Salt (chemistry) Audience in United States

Salt (chemistry) logo

Salt (chemistry) has an estimated audience of 595,629 people in United States. 66.3% are female, 33.7% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Justice, Penn & Teller, JTV (Indonesia), Dental hygienist.

The average Salt (chemistry) fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Justice, Penn & Teller, with strongest over-indexing on Minnesota (1.72× the country average). Demographically, the Salt (chemistry) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Salt (chemistry) fans

Demographic split for Salt (chemistry) audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.7
Estimated audience size595,629

Audience persona

The typical Salt (chemistry) fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Salt (chemistry) in United States
RegionReachAffinity
California67,1471.03×
Texas51,4891.01×
New York45,3221.36×
Florida43,5881.08×
Illinois22,9821.16×
Arizona22,2761.83×
Virginia20,1081.39×
Georgia18,4281×
Pennsylvania18,2310.91×
New Jersey18,0511.19×
Ohio17,4690.95×
North Carolina15,4410.86×
Tennessee13,8941.16×
Massachusetts13,1221.12×
Michigan13,1140.84×
Colorado12,8331.37×
Indiana11,7821.08×
Washington11,0790.93×
Maryland10,2691×
Alabama9,2541.11×
Oregon8,2501.21×
Utah8,0051.5×
Missouri7,6030.79×
Wisconsin7,3230.82×
Minnesota7,1930.84×
South Carolina7,0760.79×
Louisiana6,3750.83×
Kentucky5,8910.79×
Oklahoma5,2730.8×
Connecticut5,0830.85×
Mississippi5,0251.02×
Nevada4,9640.86×
Hawaii4,4851.75×
Arkansas4,3430.88×
Iowa3,8190.78×
Kansas3,7490.8×
Washington, District of Columbia2,9881.67×
Idaho2,6450.89×
Alaska2,4811.95×
Nebraska2,3080.77×
New Mexico2,2130.74×
West Virginia2,0660.74×
New Hampshire1,9870.85×
Maine1,6930.79×
Rhode Island1,4070.74×
Delaware1,1900.72×
Montana1,1690.71×
South Dakota8990.65×
North Dakota8520.7×
Vermont8250.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salt (chemistry) audience
BrandAffinityCategory
Minnesota1.72×Travel & Leisure
Justice1.63×Politics & Society
Penn & Teller4.18×Movies & TV
JTV (Indonesia)2.27×
Dental hygienist1.75×Health
Tierra caliente1.82×Travel & Leisure
Mad About You2.77×Movies & TV
Cachorros2.68×Pets & Animals
War on Terror1.58×Politics & Society
Cockpit1.89×Travel & Leisure
Cacique2×Food & Beverages
Toros de Tijuana4.6×Sports
Tequila Cazadores2.92×Food & Beverages
Better Off Dead (film)1.78×Movies & TV
Olabisi Onabanjo University13.35×Business & Career
Bus Driver (video game)2.64×Games
Parma1.73×Travel & Leisure
Brooklyn College1.73×Business & Career
Cadbury World1.81×Travel & Leisure
E-box1.68×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salt (chemistry) audience
TraitClusterScore
Career OrientationPOWER1.82
DIY MentalityTHRILL1.46
TraditionCONSERVATISM1.39
Community OrientationOPEN1.38
TravellingTHRILL1.38
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Salt (chemistry)
CountryShare
Switzerland20.0%
Spain19.3%
United Arab Emirates7.9%

See Salt (chemistry) audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Salt (chemistry) have in United States?

Salt (chemistry) has an estimated audience of 595,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Salt (chemistry) fans?

66.3% of Salt (chemistry) fans are female, 33.7% are male, with an average age of 43.7 years.

Which brands do Salt (chemistry) fans like most?

Salt (chemistry) fans show strongest brand affinity for Minnesota (1.72×), Justice (1.63×), and Penn & Teller (4.18×) over the country average.

Where do Salt (chemistry) fans live in United States?

Salt (chemistry) fans in United States are most concentrated in California (reach 67,147), Texas (reach 51,489), and New York (reach 45,322). These three regions account for the largest share of the active audience.

What other brands do Salt (chemistry) fans also like?

Beyond Salt (chemistry) itself, the audience over-indexes on Justice (1.63×), Penn & Teller (4.18×), JTV (Indonesia) (2.27×), and Dental hygienist (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salt (chemistry). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.