Rascasse Audience Intelligence

Scottsdale, Arizona Audience in United States

A data profile of the people who buy, follow and care about Scottsdale, Arizona in United States — modelled from more than twelve digital signal sources. Scottsdale, Arizona has an estimated audience of 6,821,852 people in United States.

#80among City in United States#336among POI in United States#437in Travel & Leisure

The average Scottsdale, Arizona fan in United States is 44.7 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Masters Tournament, Ryder Cup, Discount Tire, with strongest over-indexing on Masters Tournament (3.62× the country average).

Demographically, the Scottsdale, Arizona audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scottsdale, Arizona fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Masters Tournament.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scottsdale, Arizona profile in United States.

Audience size
6.8M
in United States
Gender
48.3%♀
51.7% male
Age
44.7
average years
Country rank
#5131
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scottsdale, Arizona fans

48.3% are female, 51.7% are male, average age 44.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Scottsdale, Arizona audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size6,821,852
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Scottsdale, Arizona audience in United States
Age bracketShare%
16-199%
20-2916%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Scottsdale, Arizona audience comes from United States.

Worldwide audience distribution share by country for Scottsdale, Arizona
CountryShare
United States78.5%
United Kingdom4.3%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scottsdale, Arizona audience in United States is strongest.

Fig. 05

Top regions by affinity

Scottsdale, Arizona fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~1.5M11.31×
02New Mexico~60K1.61×
03Washington~200K1.47×
04Idaho~50K1.37×
05Nevada~80K1.29×
06Colorado~100K1.27×
07California~900K1.26×
08Montana~20K1.25×
09Utah~70K1.22×
10Oregon~80K1.07×
11Illinois~200K1.04×
12Alaska~10K1.00×
13Wyoming~10K0.99×
14South Dakota~20K0.97×
15North Dakota~10K0.97×
16Minnesota~90K0.96×
17Nebraska~30K0.96×
18Washington, District of Columbia~20K0.91×
19Iowa~50K0.89×
20Wisconsin~90K0.87×
21Kansas~50K0.87×
22Hawaii~20K0.83×
23New York~300K0.79×
24Texas~500K0.78×
25Michigan~100K0.78×
26Massachusetts~100K0.78×
27Missouri~80K0.76×
28Oklahoma~60K0.76×
29New Jersey~100K0.75×
30Connecticut~50K0.75×
31Georgia~200K0.73×
32Indiana~90K0.73×
33New Hampshire~20K0.72×
34Rhode Island~20K0.70×
35Pennsylvania~200K0.68×
36Ohio~100K0.68×
37Tennessee~90K0.68×
38Arkansas~40K0.68×
39Maine~20K0.68×
40Delaware~10K0.67×
41Virginia~100K0.65×
42Louisiana~60K0.65×
43Florida~300K0.64×
44Mississippi~40K0.64×
45Kentucky~50K0.63×
46Maryland~70K0.60×
47West Virginia~20K0.60×
48South Carolina~60K0.58×
49North Carolina~100K0.57×
50Alabama~50K0.55×
Fig. 06

Affinity by region

Affinity by region — Scottsdale, Arizona, United States
0.55×1.00×11.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scottsdale, Arizona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scottsdale, Arizona audience
#·InterestCategoryAffinity×
01CD playerTechnology & Electronics8.65×
02Utah MammothSports8.53×
03Arizona DiamondbacksSports5.31×
04Ryder CupSports5.09×
05Masters TournamentSports3.62×
06Discount TireShopping2.85×
07Anne HathawayMovies & TV2.41×
08FedExBusiness & Career2.24×
09InnovationBusiness & Career2.15×
10Real propertyHome & Garden2.14×
11Solar energyHome & Garden2.04×
12Diaper bagKids & Family1.95×
13Renewable energyBusiness & Career1.89×
14Bass guitarMusic & Radio1.86×
15PGA TourSports1.78×
16TicketmasterTravel & Leisure1.68×
17NHLSports1.66×
18Planet FitnessSports1.59×
19United Parcel ServiceBusiness & Career1.59×
20LodgingTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scottsdale, Arizona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scottsdale, Arizona audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Family OrientationCONSERVATISM1.37×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scottsdale, Arizona audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
SustainabilityBALANCE0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scottsdale, Arizona have in United States?

Scottsdale, Arizona has an estimated audience of 6,821,852 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Scottsdale, Arizona fans?

48.3% of Scottsdale, Arizona fans are female, 51.7% are male, with an average age of 44.7 years.

03

Which brands do Scottsdale, Arizona fans like most?

Scottsdale, Arizona fans show strongest brand affinity for Masters Tournament (3.62×), Ryder Cup (5.09×), and Discount Tire (2.85×) over the country average.

04

Where do Scottsdale, Arizona fans live in United States?

Scottsdale, Arizona fans in United States are most concentrated in Arizona (reach ~1.5M), California (reach ~900K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Scottsdale, Arizona fans also like?

Beyond Scottsdale, Arizona itself, the audience over-indexes on Ryder Cup (5.09×), Discount Tire (2.85×), Utah Mammoth (8.53×), and FedEx (2.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scottsdale, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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