Sacramento River Audience in United States

Sacramento River has an estimated audience of 333,262 people in United States. 57.4% are female, 42.6% are male, average age 40.9. Top regions: California, Texas, Washington. Top brand affinities: Sacramento Kings, San Jose Sharks, San Francisco Giants, Standup paddleboarding, Athletics.

The average Sacramento River fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Sacramento Kings, San Jose Sharks, San Francisco Giants, with strongest over-indexing on Sacramento Kings (5.9× the country average). Demographically, the Sacramento River audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Sacramento River fans

Demographic split for Sacramento River audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.9
Estimated audience size333,262

Audience persona

The typical Sacramento River fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Sacramento Kings.

Top regions in United States

Top regions ranked by reach for Sacramento River in United States
RegionReachAffinity
California249,94710.74×
Texas15,9860.56×
Washington11,7911.76×
Oregon10,9712.87×
Florida9,2500.41×
New York8,9470.48×
Nevada8,2022.54×
Arizona6,8811.01×
Pennsylvania5,4400.48×
Illinois5,3550.48×
Georgia4,7210.46×
Colorado4,5830.87×
North Carolina4,1910.42×
Ohio4,1030.4×
Virginia4,0630.5×
Massachusetts3,8410.58×
Michigan3,5920.41×
New Jersey3,2650.39×
Maryland2,9520.52×
Utah2,9210.98×
Tennessee2,8430.43×
Minnesota2,8160.59×
Missouri2,8110.52×
Idaho2,5961.55×
Wisconsin2,4520.49×
Indiana2,3680.39×
South Carolina2,1950.44×
Oklahoma2,0880.56×
West Virginia1,9021.23×
New Mexico1,8581.11×
Louisiana1,7810.41×
Kentucky1,6270.39×
Hawaii1,6051.12×
Alabama1,4090.3×
Mississippi1,4020.51×
Connecticut1,3990.42×
Kansas1,3750.52×
Arkansas1,3350.49×
Nebraska1,2010.72×
Iowa1,1600.42×
Montana1,0791.17×
Alaska9901.39×
Washington, District of Columbia8930.89×
South Dakota8521.11×
North Dakota8301.21×
New Hampshire8180.62×
Wyoming8031.62×
Rhode Island7890.74×
Maine7890.66×
Vermont7761.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sacramento River audience
BrandAffinityCategory
Sacramento Kings5.9×Sports
San Jose Sharks9.12×Sports
San Francisco Giants4.77×Sports
Standup paddleboarding2.24×Sports
Athletics4.53×Sports
Non-alcoholic beverage1.81×Food & Beverages
Mindfulness1.53×Health
Las Vegas Raiders1.79×Sports
Luxury Lifestyle1.78×Shopping
New York Knicks1.55×Sports
Garden furniture1.52×Home & Garden
Dishwasher1.59×Home & Garden
Henry Cavill1.71×Movies & TV
FlixBus3.37×Cars & Mobility
Vancouver Canucks3.39×Sports
Mobile banking1.83×Business & Career
Tampa Bay Rays2×Sports
Burning Man1.66×Music & Radio
Bubble tea1.57×Food & Beverages
Carsharing1.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sacramento River audience
TraitClusterScore
MindfulnessBALANCE1.53
Family OrientationCONSERVATISM1.27
Community OrientationOPEN1.26
Urban LifestyleOPEN1.21
TraditionCONSERVATISM1.17
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Sacramento River
CountryShare
United States98.6%
Germany1.2%
Italy0.1%

See Sacramento River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Sacramento River have in United States?

Sacramento River has an estimated audience of 333,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Sacramento River fans?

57.4% of Sacramento River fans are female, 42.6% are male, with an average age of 40.9 years.

Which brands do Sacramento River fans like most?

Sacramento River fans show strongest brand affinity for Sacramento Kings (5.9×), San Jose Sharks (9.12×), and San Francisco Giants (4.77×) over the country average.

Where do Sacramento River fans live in United States?

Sacramento River fans in United States are most concentrated in California (reach 249,947), Texas (reach 15,986), and Washington (reach 11,791). These three regions account for the largest share of the active audience.

What other brands do Sacramento River fans also like?

Beyond Sacramento River itself, the audience over-indexes on San Jose Sharks (9.12×), San Francisco Giants (4.77×), Standup paddleboarding (2.24×), and Athletics (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sacramento River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.