Rascasse Audience Intelligence

Sacramento River Audience in United States

A data profile of the people who buy, follow and care about Sacramento River in United States — modelled from more than twelve digital signal sources. Sacramento River has an estimated audience of 333,262 people in United States.

#35among River in United States#5281among POI in United States#3781in Travel & Leisure

The average Sacramento River fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sacramento Kings, San Jose Sharks, San Francisco Giants, with strongest over-indexing on Sacramento Kings (6.38× the country average).

Demographically, the Sacramento River audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sacramento River fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Sacramento Kings.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sacramento River profile in United States.

Audience size
333K
in United States
Gender
57.4%♀
42.6% male
Age
40.9
average years
Country rank
#45799
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sacramento River fans

57.4% are female, 42.6% are male, average age 40.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Sacramento River audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.9
Estimated audience size333,262
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Sacramento River audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Sacramento River audience comes from United States.

Worldwide audience distribution share by country for Sacramento River
CountryShare
United States98.6%
Germany1.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sacramento River audience in United States is strongest.

Fig. 05

Top regions by affinity

Sacramento River fans by region: top regions in United States
#RegionReachAffinity×
01California~200K10.15×
02Oregon~9K2.34×
03Nevada~7K2.04×
04Washington~10K1.55×
05Idaho~2K1.20×
06Alaska<1K1.09×
07Vermont<1K1.08×
08Utah~3K1.06×
09Montana<1K1.06×
10New Mexico~2K1.04×
11North Dakota<1K1.04×
12Hawaii~1K1.03×
13South Dakota<1K1.03×
14West Virginia~2K1.02×
15Arizona~7K1.00×
16Rhode Island~1K0.97×
17New Hampshire~1K0.96×
18Washington, District of Columbia<1K0.96×
19Delaware<1K0.96×
20Nebraska~2K0.94×
21Maine~1K0.94×
22Colorado~5K0.91×
23Mississippi~2K0.90×
24Arkansas~2K0.89×
25Iowa~2K0.88×
26Kansas~2K0.88×
27Oklahoma~3K0.85×
28Louisiana~4K0.83×
29Kentucky~3K0.83×
30Connecticut~3K0.83×
31Alabama~4K0.82×
32Minnesota~4K0.81×
33Missouri~4K0.80×
34South Carolina~4K0.80×
35Wisconsin~4K0.79×
36Indiana~5K0.77×
37Tennessee~5K0.76×
38Massachusetts~5K0.76×
39Maryland~4K0.76×
40Virginia~6K0.71×
41Michigan~6K0.70×
42Pennsylvania~8K0.68×
43North Carolina~7K0.68×
44New Jersey~6K0.68×
45Illinois~7K0.67×
46Georgia~7K0.67×
47Ohio~7K0.67×
48Texas~20K0.63×
49New York~10K0.59×
50Florida~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Sacramento River, United States
0.56×1.00×10.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sacramento River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sacramento River audience
#·InterestCategoryAffinity×
01San Jose SharksSports9.20×
02Sacramento KingsSports6.38×
03AthleticsSports5.89×
04San Francisco GiantsSports5.79×
05Vancouver CanucksSports4.45×
06FlixBusCars & Mobility4.40×
07Non-alcoholic beverageFood & Beverages3.66×
08Henry CavillMovies & TV2.17×
09EspressoFood & Beverages1.95×
10Ryan GoslingMovies & TV1.89×
11Rail transportTravel & Leisure1.87×
12New York MetsSports1.86×
13Britney SpearsMusic & Radio1.78×
14Charitable organizationPolitics & Society1.73×
15Street foodFood & Beverages1.71×
16Garden furnitureHome & Garden1.69×
17Standup paddleboardingSports1.68×
18Nonprofit organizationPolitics & Society1.64×
19FanaticsFashion & Accessoires1.61×
20Career developmentBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sacramento River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sacramento River audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Career OrientationPOWER1.44×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sacramento River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Luxury OrientationPREMIUM0.72×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sacramento River have in United States?

Sacramento River has an estimated audience of 333,262 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sacramento River fans?

57.4% of Sacramento River fans are female, 42.6% are male, with an average age of 40.9 years.

03

Which brands do Sacramento River fans like most?

Sacramento River fans show strongest brand affinity for Sacramento Kings (6.38×), San Jose Sharks (9.2×), and San Francisco Giants (5.79×) over the country average.

04

Where do Sacramento River fans live in United States?

Sacramento River fans in United States are most concentrated in California (reach ~200K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sacramento River fans also like?

Beyond Sacramento River itself, the audience over-indexes on San Jose Sharks (9.2×), San Francisco Giants (5.79×), Non-alcoholic beverage (3.66×), and Nonprofit organization (1.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sacramento River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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