Salt and pepper Audience in United States

Salt and pepper logo

Salt and pepper has an estimated audience of 653,146 people in United States. 75.4% are female, 24.6% are male, average age 38.8. Top regions: California, Texas, Michigan. Top brand affinities: Home construction, nbc chicago, Tus, Iran, Arnold Palmer, English literature.

The average Salt and pepper fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Home construction, nbc chicago, Tus, Iran, with strongest over-indexing on Home construction (1.9× the country average). Demographically, the Salt and pepper audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Salt and pepper fans

Demographic split for Salt and pepper audience in United States
MetricValue
Female75.4%
Male24.6%
Average age38.8
Estimated audience size653,146

Audience persona

The typical Salt and pepper fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Salt and pepper in United States
RegionReachAffinity
California81,4421.13×
Texas69,4971.24×
Michigan64,2303.76×
Florida46,3681.05×
New York44,3651.22×
North Carolina34,6521.76×
Pennsylvania33,7151.53×
New Jersey22,9311.38×
Georgia21,9181.09×
Illinois18,7950.86×
Ohio17,3390.86×
Arizona15,5171.16×
Tennessee15,1121.15×
Virginia14,3480.9×
Massachusetts12,8901×
Indiana11,7920.99×
South Carolina10,9941.12×
Maryland10,6310.95×
Alabama10,4511.15×
Washington9,9610.76×
Louisiana9,4861.13×
Missouri8,7180.83×
Wisconsin7,1650.73×
Colorado6,7360.65×
Maine6,6472.84×
Minnesota6,4160.69×
Kentucky6,2560.76×
Oregon6,1250.82×
Mississippi6,0901.13×
Oklahoma6,0290.83×
Connecticut5,7140.87×
Nevada5,3470.85×
Arkansas4,7180.88×
Iowa4,0150.75×
Kansas3,7620.73×
Utah3,3810.58×
Washington, District of Columbia3,2981.68×
Idaho2,7170.83×
Nebraska2,2800.7×
New Mexico2,1740.66×
West Virginia2,1630.71×
New Hampshire1,7660.69×
Hawaii1,7190.61×
Delaware1,5970.89×
Rhode Island1,4880.72×
Montana1,0680.59×
South Dakota9200.61×
Alaska8750.63×
North Dakota7820.58×
Vermont5490.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salt and pepper audience
BrandAffinityCategory
Home construction1.9×Home & Garden
nbc chicago2.09×Movies & TV
Tus, Iran5.73×Travel & Leisure
Arnold Palmer1.56×Sports
English literature1.63×Literature
Tierra Cali1.67×Travel & Leisure
Cockpit1.95×Travel & Leisure
Cockpit1.83×Travel & Leisure
Life of Pi1.84×Movies & TV
Waterford1.68×Travel & Leisure
Cultural studies2.21×Business & Career
Cacique2.03×Food & Beverages
Assassin's Creed: Bloodlines1.67×Games
Ext JS4.89×Technology & Electronics
Roger Daltrey1.68×Movies & TV
The Finder (U.S. TV series)3.38×Movies & TV
Better Off Dead (film)1.68×Movies & TV
Assassin's Creed: Brotherhood1.73×Games
Title Nine1.58×Fashion & Accessoires
Fernando Valenzuela1.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salt and pepper audience
TraitClusterScore
IndulgenceJOY1.69
Urban LifestyleOPEN1.62
ExtroversionTHRILL1.43
Social Media UsageJOY1.25
Convenience OrientationPREMIUM1.17
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Salt and pepper
CountryShare
United States35.0%
United Kingdom9.1%
Italy8.6%

See Salt and pepper audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Salt and pepper have in United States?

Salt and pepper has an estimated audience of 653,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Salt and pepper fans?

75.4% of Salt and pepper fans are female, 24.6% are male, with an average age of 38.8 years.

Which brands do Salt and pepper fans like most?

Salt and pepper fans show strongest brand affinity for Home construction (1.9×), nbc chicago (2.09×), and Tus, Iran (5.73×) over the country average.

Where do Salt and pepper fans live in United States?

Salt and pepper fans in United States are most concentrated in California (reach 81,442), Texas (reach 69,497), and Michigan (reach 64,230). These three regions account for the largest share of the active audience.

What other brands do Salt and pepper fans also like?

Beyond Salt and pepper itself, the audience over-indexes on nbc chicago (2.09×), Tus, Iran (5.73×), Arnold Palmer (1.56×), and English literature (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salt and pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.