Rascasse Audience Intelligence

Scruff Target Market in United States

A data profile of the people who buy, follow and care about Scruff in United States — modelled from more than twelve digital signal sources. Scruff has an estimated audience of 266,271 people in United States.

#12among Dating in United States#5327among Brand in United States#463in Internet & Social Media

The average Scruff fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gender studies, Madonna, Shakira, with strongest over-indexing on Gender studies (37.71× the country average).

Demographically, the Scruff audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scruff fan in United States is more male, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Gender studies.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scruff profile in United States.

Audience size
266K
in United States
Gender
12.1%♀
87.9% male
Age
36.0
average years
Country rank
#51302
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scruff

12.1% are female, 87.9% are male, average age 36.0.

Fig. 02

Gender split

12.1%
Female
87.9%
Male
Demographic split for Scruff audience in United States
MetricValue
Female12.1%
Male87.9%
Average age36.0
Estimated audience size266,271
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Scruff audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4923%
50+10%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Scruff audience comes from United States.

Worldwide audience distribution share by country for Scruff
CountryShare
United States38.9%
United Kingdom13.0%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scruff audience in United States is strongest.

Fig. 05

Top regions by affinity

Scruff customers by region in United States
#RegionReachAffinity×
01Delaware~2K2.71×
02Connecticut~4K1.44×
03Massachusetts~7K1.36×
04New Mexico~2K1.32×
05Rhode Island~1K1.31×
06Missouri~5K1.27×
07Minnesota~4K1.17×
08Florida~20K1.16×
09New York~20K1.15×
10Washington, District of Columbia<1K1.12×
11California~30K1.11×
12Pennsylvania~10K1.10×
13Vermont<1K1.10×
14Indiana~5K1.09×
15Maryland~5K1.09×
16Maine<1K1.06×
17New Hampshire~1K1.05×
18Montana<1K1.05×
19Nevada~3K1.04×
20Oregon~3K1.02×
21Illinois~9K1.01×
22Iowa~2K0.99×
23North Carolina~8K0.98×
24South Carolina~4K0.98×
25West Virginia~1K0.98×
26Texas~20K0.97×
27New Jersey~6K0.96×
28Oklahoma~3K0.96×
29Georgia~7K0.93×
30Washington~5K0.93×
31Alabama~3K0.93×
32Kentucky~3K0.92×
33Utah~2K0.91×
34Hawaii~1K0.91×
35Michigan~6K0.90×
36Tennessee~5K0.89×
37Colorado~4K0.88×
38Virginia~6K0.87×
39Kansas~2K0.87×
40Louisiana~3K0.86×
41Arizona~5K0.85×
42Alaska<1K0.85×
43Nebraska~1K0.84×
44Ohio~7K0.83×
45Arkansas~2K0.83×
46South Dakota<1K0.82×
47North Dakota<1K0.82×
48Wisconsin~3K0.79×
49Idaho~1K0.78×
50Mississippi~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Scruff, United States
0.77×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scruff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scruff audience
#·InterestCategoryAffinity×
01Gender studiesPolitics & Society37.71×
02Boxer shortsFashion & Accessoires30.75×
03Bauer HockeySports17.02×
04Calgary FlamesSports16.36×
05MadonnaMusic & Radio14.18×
06UBSBusiness & Career12.02×
07Mamma Mia!Movies & TV10.88×
08ShakiraMusic & Radio10.34×
09Los Angeles Angels of AnaheimSports9.55×
10Anaheim DucksSports7.41×
11Cats (musical)Music & Radio6.44×
12Seattle MarinersSports5.12×
13Soap operaMovies & TV4.98×
14Golden Globe AwardMovies & TV4.19×
15Burger KingFood & Beverages2.91×
16GameStopGames2.61×
17Bank of AmericaBusiness & Career2.40×
18Music festivalsMusic & Radio2.31×
19CocktailFood & Beverages2.14×
20WineFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scruff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scruff audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.41×
Career OrientationPOWER2.07×
Luxury OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scruff audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
DIY MentalityTHRILL0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scruff's target market in United States?

Scruff's target market in United States covers an estimated 266,271 people, concentrated in California and Texas.

02

What is the gender split and age of Scruff customers?

12.1% of the Scruff audience are female, 87.9% are male, with an average age of 36.0 years.

03

Which brands do Scruff fans like most?

Scruff fans show strongest brand affinity for Gender studies (37.71×), Madonna (14.18×), and Shakira (10.34×) over the country average.

04

Where do Scruff fans live in United States?

Scruff fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Scruff fans also like?

Beyond Scruff itself, the audience over-indexes on Madonna (14.18×), Shakira (10.34×), Boxer shorts (30.75×), and Burger King (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in United States

See Scruff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scruff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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