Rascasse Audience Intelligence

Sayonara Audience in United States

A data profile of the people who buy, follow and care about Sayonara in United States — modelled from more than twelve digital signal sources. Sayonara has an estimated audience of 345,156 people in United States.

#3996among Movie / TV Show / Series in United States#8191in Movies & TV

The average Sayonara fan in United States is 27.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Marlon Brando, Wide leg jeans, Liga MX, with strongest over-indexing on Marlon Brando (87.09× the country average).

Demographically, the Sayonara audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sayonara fan in United States is more female, around 27.0 years old, with strong Mindfulness tendencies and a notable affinity for Marlon Brando.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sayonara profile in United States.

Audience size
345K
in United States
Gender
85.2%♀
14.8% male
Age
27.0
average years
Country rank
#44956
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sayonara viewers

85.2% are female, 14.8% are male, average age 27.0.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Sayonara audience in United States
MetricValue
Female85.2%
Male14.8%
Average age27.0
Estimated audience size345,156
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Sayonara audience in United States
Age bracketShare%
16-1963%
20-2912%
30-3910%
40-4913%
50+3%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Sayonara audience comes from United States.

Worldwide audience distribution share by country for Sayonara
CountryShare
United States27.1%
Japan9.1%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sayonara audience in United States is strongest.

Fig. 05

Top regions by affinity

Sayonara fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K5.77×
02Hawaii~2K1.37×
03California~40K1.20×
04Washington, District of Columbia~1K1.20×
05New York~20K1.15×
06Washington~7K1.05×
07Oregon~4K1.03×
08Massachusetts~6K1.00×
09New Jersey~8K0.99×
10Connecticut~3K0.99×
11Maryland~5K0.98×
12Rhode Island~1K0.98×
13Alaska<1K0.98×
14Virginia~7K0.96×
15Montana<1K0.96×
16Colorado~5K0.95×
17Maine~1K0.95×
18Nevada~3K0.94×
19Vermont<1K0.94×
20Illinois~10K0.93×
21Georgia~9K0.93×
22Texas~30K0.92×
23Florida~20K0.92×
24Pennsylvania~10K0.92×
25Minnesota~4K0.92×
26Arizona~6K0.91×
27Missouri~5K0.91×
28New Hampshire~1K0.91×
29North Dakota<1K0.91×
30Idaho~1K0.90×
31Oklahoma~3K0.89×
32Kansas~2K0.89×
33North Carolina~9K0.88×
34Tennessee~6K0.88×
35Iowa~2K0.88×
36Louisiana~4K0.87×
37Nebraska~1K0.87×
38South Dakota<1K0.87×
39Wisconsin~4K0.86×
40Delaware<1K0.86×
41Michigan~7K0.85×
42Kentucky~3K0.85×
43Arkansas~2K0.85×
44Ohio~8K0.84×
45Indiana~5K0.83×
46South Carolina~4K0.83×
47West Virginia~1K0.83×
48Alabama~4K0.80×
49New Mexico~1K0.79×
50Mississippi~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Sayonara, United States
0.77×1.00×5.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sayonara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sayonara audience
#·InterestCategoryAffinity×
01Marlon BrandoMovies & TV87.09×
02Wide leg jeansFashion & Accessoires64.84×
03Wyndham Hotels & ResortsTravel & Leisure4.31×
04Liga MXSports4.01×
05GazeboHome & Garden3.77×
06DiscordInternet & Social Media3.20×
07University of WashingtonBusiness & Career3.06×
08ArubaTravel & Leisure3.00×
09Tom and JerryMovies & TV2.72×
10GenderqueerPolitics & Society2.38×
11FandangoTravel & Leisure2.28×
12University of GeorgiaBusiness & Career2.16×
13ReggaetonMusic & Radio2.11×
14WingstopFood & Beverages1.88×
15Carl's Jr.Food & Beverages1.73×
16AutoZoneCars & Mobility1.71×
17The HillsMovies & TV1.68×
18AllstateBusiness & Career1.59×
19Christmas GiftKids & Family1.59×
2024 Hour FitnessSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sayonara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sayonara audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
Social Media UsageJOY0.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sayonara audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.64×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sayonara have in United States?

Sayonara has an estimated audience of 345,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sayonara viewers?

85.2% of Sayonara fans are female, 14.8% are male, with an average age of 27.0 years.

03

Which brands do Sayonara fans like most?

Sayonara fans show strongest brand affinity for Marlon Brando (87.09×), Wide leg jeans (64.84×), and Liga MX (4.01×) over the country average.

04

Where do Sayonara fans live in United States?

Sayonara fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sayonara fans also like?

Beyond Sayonara itself, the audience over-indexes on Wide leg jeans (64.84×), Liga MX (4.01×), AutoZone (1.71×), and Wingstop (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Sayonara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sayonara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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