Robert F. Kennedy Audience in United States
Robert F. Kennedy has an estimated audience of 2,081,766 people in United States. 50.0% are female, 50.0% are male, average age 45.8. Top brand affinities: Iron Man (film), Hebe, headspace, Wok, Urban Outfitters.
Top brand affinities include Iron Man (film), Hebe, headspace, with strongest over-indexing on Iron Man (film) (20× the country average). Demographically, the Robert F. Kennedy audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Robert F. Kennedy fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.8 |
| Estimated audience size | 2,081,766 |
Audience persona
The typical Robert F. Kennedy fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Iron Man (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iron Man (film) | 20× | Movies & TV |
| Hebe | 12.62× | Home & Garden |
| headspace | 14.56× | Health |
| Wok | 9.95× | Food & Beverages |
| Urban Outfitters | 2.81× | Shopping |
| Alaska | 1.7× | Travel & Leisure |
| Colour Haze | 97.76× | Music & Radio |
| Cryptic crossword | 14.82× | Technology & Electronics |
| Cherish (group) | 10.23× | Music & Radio |
| Ira Glass | 16.08× | Music & Radio |
| Israel | 1.77× | Travel & Leisure |
| TV Fanatic | 8.32× | Movies & TV |
| Stamp collecting | 3.52× | Home & Garden |
| Chromebook | 4.2× | Technology & Electronics |
| Buying and Selling Real Estate | 5.1× | Home & Garden |
| Home staging | 3.42× | Home & Garden |
| Kikar HaShabbat | 10.41× | News |
| Grammarly | 2.96× | Business & Career |
| Jeep Wagoneer | 3.27× | Cars & Mobility |
| Kendra Scott | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.13 |
| Spirituality | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.59 |
| Individualism | JOY | 1.53 |
| Community Orientation | OPEN | 1.42 |
| Career Orientation | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.3% |
| United States | 16.4% |
| India | 5.3% |
See Robert F. Kennedy audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
How to read this data
Audience size is the estimated number of people in United States who actively search for Robert F. Kennedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.