6710.98×
Alaska6220.87×
Washington, District of Columbia5330.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadkill (Internet show) audience
BrandAffinityCategory
CarGurus20.49×Cars & Mobility
Autism Awareness19.03×Health
National Auto Sport Association43.81×Sports
AutoZone7.58×Cars & Mobility
Capital One7.5×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps7.01×Internet & Social Media
Zac Efron13.99×Movies & TV
Microblogging12.67×Technology & Electronics
O'Reilly Auto Parts8.65×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Advance Auto Parts8.49×Cars & Mobility
Matthew Stafford18.19×Sports
Circle K8.71×Shopping
Aaron Rodgers7.82×Sports
Clint Eastwood10.67×Movies & TV
Ford Galaxie94.01×Cars & Mobility
Bruce Willis8.22×Movies & TV
AccuWeather7.28×Home & Garden
Enterprise Rent-A-Car6.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadkill (Internet show) audience
TraitClusterScore
Need for SecurityCONSERVATISM2.01
PatriotismCONSERVATISM1.86
Risk AppetiteTHRILL1.33
IndividualismJOY1.26
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Roadkill (Internet show)
CountryShare
United States57.6%
Australia5.6%
Mexico4.4%

See Roadkill (Internet show) audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does Roadkill (Internet show) have in United States?

Roadkill (Internet show) has an estimated audience of 334,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Roadkill (Internet show) fans?

6.7% of Roadkill (Internet show) fans are female, 93.3% are male, with an average age of 43.2 years.

Which brands do Roadkill (Internet show) fans like most?

Roadkill (Internet show) fans show strongest brand affinity for CarGurus (20.49×), Autism Awareness (19.03×), and National Auto Sport Association (43.81×) over the country average.

Where do Roadkill (Internet show) fans live in United States?

Roadkill (Internet show) fans in United States are most concentrated in California (reach 33,763), Texas (reach 24,170), and Florida (reach 17,774). These three regions account for the largest share of the active audience.

What other brands do Roadkill (Internet show) fans also like?

Beyond Roadkill (Internet show) itself, the audience over-indexes on Autism Awareness (19.03×), National Auto Sport Association (43.81×), AutoZone (7.58×), and Capital One (7.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadkill (Internet show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.