Rascasse Audience Intelligence

Salt (chemistry) Audience in United States

A data profile of the people who buy, follow and care about Salt (chemistry) in United States — modelled from more than twelve digital signal sources. Salt (chemistry) has an estimated audience of 595,629 people in United States.

#46among Spice in United States#10668among Topic in United States#1785in Food & Beverages

The average Salt (chemistry) fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Non-alcoholic beverage, Detroit Tigers, Pharmacy, with strongest over-indexing on Non-alcoholic beverage (3.76× the country average).

Demographically, the Salt (chemistry) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salt (chemistry) fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salt (chemistry) profile in United States.

Audience size
596K
in United States
Gender
66.3%♀
33.7% male
Age
43.7
average years
Country rank
#32962
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salt (chemistry) fans

66.3% are female, 33.7% are male, average age 43.7.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Salt (chemistry) audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.7
Estimated audience size595,629
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Salt (chemistry) audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3916%
40-4925%
50+32%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Salt (chemistry) audience comes from United States.

Worldwide audience distribution share by country for Salt (chemistry)
CountryShare
Switzerland22.0%
Spain18.4%
Saudi Arabia9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salt (chemistry) audience in United States is strongest.

Fig. 05

Top regions by affinity

Salt (chemistry) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K2.61×
02Washington, District of Columbia~3K1.83×
03Arizona~20K1.74×
04Hawaii~4K1.68×
05Virginia~20K1.59×
06Colorado~10K1.54×
07Utah~8K1.43×
08Oregon~9K1.36×
09New York~40K1.34×
10New Jersey~20K1.15×
11Illinois~20K1.12×
12Indiana~10K1.12×
13Tennessee~10K1.10×
14Alabama~9K1.09×
15Massachusetts~10K1.05×
16Mississippi~5K1.02×
17Florida~40K1.01×
18Maryland~10K0.99×
19California~60K0.96×
20Georgia~20K0.94×
21Texas~50K0.92×
22Nevada~5K0.91×
23Ohio~20K0.88×
24Pennsylvania~20K0.87×
25Washington~10K0.87×
26Arkansas~4K0.87×
27Idaho~3K0.87×
28North Carolina~10K0.84×
29Louisiana~6K0.84×
30Connecticut~5K0.84×
31New Hampshire~2K0.84×
32Wisconsin~7K0.81×
33Minnesota~7K0.81×
34Kentucky~6K0.81×
35Maine~2K0.81×
36Vermont<1K0.81×
37Michigan~10K0.80×
38Nebraska~2K0.79×
39Oklahoma~5K0.78×
40Kansas~4K0.78×
41Rhode Island~1K0.78×
42Missouri~7K0.77×
43South Carolina~7K0.77×
44West Virginia~2K0.77×
45Delaware~1K0.77×
46North Dakota<1K0.77×
47Iowa~4K0.76×
48New Mexico~2K0.75×
49Montana~1K0.75×
50South Dakota~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Salt (chemistry), United States
0.75×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salt (chemistry) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salt (chemistry) audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.76×
02Insect repellentHealth3.76×
03Internet service providerTechnology & Electronics3.02×
04Paris Saint-GermainSports2.84×
05Employment agencyBusiness & Career2.44×
06Pittsburgh PiratesSports2.39×
07Toronto Blue JaysSports2.29×
08Milwaukee BrewersSports2.24×
09Ryan GoslingMovies & TV2.24×
10Career developmentBusiness & Career2.15×
11Detroit TigersSports2.14×
12Rail transportTravel & Leisure2.02×
13FanaticsFashion & Accessoires1.81×
14Hardware storeHome & Garden1.78×
15PharmacyBusiness & Career1.75×
16Public transportCars & Mobility1.73×
17EspressoFood & Beverages1.70×
18Atlanta BravesSports1.66×
19Discount TireShopping1.61×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salt (chemistry) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salt (chemistry) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.07×
Community OrientationOPEN1.49×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salt (chemistry) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Social Media UsageJOY0.65×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salt (chemistry) have in United States?

Salt (chemistry) has an estimated audience of 595,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salt (chemistry) fans?

66.3% of Salt (chemistry) fans are female, 33.7% are male, with an average age of 43.7 years.

03

Which brands do Salt (chemistry) fans like most?

Salt (chemistry) fans show strongest brand affinity for Non-alcoholic beverage (3.76×), Detroit Tigers (2.14×), and Pharmacy (1.75×) over the country average.

04

Where do Salt (chemistry) fans live in United States?

Salt (chemistry) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Salt (chemistry) fans also like?

Beyond Salt (chemistry) itself, the audience over-indexes on Detroit Tigers (2.14×), Pharmacy (1.75×), Career development (2.15×), and Hardware store (1.78×) compared to the United States average.

Appendix

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See Salt (chemistry) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salt (chemistry). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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