Sayonara Audience in United States
Sayonara has an estimated audience of 321,654 people in United States. 85.2% are female, 14.8% are male, average age 27.0. Top regions: California, Texas, New York. Top brand affinities: Marlon Brando, Wide leg jeans, Sarah Hyland, Liga MX, AutoZone.
The average Sayonara fan in United States is 27.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Marlon Brando, Wide leg jeans, Sarah Hyland, with strongest over-indexing on Marlon Brando (21.11× the country average). Demographically, the Sayonara audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Mindfulness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Sayonara fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 27.0 |
| Estimated audience size | 321,654 |
Audience persona
The typical Sayonara fan in United States is more female, around 27.0 years old, with strong Mindfulness tendencies and a notable affinity for Marlon Brando.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,741 | 1.41× |
| Texas | 27,918 | 1.01× |
| New York | 23,441 | 1.3× |
| Florida | 22,296 | 1.02× |
| Illinois | 10,774 | 1.01× |
| Utah | 10,537 | 3.66× |
| Pennsylvania | 10,443 | 0.96× |
| Georgia | 10,297 | 1.04× |
| New Jersey | 8,958 | 1.09× |
| North Carolina | 8,791 | 0.91× |
| Ohio | 8,491 | 0.86× |
| Virginia | 7,982 | 1.02× |
| Michigan | 7,679 | 0.91× |
| Washington | 7,333 | 1.14× |
| Massachusetts | 6,909 | 1.09× |
| Arizona | 6,461 | 0.98× |
| Tennessee | 6,114 | 0.95× |
| Maryland | 5,787 | 1.05× |
| Colorado | 5,094 | 1× |
| Indiana | 4,909 | 0.84× |
| Missouri | 4,785 | 0.92× |
| Minnesota | 4,165 | 0.9× |
| Oregon | 4,122 | 1.12× |
| South Carolina | 4,039 | 0.83× |
| Wisconsin | 4,030 | 0.83× |
| Alabama | 3,600 | 0.8× |
| Louisiana | 3,480 | 0.84× |
| Kentucky | 3,417 | 0.85× |
| Connecticut | 3,369 | 1.04× |
| Nevada | 3,312 | 1.06× |
| Oklahoma | 3,202 | 0.9× |
| Arkansas | 2,269 | 0.86× |
| Hawaii | 2,162 | 1.56× |
| Iowa | 2,127 | 0.8× |
| Kansas | 2,098 | 0.83× |
| Mississippi | 1,910 | 0.72× |
| Idaho | 1,448 | 0.9× |
| Washington, District of Columbia | 1,314 | 1.36× |
| Nebraska | 1,272 | 0.79× |
| New Mexico | 1,238 | 0.77× |
| West Virginia | 1,123 | 0.75× |
| New Hampshire | 1,109 | 0.87× |
| Maine | 1,043 | 0.9× |
| Rhode Island | 1,030 | 1.01× |
| Montana | 813 | 0.91× |
| Delaware | 684 | 0.77× |
| Alaska | 624 | 0.91× |
| South Dakota | 559 | 0.75× |
| North Dakota | 480 | 0.73× |
| Vermont | 456 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marlon Brando | 21.11× | Movies & TV |
| Wide leg jeans | 60.95× | Fashion & Accessoires |
| Sarah Hyland | 13.54× | Movies & TV |
| Liga MX | 4.82× | Sports |
| AutoZone | 1.77× | Cars & Mobility |
| Wingstop | 1.85× | Food & Beverages |
| Reggaeton | 2.04× | Music & Radio |
| Below Deck | 7.37× | Movies & TV |
| Investment management | 1.8× | Business & Career |
| Fandango | 2.66× | Travel & Leisure |
| University of Georgia | 3.1× | Business & Career |
| Gas Monkey Garage | 6.74× | Fashion & Accessoires |
| 24 Hour Fitness | 1.66× | Sports |
| Discord | 1.67× | Internet & Social Media |
| Apartments.com | 2.09× | Home & Garden |
| The Hills | 1.98× | Movies & TV |
| Dude Perfect | 4.46× | Movies & TV |
| Kevin Durant | 1.73× | Sports |
| Universal Orlando | 1.82× | Travel & Leisure |
| Genderqueer | 2.39× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.84 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 9.3% |
| Brazil | 8.5% |
See Sayonara audiences in other countries
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Frequently asked questions
How many fans does Sayonara have in United States?
Sayonara has an estimated audience of 321,654 people in United States, concentrated in California and Texas.
What is the gender split and age of Sayonara fans?
85.2% of Sayonara fans are female, 14.8% are male, with an average age of 27.0 years.
Which brands do Sayonara fans like most?
Sayonara fans show strongest brand affinity for Marlon Brando (21.11×), Wide leg jeans (60.95×), and Sarah Hyland (13.54×) over the country average.
Where do Sayonara fans live in United States?
Sayonara fans in United States are most concentrated in California (reach 49,741), Texas (reach 27,918), and New York (reach 23,441). These three regions account for the largest share of the active audience.
What other brands do Sayonara fans also like?
Beyond Sayonara itself, the audience over-indexes on Wide leg jeans (60.95×), Sarah Hyland (13.54×), Liga MX (4.82×), and AutoZone (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sayonara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.