Santa Barbara, California Audience in United States

Santa Barbara, California logo

Santa Barbara, California has an estimated audience of 3,904,269 people in United States. 55.4% are female, 44.6% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Wok, Hibachi, Goop, Google Home.

The average Santa Barbara, California fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Wok, Hibachi, with strongest over-indexing on Governor of Michigan (16.4× the country average). Demographically, the Santa Barbara, California audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santa Barbara, California fans

Demographic split for Santa Barbara, California audience in United States
MetricValue
Female55.4%
Male44.6%
Average age44.0
Estimated audience size3,904,269

Audience persona

The typical Santa Barbara, California fan in United States is more female, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Santa Barbara, California in United States
RegionReachAffinity
California2,928,2027.73×
Texas306,3290.91×
New York221,7951.02×
Florida211,8390.8×
Washington144,3171.84×
Arizona127,1791.6×
Illinois122,7110.94×
Colorado101,4351.65×
Pennsylvania87,2200.66×
Georgia86,5500.72×
Nevada84,7412.24×
Virginia83,7540.88×
New Jersey79,9220.8×
Massachusetts77,9581.01×
Ohio75,7300.63×
North Carolina75,1480.64×
Oregon72,8541.63×
Michigan63,2060.62×
Tennessee50,8790.65×
Minnesota49,1110.88×
Utah48,8211.4×
Maryland47,4580.71×
Missouri43,4010.69×
Indiana40,4090.57×
Wisconsin39,3380.67×
South Carolina34,0040.58×
Connecticut32,2290.82×
Louisiana30,4060.6×
Oklahoma25,8280.6×
Alabama24,6880.45×
Kentucky23,7440.49×
Kansas22,7840.74×
Idaho22,0891.13×
Hawaii21,6131.29×
Iowa20,1390.63×
New Mexico18,3340.94×
Arkansas17,3990.54×
Washington, District of Columbia16,1881.38×
Nebraska14,7510.75×
Mississippi14,4370.45×
Montana11,7391.08×
New Hampshire10,4350.68×
Maine9,7410.7×
Rhode Island8,8560.71×
Alaska7,4880.9×
West Virginia6,3220.35×
Vermont6,1800.9×
South Dakota5,4290.6×
Delaware5,3170.49×
Wyoming4,6450.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Barbara, California audience
BrandAffinityCategory
Governor of Michigan16.4×Politics & Society
Wok13.54×Food & Beverages
Hibachi15.46×Food & Beverages
Goop10.33×Internet & Social Media
Google Home10.87×Technology & Electronics
headspace15.23×Health
Cherish (group)17.68×Music & Radio
Grinch6.16×Movies & TV
WKRN-TV9.93×Movies & TV
Vocal harmony6.56×Music & Radio
Hipster13.72×Politics & Society
Fairy godmother10.43×Literature
Israel2.76×Travel & Leisure
Grace Slick10.53×Music & Radio
Pro-Ject4.87×Music & Radio
TV Fanatic11.81×Movies & TV
El Paso County, Colorado13.53×Travel & Leisure
Guitarist (magazine)10.39×Music & Radio
Cryptic crossword13.87×Technology & Electronics
Ira Glass15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Barbara, California audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
Risk AppetiteTHRILL2.25
Design AffinityPREMIUM1.77
TravellingTHRILL1.55
Quality AwarenessPREMIUM1.34
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Santa Barbara, California
CountryShare
United States59.1%
Brazil9.5%
Italy3.1%

See Santa Barbara, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santa Barbara, California have in United States?

Santa Barbara, California has an estimated audience of 3,904,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Barbara, California fans?

55.4% of Santa Barbara, California fans are female, 44.6% are male, with an average age of 44.0 years.

Which brands do Santa Barbara, California fans like most?

Santa Barbara, California fans show strongest brand affinity for Governor of Michigan (16.4×), Wok (13.54×), and Hibachi (15.46×) over the country average.

Where do Santa Barbara, California fans live in United States?

Santa Barbara, California fans in United States are most concentrated in California (reach 2,928,202), Texas (reach 306,329), and New York (reach 221,795). These three regions account for the largest share of the active audience.

What other brands do Santa Barbara, California fans also like?

Beyond Santa Barbara, California itself, the audience over-indexes on Wok (13.54×), Hibachi (15.46×), Goop (10.33×), and Google Home (10.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Barbara, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.