Rascasse Audience Intelligence

Santa Barbara, California Audience in United States

A data profile of the people who buy, follow and care about Santa Barbara, California in United States — modelled from more than twelve digital signal sources. Santa Barbara, California has an estimated audience of 3,904,269 people in United States.

#128among City in United States#599among POI in United States#687in Travel & Leisure

The average Santa Barbara, California fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kimpton Hotels & Restaurants, Motel 6, Orbitz, with strongest over-indexing on Kimpton Hotels & Restaurants (31.63× the country average).

Demographically, the Santa Barbara, California audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Barbara, California fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kimpton Hotels & Restaurants.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Barbara, California profile in United States.

Audience size
3.9M
in United States
Gender
55.4%♀
44.6% male
Age
44.0
average years
Country rank
#8194
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Barbara, California fans

55.4% are female, 44.6% are male, average age 44.0.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Santa Barbara, California audience in United States
MetricValue
Female55.4%
Male44.6%
Average age44.0
Estimated audience size3,904,269
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Santa Barbara, California audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Santa Barbara, California audience comes from United States.

Worldwide audience distribution share by country for Santa Barbara, California
CountryShare
United States59.1%
Brazil9.5%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Barbara, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Barbara, California fans by region: top regions in United States
#RegionReachAffinity×
01California~3M8.24×
02Nevada~80K2.13×
03Washington~100K1.72×
04Arizona~100K1.60×
05Colorado~100K1.55×
06Oregon~70K1.54×
07Utah~50K1.35×
08Washington, District of Columbia~20K1.32×
09Hawaii~20K1.27×
10Idaho~20K1.19×
11Montana~10K1.16×
12Alaska~9K1.02×
13Massachusetts~80K1.00×
14New Mexico~20K0.98×
15New York~200K0.95×
16Vermont~6K0.93×
17Illinois~100K0.90×
18Texas~300K0.86×
19Minnesota~50K0.86×
20Virginia~80K0.82×
21Connecticut~30K0.82×
22Nebraska~20K0.81×
23Florida~200K0.79×
24New Jersey~80K0.78×
25Maine~10K0.76×
26Kansas~20K0.75×
27Rhode Island~9K0.75×
28New Hampshire~10K0.74×
29Maryland~50K0.70×
30Missouri~40K0.70×
31South Dakota~6K0.70×
32Wisconsin~40K0.69×
33Georgia~80K0.68×
34Iowa~20K0.68×
35Tennessee~50K0.66×
36North Dakota~5K0.66×
37Pennsylvania~90K0.65×
38North Carolina~70K0.64×
39Michigan~60K0.62×
40Oklahoma~30K0.62×
41Ohio~70K0.61×
42Louisiana~30K0.61×
43Arkansas~20K0.59×
44Indiana~40K0.58×
45South Carolina~30K0.58×
46Delaware~6K0.58×
47Kentucky~30K0.52×
48Mississippi~20K0.50×
49Alabama~30K0.48×
50West Virginia~9K0.47×
Fig. 06

Affinity by region

Affinity by region — Santa Barbara, California, United States
0.47×1.00×8.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Barbara, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Barbara, California audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure31.63×
02TravelzooTravel & Leisure9.54×
03Motel 6Travel & Leisure9.48×
04OrbitzTravel & Leisure5.72×
05TravelocityTravel & Leisure4.18×
06Alaska AirlinesTravel & Leisure3.55×
07First class travelTravel & Leisure2.92×
08Renewable energyBusiness & Career2.66×
09FedExBusiness & Career2.62×
10Discount storesShopping2.21×
11Panda ExpressFood & Beverages2.13×
12Nordstrom rackFashion & Accessoires2.11×
13Mortgage loansBusiness & Career2.04×
14AirbnbTravel & Leisure2.03×
15SubwayFood & Beverages1.92×
16Shopping mallsShopping1.86×
17Trader Joe'sShopping1.85×
18Pizza HutFood & Beverages1.79×
19VacationsTravel & Leisure1.62×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Barbara, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Barbara, California audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.55×
TravellingTHRILL1.54×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Barbara, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Pet OwnershipJOY0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Barbara, California have in United States?

Santa Barbara, California has an estimated audience of 3,904,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Santa Barbara, California fans?

55.4% of Santa Barbara, California fans are female, 44.6% are male, with an average age of 44.0 years.

03

Which brands do Santa Barbara, California fans like most?

Santa Barbara, California fans show strongest brand affinity for Kimpton Hotels & Restaurants (31.63×), Motel 6 (9.48×), and Orbitz (5.72×) over the country average.

04

Where do Santa Barbara, California fans live in United States?

Santa Barbara, California fans in United States are most concentrated in California (reach ~3M), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Barbara, California fans also like?

Beyond Santa Barbara, California itself, the audience over-indexes on Motel 6 (9.48×), Orbitz (5.72×), Airbnb (2.03×), and FedEx (2.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Barbara, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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