Sangria Audience in United States
Sangria has an estimated audience of 1,238,863 people in United States. 70.8% are female, 29.2% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Restaurant Depot, Take-out, Instagram, Walgreens, Aldi.
The average Sangria fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Restaurant Depot, Take-out, Instagram, with strongest over-indexing on Restaurant Depot (16.83× the country average). Demographically, the Sangria audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Sangria fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 42.0 |
| Estimated audience size | 1,238,863 |
Audience persona
The typical Sangria fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Restaurant Depot.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 163,718 | 1.2× |
| Texas | 128,561 | 1.21× |
| Florida | 107,637 | 1.28× |
| New York | 99,295 | 1.43× |
| Illinois | 47,709 | 1.16× |
| New Jersey | 44,513 | 1.41× |
| Georgia | 41,966 | 1.1× |
| Pennsylvania | 41,091 | 0.99× |
| North Carolina | 37,140 | 1× |
| Wisconsin | 36,721 | 1.97× |
| Ohio | 35,559 | 0.93× |
| Virginia | 30,940 | 1.03× |
| Michigan | 28,945 | 0.89× |
| Massachusetts | 28,632 | 1.17× |
| Arizona | 27,090 | 1.07× |
| Washington | 26,238 | 1.06× |
| Tennessee | 23,518 | 0.95× |
| Maryland | 23,175 | 1.09× |
| Indiana | 21,309 | 0.94× |
| Colorado | 20,233 | 1.04× |
| Missouri | 19,142 | 0.96× |
| South Carolina | 16,482 | 0.88× |
| Minnesota | 15,434 | 0.87× |
| Louisiana | 14,688 | 0.92× |
| Alabama | 13,940 | 0.81× |
| Connecticut | 13,895 | 1.12× |
| Kentucky | 13,779 | 0.89× |
| Oregon | 13,728 | 0.97× |
| Oklahoma | 13,250 | 0.96× |
| Nevada | 13,104 | 1.09× |
| Utah | 11,704 | 1.05× |
| Kansas | 9,870 | 1.01× |
| Arkansas | 9,268 | 0.91× |
| Iowa | 9,125 | 0.89× |
| Mississippi | 8,719 | 0.85× |
| Nebraska | 5,691 | 0.92× |
| New Mexico | 5,500 | 0.89× |
| Idaho | 5,227 | 0.84× |
| Hawaii | 4,905 | 0.92× |
| Washington, District of Columbia | 4,712 | 1.27× |
| Rhode Island | 4,503 | 1.14× |
| West Virginia | 4,401 | 0.76× |
| New Hampshire | 4,260 | 0.87× |
| Maine | 3,774 | 0.85× |
| Delaware | 3,001 | 0.88× |
| Montana | 2,675 | 0.78× |
| South Dakota | 2,181 | 0.76× |
| Alaska | 2,146 | 0.81× |
| North Dakota | 1,872 | 0.74× |
| Vermont | 1,569 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Restaurant Depot | 16.83× | Food & Beverages |
| Take-out | 3.38× | Food & Beverages |
| 1.76× | Internet & Social Media | |
| Walgreens | 2.65× | Shopping |
| Aldi | 2.65× | Shopping |
| Happy hour | 5.06× | Food & Beverages |
| United States | 1.78× | Travel & Leisure |
| Publix | 3.52× | Shopping |
| X | 1.91× | Internet & Social Media |
| Food | 1.57× | Food & Beverages |
| Celebrity | 2× | Movies & TV |
| Cocktail | 2.91× | Food & Beverages |
| Burlington | 3.41× | Fashion & Accessoires |
| Starbucks | 2.45× | Food & Beverages |
| Barbecue | 2.33× | Food & Beverages |
| New York City | 2× | Travel & Leisure |
| Festival | 2.73× | Music & Radio |
| Social network | 1.8× | Internet & Social Media |
| Cuisine | 1.89× | Food & Beverages |
| Doordash | 3.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| Healthy Lifestyle | BALANCE | 2.08 |
| Indulgence | JOY | 1.82 |
| Travelling | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Poland | 5.2% |
| United Kingdom | 4.9% |
See Sangria audiences in other countries
More Wine audiences in United States
- Sparkling wine (13,077,294)
- Red wine (11,604,953)
- Champagne (11,425,910)
- Dessert wine (8,592,314)
- White wine (8,410,621)
Frequently asked questions
How many fans does Sangria have in United States?
Sangria has an estimated audience of 1,238,863 people in United States, concentrated in California and Texas.
What is the gender split and age of Sangria fans?
70.8% of Sangria fans are female, 29.2% are male, with an average age of 42.0 years.
Which brands do Sangria fans like most?
Sangria fans show strongest brand affinity for Restaurant Depot (16.83×), Take-out (3.38×), and Instagram (1.76×) over the country average.
Where do Sangria fans live in United States?
Sangria fans in United States are most concentrated in California (reach 163,718), Texas (reach 128,561), and Florida (reach 107,637). These three regions account for the largest share of the active audience.
What other brands do Sangria fans also like?
Beyond Sangria itself, the audience over-indexes on Take-out (3.38×), Instagram (1.76×), Walgreens (2.65×), and Aldi (2.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sangria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.