Robert F. Kennedy Audience in United States
Robert F. Kennedy has an estimated audience of 2,081,766 people in United States. 50.0% are female, 50.0% are male, average age 45.8. Top brand affinities: Ruby Rose, Capital One, Diane Keaton, BJ's Wholesale Club, Firestone Complete Auto Care.
Top brand affinities include Ruby Rose, Capital One, Diane Keaton, with strongest over-indexing on Ruby Rose (97.76× the country average). Demographically, the Robert F. Kennedy audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Robert F. Kennedy fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.8 |
| Estimated audience size | 2,081,766 |
Audience persona
The typical Robert F. Kennedy fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Ruby Rose.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ruby Rose | 97.76× | Movies & TV |
| Capital One | 10.09× | Business & Career |
| Diane Keaton | 14.82× | Movies & TV |
| BJ's Wholesale Club | 17.06× | Shopping |
| Firestone Complete Auto Care | 22.28× | Cars & Mobility |
| Venmo | 20.33× | Technology & Electronics |
| Albertsons | 15.65× | Shopping |
| J.Crew Factory | 19.17× | Shopping |
| Rural King | 16.76× | Home & Garden |
| Thredup | 20× | Fashion & Accessoires |
| Elizabeth Taylor | 18.38× | Movies & TV |
| AccuWeather | 9.36× | Home & Garden |
| Barbra Streisand | 19.45× | Music & Radio |
| New York Lottery | 16.94× | Games |
| Torchy's Tacos | 22.56× | Food & Beverages |
| Julie Andrews | 19.54× | Movies & TV |
| Audrey Hepburn | 19.05× | Movies & TV |
| Clint Eastwood | 11.4× | Movies & TV |
| Al Pacino | 15.67× | Movies & TV |
| Jennifer Garner | 14.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.13 |
| Spirituality | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.59 |
| Individualism | JOY | 1.53 |
| Community Orientation | OPEN | 1.42 |
| Career Orientation | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.3% |
| United States | 16.4% |
| India | 5.3% |
See Robert F. Kennedy audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Robert F. Kennedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.