Scientist Audience in United States

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Scientist has an estimated audience of 10,264,948 people in United States. 49.3% are female, 50.7% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Israel, Jeep Wagoneer, Grace Slick, Home staging.

The average Scientist fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Israel, Jeep Wagoneer, with strongest over-indexing on Lulu 黃路梓茵 (5.88× the country average). Demographically, the Scientist audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Scientist fans

Demographic split for Scientist audience in United States
MetricValue
Female49.3%
Male50.7%
Average age43.2
Estimated audience size10,264,948

Audience persona

The typical Scientist fan in United States is balanced, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Scientist in United States
RegionReachAffinity
California1,487,8951.32×
Texas1,152,0961.31×
Florida935,6241.35×
New York604,2311.05×
Georgia388,2921.23×
Pennsylvania366,0661.06×
North Carolina358,3651.16×
Illinois340,7951×
Ohio309,6090.98×
Virginia282,2581.13×
Michigan269,6861×
New Jersey262,0031×
Washington245,0361.19×
Arizona240,5641.15×
Maryland214,5311.22×
Tennessee212,4841.03×
Massachusetts207,0901.02×
Indiana196,5701.05×
Missouri168,7861.02×
Alabama149,4761.04×
South Carolina148,0550.96×
Oklahoma137,1651.2×
Louisiana136,4041.03×
Colorado136,3490.84×
Kentucky133,6031.04×
Minnesota133,0240.9×
Wisconsin132,4220.86×
Oregon115,9080.99×
Nevada106,2831.07×
Connecticut95,8230.93×
Mississippi93,9561.11×
Utah90,3580.98×
Kansas87,8911.09×
Arkansas77,5200.92×
Iowa74,0380.88×
New Mexico57,8181.12×
West Virginia55,1161.15×
Idaho46,4110.9×
Nebraska45,5510.88×
Hawaii44,0391×
Washington, District of Columbia30,4240.99×
New Hampshire30,2300.75×
Maine29,0400.79×
Rhode Island27,1910.83×
Delaware23,5150.83×
Montana22,5890.79×
Alaska19,3930.88×
South Dakota18,7000.79×
North Dakota18,0680.86×
Vermont11,5370.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scientist audience
BrandAffinityCategory
Lulu 黃路梓茵5.88×Movies & TV
Israel2.73×Travel & Leisure
Jeep Wagoneer4.34×Cars & Mobility
Grace Slick5.88×Music & Radio
Home staging3.49×Home & Garden
Chromebook3.56×Technology & Electronics
Vocal harmony2.34×Music & Radio
Home Bargains5.88×Shopping
Jesse Plemons1.7×Movies & TV
Grinch1.94×Movies & TV
Nebraska Cornhuskers football1.74×Sports
Lindy Hop4.75×Music & Radio
Urban horticulture1.69×Home & Garden
The Halal Guys3.02×Food & Beverages
Corona (band)2.57×Music & Radio
Steampunk2.19×Fashion & Accessoires
Goop2.34×Internet & Social Media
Grammarly2.01×Business & Career
Wok2.79×Food & Beverages
Strategic human resource planning3.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scientist audience
TraitClusterScore
SustainabilityBALANCE1.45
Risk AppetiteTHRILL1.45
IndividualismJOY1.4
Need for SecurityCONSERVATISM1.25
TravellingTHRILL1.23
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Scientist
CountryShare
United States33.9%
United Kingdom7.1%
India3.2%

See Scientist audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Scientist have in United States?

Scientist has an estimated audience of 10,264,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Scientist fans?

49.3% of Scientist fans are female, 50.7% are male, with an average age of 43.2 years.

Which brands do Scientist fans like most?

Scientist fans show strongest brand affinity for Lulu 黃路梓茵 (5.88×), Israel (2.73×), and Jeep Wagoneer (4.34×) over the country average.

Where do Scientist fans live in United States?

Scientist fans in United States are most concentrated in California (reach 1,487,895), Texas (reach 1,152,096), and Florida (reach 935,624). These three regions account for the largest share of the active audience.

What other brands do Scientist fans also like?

Beyond Scientist itself, the audience over-indexes on Israel (2.73×), Jeep Wagoneer (4.34×), Grace Slick (5.88×), and Home staging (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scientist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.