Rascasse Audience Intelligence

Schwinn Bicycle Company Target Market in United States

A data profile of the people who buy, follow and care about Schwinn Bicycle Company in United States — modelled from more than twelve digital signal sources. Schwinn Bicycle Company has an estimated audience of 601,434 people in United States.

#11among Bicycle in United States#3391among Brand in United States#949in Cars & Mobility

The average Schwinn Bicycle Company fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single track (mountain biking), George Orwell, J&P Cycles, with strongest over-indexing on Single track (mountain biking) (19.39× the country average).

Demographically, the Schwinn Bicycle Company audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schwinn Bicycle Company fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Single track (mountain biking).

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schwinn Bicycle Company profile in United States.

Audience size
601K
in United States
Gender
39.5%♀
60.5% male
Age
41.3
average years
Country rank
#32767
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schwinn Bicycle Company

39.5% are female, 60.5% are male, average age 41.3.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Schwinn Bicycle Company audience in United States
MetricValue
Female39.5%
Male60.5%
Average age41.3
Estimated audience size601,434
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Schwinn Bicycle Company audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4920%
50+29%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Schwinn Bicycle Company audience comes from United States.

Worldwide audience distribution share by country for Schwinn Bicycle Company
CountryShare
United States64.6%
Mexico6.5%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schwinn Bicycle Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Schwinn Bicycle Company customers by region in United States
#RegionReachAffinity×
01Illinois~30K1.50×
02Michigan~20K1.34×
03Indiana~10K1.32×
04California~80K1.27×
05Minnesota~10K1.20×
06Iowa~6K1.17×
07Texas~60K1.12×
08Wisconsin~10K1.12×
09Florida~40K1.11×
10Ohio~20K1.08×
11Nebraska~3K1.08×
12Arizona~10K1.07×
13Louisiana~8K1.07×
14North Dakota~1K1.07×
15Kentucky~8K1.06×
16South Dakota~1K1.05×
17Oregon~7K1.03×
18Nevada~6K1.03×
19Oklahoma~7K1.02×
20Arkansas~5K1.02×
21New Mexico~3K1.02×
22New Jersey~20K1.00×
23Kansas~5K1.00×
24Colorado~9K0.99×
25Alaska~1K0.99×
26Pennsylvania~20K0.97×
27Utah~5K0.97×
28Massachusetts~10K0.96×
29Idaho~3K0.96×
30Rhode Island~2K0.96×
31Montana~2K0.96×
32Connecticut~6K0.95×
33Washington~10K0.94×
34Missouri~9K0.94×
35West Virginia~3K0.93×
36Delaware~2K0.93×
37North Carolina~20K0.92×
38New York~30K0.91×
39Tennessee~10K0.91×
40Alabama~8K0.91×
41New Hampshire~2K0.91×
42Maine~2K0.91×
43South Carolina~8K0.89×
44Virginia~10K0.87×
45Maryland~9K0.87×
46Mississippi~4K0.87×
47Hawaii~2K0.86×
48Georgia~20K0.85×
49Vermont<1K0.83×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Schwinn Bicycle Company, United States
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schwinn Bicycle Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schwinn Bicycle Company audience
#·InterestCategoryAffinity×
01J&P CyclesCars & Mobility21.32×
02Single track (mountain biking)Sports19.39×
03BlenderBottleHome & Garden19.39×
04George OrwellLiterature16.96×
05ShimanoCars & Mobility6.56×
06Charging stationTechnology & Electronics6.35×
07MopedCars & Mobility6.24×
08Matthew StaffordSports5.96×
09PickleballSports4.95×
10Discount TireShopping2.89×
11Microwave ovenHome & Garden2.38×
12United Parcel ServiceBusiness & Career2.14×
13BicycleCars & Mobility2.12×
14AuctionShopping2.01×
15Hardware storeHome & Garden1.99×
16Discount storesShopping1.95×
17Planet FitnessSports1.58×
18Dollar GeneralShopping1.56×
19Home AppliancesHome & Garden1.52×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schwinn Bicycle Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schwinn Bicycle Company audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Price SensitivityPREMIUM1.57×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schwinn Bicycle Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Social Media UsageJOY0.85×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schwinn Bicycle Company's target market in United States?

Schwinn Bicycle Company's target market in United States covers an estimated 601,434 people, concentrated in California and Texas.

02

What is the gender split and age of Schwinn Bicycle Company customers?

39.5% of the Schwinn Bicycle Company audience are female, 60.5% are male, with an average age of 41.3 years.

03

Which brands do Schwinn Bicycle Company fans like most?

Schwinn Bicycle Company fans show strongest brand affinity for Single track (mountain biking) (19.39×), George Orwell (16.96×), and J&P Cycles (21.32×) over the country average.

04

Where do Schwinn Bicycle Company fans live in United States?

Schwinn Bicycle Company fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Schwinn Bicycle Company fans also like?

Beyond Schwinn Bicycle Company itself, the audience over-indexes on George Orwell (16.96×), J&P Cycles (21.32×), Discount Tire (2.89×), and Pickleball (4.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Schwinn Bicycle Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schwinn Bicycle Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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