Rascasse Audience Intelligence

Scientist Audience in United States

A data profile of the people who buy, follow and care about Scientist in United States — modelled from more than twelve digital signal sources. Scientist has an estimated audience of 10,264,948 people in United States.

The average Scientist fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Genetics, Sustainable energy, with strongest over-indexing on Reddit (2.23× the country average).

Demographically, the Scientist audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scientist fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Reddit.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scientist profile in United States.

Audience size
10.3M
in United States
Gender
49.3%
50.7% male
Age
43.2
average years
Country rank
#3485
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scientist fans

49.3% are female, 50.7% are male, average age 43.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Scientist audience in United States
MetricValue
Female49.3%
Male50.7%
Average age43.2
Estimated audience size10,264,948
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Scientist audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Scientist audience comes from United States.

Worldwide audience distribution share by country for Scientist
CountryShare
United States33.9%
United Kingdom7.1%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scientist audience in United States is strongest.

Fig. 05

Top regions by affinity

Scientist fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.25×
02California~1.5M1.24×
03New Mexico~60K1.18×
04Indiana~200K1.17×
05Kansas~90K1.17×
06Oklahoma~100K1.16×
07Georgia~400K1.15×
08North Carolina~400K1.14×
09Arizona~200K1.13×
10Maryland~200K1.13×
11Mississippi~90K1.12×
12Pennsylvania~400K1.10×
13Kentucky~100K1.10×
14Florida~800K1.09×
15Washington~200K1.09×
16West Virginia~50K1.08×
17North Dakota~20K1.08×
18Virginia~300K1.06×
19Alabama~200K1.06×
20Ohio~300K1.05×
21Alaska~20K1.04×
22Illinois~400K1.03×
23South Carolina~200K1.02×
24New Jersey~300K1.01×
25Missouri~200K1.01×
26Louisiana~100K1.01×
27Nevada~100K1.00×
28Nebraska~50K0.98×
29Hawaii~40K0.98×
30Michigan~300K0.97×
31Oregon~100K0.97×
32Arkansas~80K0.97×
33Massachusetts~200K0.95×
34Idaho~50K0.95×
35South Dakota~20K0.95×
36Utah~90K0.94×
37Wyoming~10K0.93×
38Minnesota~100K0.92×
39Montana~30K0.92×
40Delaware~30K0.92×
41Tennessee~200K0.91×
42Iowa~80K0.91×
43New York~500K0.90×
44Wisconsin~100K0.88×
45Maine~30K0.86×
46Rhode Island~30K0.86×
47Connecticut~90K0.85×
48Colorado~100K0.84×
49Washington, District of Columbia~30K0.83×
50New Hampshire~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Scientist, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scientist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scientist audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV5.88×
02Guillermo del ToroMovies & TV5.84×
03PoliticoPolitics & Society3.91×
04Robert RedfordMovies & TV3.06×
05Drudge ReportSports3.04×
06Sustainable energyHome & Garden3.01×
07New York PostNews2.57×
08GeneticsKids & Family2.45×
09Renewable energyBusiness & Career2.45×
10The Washington PostNews2.43×
11Diane KeatonMovies & TV2.30×
12RedditInternet & Social Media2.23×
13Online newspaperNews2.06×
14NostalgiaHome & Garden2.04×
15Joe BidenPolitics & Society1.89×
16Fox News ChannelMovies & TV1.84×
17Real propertyHome & Garden1.83×
18Nonprofit organizationPolitics & Society1.68×
19SubwayFood & Beverages1.62×
20TraditionPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scientist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Scientist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
SustainabilityBALANCE1.63×
IndividualismJOY1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Scientist audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Scientist have in United States?

Scientist has an estimated audience of 10,264,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scientist fans?

49.3% of Scientist fans are female, 50.7% are male, with an average age of 43.2 years.

03

Which brands do Scientist fans like most?

Scientist fans show strongest brand affinity for Reddit (2.23×), Genetics (2.45×), and Sustainable energy (3.01×) over the country average.

04

Where do Scientist fans live in United States?

Scientist fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Scientist fans also like?

Beyond Scientist itself, the audience over-indexes on Genetics (2.45×), Sustainable energy (3.01×), Robert Redford (3.06×), and Nonprofit organization (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scientist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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