Rascasse Audience Intelligence

Sangria Audience in United States

A data profile of the people who buy, follow and care about Sangria in United States — modelled from more than twelve digital signal sources. Sangria has an estimated audience of 1,238,863 people in United States.

#16among Wine in United States#7951among Topic in United States#1178in Food & Beverages

The average Sangria fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Restaurant Depot, Take-out, Instagram, with strongest over-indexing on Restaurant Depot (16.83× the country average).

Demographically, the Sangria audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sangria fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Restaurant Depot.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sangria profile in United States.

Audience size
1.2M
in United States
Gender
70.8%♀
29.2% male
Age
42.0
average years
Country rank
#20382
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sangria fans

70.8% are female, 29.2% are male, average age 42.0.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Sangria audience in United States
MetricValue
Female70.8%
Male29.2%
Average age42.0
Estimated audience size1,238,863
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Sangria audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Sangria audience comes from United States.

Worldwide audience distribution share by country for Sangria
CountryShare
United States30.0%
Poland5.3%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sangria audience in United States is strongest.

Fig. 05

Top regions by affinity

Sangria fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.76×
02Wisconsin~30K1.47×
03New Jersey~40K1.35×
04Florida~100K1.23×
05Illinois~50K1.14×
06Massachusetts~30K1.14×
07Connecticut~10K1.14×
08Texas~100K1.12×
09California~100K1.09×
10Rhode Island~4K1.09×
11Washington, District of Columbia~4K1.08×
12Oklahoma~10K1.06×
13Utah~10K1.06×
14Georgia~40K1.05×
15Nevada~10K1.04×
16Kansas~10K1.04×
17Arizona~30K1.03×
18Washington~20K1.00×
19Maryland~20K1.00×
20Pennsylvania~40K0.98×
21Delaware~3K0.98×
22Virginia~30K0.97×
23Missouri~20K0.97×
24North Carolina~40K0.96×
25New Mexico~6K0.96×
26Alaska~3K0.96×
27Tennessee~20K0.95×
28Kentucky~10K0.95×
29Oregon~10K0.95×
30Arkansas~10K0.95×
31Nebraska~6K0.95×
32Indiana~20K0.94×
33Idaho~6K0.94×
34Colorado~20K0.93×
35South Carolina~20K0.93×
36Mississippi~10K0.93×
37Louisiana~10K0.92×
38Ohio~30K0.91×
39New Hampshire~4K0.91×
40Maine~4K0.91×
41Iowa~9K0.90×
42Hawaii~5K0.90×
43West Virginia~5K0.89×
44South Dakota~3K0.89×
45North Dakota~2K0.89×
46Vermont~2K0.89×
47Minnesota~20K0.88×
48Alabama~20K0.88×
49Michigan~30K0.86×
50Montana~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Sangria, United States
0.84×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sangria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sangria audience
#·InterestCategoryAffinity×
01Restaurant DepotFood & Beverages16.83×
02Happy hourFood & Beverages5.06×
03PublixShopping3.52×
04BurlingtonFashion & Accessoires3.41×
05Take-outFood & Beverages3.38×
06DoordashFood & Beverages3.08×
07CocktailFood & Beverages2.91×
08FestivalMusic & Radio2.73×
09WalgreensShopping2.65×
10AldiShopping2.65×
11StarbucksFood & Beverages2.45×
12BarbecueFood & Beverages2.33×
13CelebrityMovies & TV2.00×
14New York CityTravel & Leisure2.00×
15XInternet & Social Media1.91×
16CuisineFood & Beverages1.89×
17Social networkInternet & Social Media1.80×
18United StatesTravel & Leisure1.78×
19InstagramInternet & Social Media1.76×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sangria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sangria audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.94×
Convenience OrientationPREMIUM1.85×
CreativityOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sangria audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
Risk AppetiteTHRILL0.92×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sangria have in United States?

Sangria has an estimated audience of 1,238,863 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sangria fans?

70.8% of Sangria fans are female, 29.2% are male, with an average age of 42.0 years.

03

Which brands do Sangria fans like most?

Sangria fans show strongest brand affinity for Restaurant Depot (16.83×), Take-out (3.38×), and Instagram (1.76×) over the country average.

04

Where do Sangria fans live in United States?

Sangria fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sangria fans also like?

Beyond Sangria itself, the audience over-indexes on Take-out (3.38×), Instagram (1.76×), Walgreens (2.65×), and Aldi (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Sangria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sangria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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