Scottsdale, Arizona Audience in United States

Scottsdale, Arizona has an estimated audience of 6,821,852 people in United States. 48.3% are female, 51.7% are male, average age 44.7. Top regions: Arizona, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, David Spade, Diane Keaton.

The average Scottsdale, Arizona fan in United States is 44.7 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (13.83× the country average). Demographically, the Scottsdale, Arizona audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Scottsdale, Arizona fans

Demographic split for Scottsdale, Arizona audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size6,821,852

Audience persona

The typical Scottsdale, Arizona fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Scottsdale, Arizona in United States
RegionReachAffinity
Arizona1,736,47412.47×
California1,044,5811.39×
Texas457,4310.78×
New York294,0750.77×
Florida275,9120.6×
Illinois249,0411.1×
Washington223,5071.63×
Colorado148,0541.38×
Pennsylvania146,4530.64×
Georgia146,1370.7×
Michigan121,1020.68×
New Jersey118,5920.68×
Ohio117,8890.56×
North Carolina103,2580.5×
Virginia100,6140.61×
Minnesota98,0821×
Massachusetts97,1860.72×
Wisconsin88,1700.86×
Nevada87,9501.33×
Oregon83,8171.07×
Tennessee78,1170.57×
Utah76,8721.26×
Indiana73,8070.59×
Missouri71,0860.65×
Maryland60,9750.52×
New Mexico56,5291.65×
Oklahoma49,1310.65×
South Carolina45,5200.44×
Connecticut42,6290.62×
Idaho42,2991.24×
Kansas42,0380.78×
Iowa42,0290.75×
Louisiana40,8080.46×
Kentucky35,5240.42×
Nebraska31,1040.91×
Alabama29,8310.31×
Arkansas26,6570.47×
Montana24,2911.28×
Hawaii21,7230.74×
Washington, District of Columbia18,0230.88×
Mississippi18,0220.32×
New Hampshire14,0100.52×
South Dakota13,9700.89×
Alaska12,7260.87×
North Dakota12,2550.87×
Maine10,6640.44×
Rhode Island10,2040.47×
West Virginia9,0880.29×
Wyoming8,1820.81×
Delaware7,5200.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scottsdale, Arizona audience
BrandAffinityCategory
Capital One13.83×Business & Career
Google Maps11.03×Internet & Social Media
CarGurus14.54×Cars & Mobility
David Spade43.04×Movies & TV
Diane Keaton13.31×Movies & TV
Indeed.com8.47×Business & Career
Aaron Rodgers13.1×Sports
Bruce Willis14.58×Movies & TV
Beetlejuice8.9×Movies & TV
AccuWeather11.47×Home & Garden
Circle K12.28×Shopping
DeviantArt11.87×Internet & Social Media
Emma Stone17.21×Movies & TV
Billy Bob Thornton13.57×Movies & TV
Google News9.06×News
Enterprise Rent-A-Car9.18×Cars & Mobility
Ozzy Osbourne13.82×Music & Radio
Demi Moore13.48×Movies & TV
Clint Eastwood12.85×Movies & TV
Margot Robbie13.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scottsdale, Arizona audience
TraitClusterScore
Risk AppetiteTHRILL1.36
TravellingTHRILL1.36
Early Adopter MentalityPOWER1.34
PatriotismCONSERVATISM1.3
Community OrientationOPEN1.29
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Scottsdale, Arizona
CountryShare
United States78.6%
United Kingdom4.3%
Canada3.0%

See Scottsdale, Arizona audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Scottsdale, Arizona have in United States?

Scottsdale, Arizona has an estimated audience of 6,821,852 people in United States, concentrated in Arizona and California.

What is the gender split and age of Scottsdale, Arizona fans?

48.3% of Scottsdale, Arizona fans are female, 51.7% are male, with an average age of 44.7 years.

Which brands do Scottsdale, Arizona fans like most?

Scottsdale, Arizona fans show strongest brand affinity for Capital One (13.83×), Google Maps (11.03×), and CarGurus (14.54×) over the country average.

Where do Scottsdale, Arizona fans live in United States?

Scottsdale, Arizona fans in United States are most concentrated in Arizona (reach 1,736,474), California (reach 1,044,581), and Texas (reach 457,431). These three regions account for the largest share of the active audience.

What other brands do Scottsdale, Arizona fans also like?

Beyond Scottsdale, Arizona itself, the audience over-indexes on Google Maps (11.03×), CarGurus (14.54×), David Spade (43.04×), and Diane Keaton (13.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scottsdale, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.