Scrubber Audience in United States

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Scrubber has an estimated audience of 1,885,792 people in United States. 79.0% are female, 21.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Scrubber fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Scrubber audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Scrubber fans

Demographic split for Scrubber audience in United States
MetricValue
Female79.0%
Male21.0%
Average age41.9
Estimated audience size1,885,792

Audience persona

The typical Scrubber fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Scrubber in United States
RegionReachAffinity
California302,0291.46×
Texas230,1161.42×
Florida148,5741.16×
New York113,5371.08×
Illinois71,2921.13×
Georgia70,9891.22×
Pennsylvania64,5691.02×
Virginia60,3271.31×
North Carolina56,8041×
Ohio55,5520.96×
New Jersey51,5621.08×
Michigan49,8121.01×
Arizona44,4041.15×
Washington41,8971.11×
Missouri36,7371.21×
Kentucky36,5901.55×
Indiana36,3891.06×
Tennessee36,2490.96×
Maryland34,6431.07×
Massachusetts32,1900.87×
South Carolina29,6521.05×
Louisiana26,7371.1×
Alabama26,3241×
Minnesota25,8380.96×
Colorado25,4160.86×
Wisconsin24,6720.87×
Oregon19,6070.91×
Oklahoma19,5940.94×
Nevada19,0971.05×
Utah16,8661×
Arkansas15,6691.01×
Connecticut15,0000.79×
Kansas14,5520.98×
Mississippi14,1680.91×
Iowa13,8150.89×
Hawaii11,7921.45×
New Mexico9,5791.01×
Nebraska9,0520.96×
Idaho7,9350.84×
Washington, District of Columbia7,4911.32×
West Virginia6,6840.76×
New Hampshire4,7200.64×
Delaware4,4220.85×
North Dakota4,1911.08×
Rhode Island4,1780.7×
Alaska3,8110.94×
Maine3,6060.53×
South Dakota3,2790.75×
Wyoming2,5100.9×
Montana2,4920.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scrubber audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)17.29×Movies & TV
Graham Coxon10.93×Music & Radio
Cachorro1.64×Pets & Animals
English literature2.07×Literature
CAC 401.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scrubber audience
TraitClusterScore
CreativityOPEN1.36
Design AffinityPREMIUM1.28
Price SensitivityPREMIUM1.25
DIY MentalityTHRILL1.19
Healthy LifestyleBALANCE1.13
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Scrubber
CountryShare
United States54.9%
Ukraine9.4%
Italy7.0%

See Scrubber audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Scrubber have in United States?

Scrubber has an estimated audience of 1,885,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Scrubber fans?

79.0% of Scrubber fans are female, 21.0% are male, with an average age of 41.9 years.

Which brands do Scrubber fans like most?

Scrubber fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Scrubber fans live in United States?

Scrubber fans in United States are most concentrated in California (reach 302,029), Texas (reach 230,116), and Florida (reach 148,574). These three regions account for the largest share of the active audience.

What other brands do Scrubber fans also like?

Beyond Scrubber itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrubber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.