Rascasse Audience Intelligence

Scrubber Audience in United States

A data profile of the people who buy, follow and care about Scrubber in United States — modelled from more than twelve digital signal sources. Scrubber has an estimated audience of 1,885,792 people in United States.

#6527among Topic in United States#824in Home & Garden

The average Scrubber fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ace Hardware, Menards, IKEA, with strongest over-indexing on Ace Hardware (7.14× the country average).

Demographically, the Scrubber audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scrubber fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Ace Hardware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scrubber profile in United States.

Audience size
1.9M
in United States
Gender
79.0%♀
21.0% male
Age
41.9
average years
Country rank
#14916
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scrubber fans

79.0% are female, 21.0% are male, average age 41.9.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Scrubber audience in United States
MetricValue
Female79.0%
Male21.0%
Average age41.9
Estimated audience size1,885,792
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Scrubber audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Scrubber audience comes from United States.

Worldwide audience distribution share by country for Scrubber
CountryShare
United States54.9%
Ukraine9.4%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scrubber audience in United States is strongest.

Fig. 05

Top regions by affinity

Scrubber fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.36×
02California~300K1.33×
03Hawaii~10K1.32×
04Kentucky~30K1.24×
05Georgia~70K1.18×
06Virginia~50K1.15×
07Florida~100K1.12×
08Louisiana~30K1.12×
09Illinois~70K1.10×
10Arizona~40K1.09×
11Washington, District of Columbia~6K1.07×
12Missouri~30K1.06×
13Arkansas~20K1.06×
14Indiana~40K1.05×
15Washington~40K1.04×
16Maryland~30K1.04×
17South Carolina~30K1.04×
18New Jersey~50K1.03×
19Alabama~30K1.03×
20Nevada~20K1.02×
21New Mexico~10K1.02×
22North Dakota~4K1.02×
23North Carolina~60K1.01×
24Kansas~20K1.01×
25New York~100K1.00×
26Pennsylvania~60K1.00×
27Alaska~4K1.00×
28Michigan~50K0.99×
29Minnesota~30K0.98×
30Utah~20K0.98×
31Mississippi~20K0.98×
32Nebraska~9K0.98×
33Ohio~60K0.97×
34Tennessee~40K0.97×
35Oklahoma~20K0.97×
36South Dakota~4K0.97×
37West Virginia~8K0.96×
38Delaware~5K0.96×
39Iowa~10K0.95×
40Rhode Island~6K0.95×
41Vermont~3K0.95×
42Oregon~20K0.94×
43Idaho~9K0.94×
44Wisconsin~30K0.91×
45Montana~5K0.91×
46Connecticut~20K0.90×
47New Hampshire~7K0.89×
48Maine~6K0.89×
49Massachusetts~30K0.88×
50Colorado~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Scrubber, United States
0.88×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scrubber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scrubber audience
#·InterestCategoryAffinity×
01Ace HardwareHome & Garden7.14×
02MenardsHome & Garden3.04×
03Microwave ovenHome & Garden2.96×
04HairbrushBeauty & Wellness2.81×
05QVCMovies & TV2.76×
06Hair ironBeauty & Wellness2.60×
07IKEAHome & Garden2.19×
08Made in USABusiness & Career2.15×
09PharmacyBusiness & Career2.03×
10Veterinary medicineBusiness & Career2.03×
11Dollar GeneralShopping1.90×
12Discount storesShopping1.88×
13SupermarketShopping1.83×
14Organic foodFood & Beverages1.78×
15Trader Joe'sShopping1.75×
16Black Friday (shopping)Shopping1.74×
17EtsyFashion & Accessoires1.71×
18Nonprofit organizationPolitics & Society1.66×
19Beauty salonsBeauty & Wellness1.54×
20Texas RoadhouseFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scrubber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scrubber audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.55×
Community OrientationOPEN1.53×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scrubber audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
MindfulnessBALANCE0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scrubber have in United States?

Scrubber has an estimated audience of 1,885,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scrubber fans?

79.0% of Scrubber fans are female, 21.0% are male, with an average age of 41.9 years.

03

Which brands do Scrubber fans like most?

Scrubber fans show strongest brand affinity for Ace Hardware (7.14×), Menards (3.04×), and IKEA (2.19×) over the country average.

04

Where do Scrubber fans live in United States?

Scrubber fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scrubber fans also like?

Beyond Scrubber itself, the audience over-indexes on Menards (3.04×), IKEA (2.19×), Dollar General (1.9×), and Microwave oven (2.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Scrubber audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrubber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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