Schwinn Bicycle Company Audience in United States

Schwinn Bicycle Company has an estimated audience of 592,154 people in United States. 39.5% are female, 60.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Single track (mountain biking), Planet Fitness, Matthew Stafford, Honda HR-V.

The average Schwinn Bicycle Company fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Single track (mountain biking), Planet Fitness, with strongest over-indexing on Kia Sportage (21.88× the country average). Demographically, the Schwinn Bicycle Company audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Schwinn Bicycle Company fans

Demographic split for Schwinn Bicycle Company audience in United States
MetricValue
Female39.5%
Male60.5%
Average age41.3
Estimated audience size592,154

Audience persona

The typical Schwinn Bicycle Company fan in United States is more male, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Schwinn Bicycle Company in United States
RegionReachAffinity
California85,8621.32×
Texas59,6411.17×
Florida46,6961.16×
New York31,8640.96×
Illinois31,2001.58×
Michigan21,1401.37×
Ohio20,8091.14×
Pennsylvania19,9761×
North Carolina16,6790.94×
New Jersey15,7001.04×
Georgia15,6760.86×
Indiana15,0471.39×
Arizona13,4831.12×
Virginia12,4770.87×
Massachusetts11,3690.97×
Washington11,0370.93×
Tennessee10,8400.91×
Minnesota10,2041.2×
Wisconsin10,1701.14×
Colorado9,5131.02×
Maryland8,9940.88×
Missouri8,7980.92×
Louisiana8,1161.06×
South Carolina7,9440.89×
Kentucky7,8801.06×
Alabama7,4610.9×
Oklahoma6,8141.04×
Oregon6,6740.98×
Nevada6,1121.07×
Iowa5,7961.19×
Connecticut5,5510.93×
Utah5,1980.98×
Arkansas4,7310.97×
Kansas4,6941.01×
Mississippi4,0290.83×
Nebraska3,1361.06×
New Mexico3,0371.02×
Idaho2,7930.94×
West Virginia2,3490.85×
New Hampshire2,0810.89×
Hawaii2,0170.79×
Maine1,8020.85×
Rhode Island1,7530.93×
Montana1,6180.99×
Delaware1,4290.87×
North Dakota1,2771.05×
South Dakota1,2760.93×
Washington, District of Columbia1,2460.7×
Alaska1,1410.9×
Vermont6910.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schwinn Bicycle Company audience
BrandAffinityCategory
Kia Sportage21.88×Cars & Mobility
Single track (mountain biking)19.99×Sports
Planet Fitness2.76×Sports
Matthew Stafford8.66×Sports
Honda HR-V15×Cars & Mobility
J&P Cycles20.17×Cars & Mobility
George Orwell13.73×Literature
PSV Eindhoven19.39×Sports
Livemusic2.62×Music & Radio
Khabib Nurmagomedov12.02×Sports
Happiness1.56×Health
Indoor cycling7.21×Sports
Pre-school playgroup14.9×Kids & Family
Pickleball5.05×Sports
Jeep Grand Cherokee4.69×Cars & Mobility
EBay1.53×Shopping
Dollar General1.65×Shopping
AutoZone1.69×Cars & Mobility
Recreation1.58×Travel & Leisure
BlenderBottle19.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schwinn Bicycle Company audience
TraitClusterScore
Price SensitivityPREMIUM1.46
Convenience OrientationPREMIUM1.35
IndulgenceJOY1.29
PatriotismCONSERVATISM1.28
Family OrientationCONSERVATISM1.28
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Schwinn Bicycle Company
CountryShare
United States64.4%
Mexico6.3%
United Kingdom5.7%

See Schwinn Bicycle Company audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Schwinn Bicycle Company have in United States?

Schwinn Bicycle Company has an estimated audience of 592,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Schwinn Bicycle Company fans?

39.5% of Schwinn Bicycle Company fans are female, 60.5% are male, with an average age of 41.3 years.

Which brands do Schwinn Bicycle Company fans like most?

Schwinn Bicycle Company fans show strongest brand affinity for Kia Sportage (21.88×), Single track (mountain biking) (19.99×), and Planet Fitness (2.76×) over the country average.

Where do Schwinn Bicycle Company fans live in United States?

Schwinn Bicycle Company fans in United States are most concentrated in California (reach 85,862), Texas (reach 59,641), and Florida (reach 46,696). These three regions account for the largest share of the active audience.

What other brands do Schwinn Bicycle Company fans also like?

Beyond Schwinn Bicycle Company itself, the audience over-indexes on Single track (mountain biking) (19.99×), Planet Fitness (2.76×), Matthew Stafford (8.66×), and Honda HR-V (15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schwinn Bicycle Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.