Rascasse Audience Intelligence

Robert F. Kennedy Audience in United States

A data profile of the people who buy, follow and care about Robert F. Kennedy in United States — modelled from more than twelve digital signal sources. Robert F. Kennedy has an estimated audience of 2,177,115 people in United States.

#73among Politician in United States#2362among Person in United States#850in Politics & Society

The average Robert F. Kennedy fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (8.6× the country average).

Demographically, the Robert F. Kennedy audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert F. Kennedy fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert F. Kennedy profile in United States.

Audience size
2.2M
in United States
Gender
50.0%♀
50.0% male
Age
45.8
average years
Country rank
#13323
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert F. Kennedy fans

50.0% are female, 50.0% are male, average age 45.8.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Robert F. Kennedy audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.8
Estimated audience size2,177,115
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Robert F. Kennedy audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Robert F. Kennedy audience comes from United States.

Worldwide audience distribution share by country for Robert F. Kennedy
CountryShare
China19.6%
United States16.6%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert F. Kennedy audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert F. Kennedy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.47×
02New York~200K1.30×
03Massachusetts~50K1.26×
04California~300K1.18×
05Rhode Island~8K1.17×
06New Jersey~60K1.16×
07Illinois~80K1.15×
08Virginia~60K1.13×
09Connecticut~20K1.13×
10Georgia~70K1.11×
11Maryland~40K1.09×
12Texas~200K1.08×
13Arizona~50K1.07×
14North Carolina~70K1.06×
15Alabama~30K1.04×
16Pennsylvania~70K1.03×
17Tennessee~40K1.02×
18Kentucky~30K1.02×
19Minnesota~30K1.00×
20Michigan~50K0.99×
21Indiana~40K0.99×
22Missouri~30K0.99×
23South Carolina~30K0.98×
24Louisiana~30K0.98×
25Arkansas~20K0.98×
26Kansas~20K0.98×
27New Hampshire~8K0.98×
28Maine~7K0.98×
29Oklahoma~20K0.97×
30Washington~40K0.96×
31Mississippi~20K0.96×
32Ohio~60K0.95×
33Florida~100K0.94×
34West Virginia~9K0.94×
35Utah~20K0.93×
36Idaho~10K0.92×
37Nebraska~10K0.92×
38Delaware~5K0.92×
39North Dakota~4K0.92×
40Iowa~20K0.91×
41South Dakota~4K0.91×
42Vermont~3K0.90×
43Colorado~30K0.89×
44Wisconsin~30K0.89×
45Oregon~20K0.89×
46Nevada~20K0.87×
47New Mexico~9K0.86×
48Alaska~4K0.86×
49Wyoming~3K0.84×
50Hawaii~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Robert F. Kennedy, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert F. Kennedy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert F. Kennedy audience
#·InterestCategoryAffinity×
01Ruby RoseMovies & TV12.56×
02ExxonMobilCars & Mobility12.28×
03The Matrix (franchise)Movies & TV9.00×
04Sustainable energyHome & Garden8.60×
05Renewable energyBusiness & Career6.74×
06FlightAwareTravel & Leisure5.90×
07FedExBusiness & Career5.23×
08Weather forecastingHome & Garden5.14×
09QVCMovies & TV4.31×
10First class travelTravel & Leisure3.84×
11Mortgage loansBusiness & Career3.56×
12Solar energyHome & Garden3.53×
13Vehicle insuranceCars & Mobility2.91×
14Discount storesShopping2.57×
15TraditionPolitics & Society2.48×
16PinterestInternet & Social Media2.05×
17McDonald'sFood & Beverages2.05×
18Nonprofit organizationPolitics & Society2.03×
19AirbnbTravel & Leisure1.98×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert F. Kennedy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert F. Kennedy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.92×
SustainabilityBALANCE2.35×
IndividualismJOY2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert F. Kennedy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert F. Kennedy have in United States?

Robert F. Kennedy has an estimated audience of 2,177,115 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robert F. Kennedy fans?

50.0% of Robert F. Kennedy fans are female, 50.0% are male, with an average age of 45.8 years.

03

Which brands do Robert F. Kennedy fans like most?

Robert F. Kennedy fans show strongest brand affinity for Sustainable energy (8.6×), Renewable energy (6.74×), and FedEx (5.23×) over the country average.

04

Where do Robert F. Kennedy fans live in United States?

Robert F. Kennedy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Robert F. Kennedy fans also like?

Beyond Robert F. Kennedy itself, the audience over-indexes on Renewable energy (6.74×), FedEx (5.23×), Mortgage loans (3.56×), and Ruby Rose (12.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Robert F. Kennedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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